Hardware for furniture, upholstery, kitchen, coatings and furnishing systems.

Furnishing Idea is the portal dedicated to the furniture and furnishing industry, designed to bring together different professionals such as architects, designers, carpenters, furniture makers and manufacturers active in the furniture market who represent the reference point in terms of innovation and quality of the product offered. On the other hand, the portal aims to provide a valid information service focused on products, projects, events and fairs and everything that revolves around the world of components, semi-finished products and accessories for the furniture industry.


The portal is divided into different sections where you can explore the different products according to different categories, get in touch with manufacturers, download catalogues to keep up with industry trends and watch videos of interviews with the best professionals and manufacturers.


In the articles section you can find all the information about the most innovative product technologies, such as furniture materials, furniture accessories and systems, furniture machinery, furniture hardware, manufactured by manufacturers with a solid experience in the field. In the companies section there is an overview of the manufacturers registered on our portal, divided by product category, where you can contact us for any request. Our portal also has a special catalogues section to allow professionals and operators in the sector to view in a practical way all the catalogues relating to the various products (furniture hardware, upholstery materials, furniture paints, etc.). In addition, to allow easy consultation of the products, our portal has reserved a product section, organized by categories, where you can find out about the technical characteristics, materials and functionality of each product. The video section, on the other hand, presents numerous video interviews given by professionals and manufacturers that report news, insights and informative content on the best technologies in the sector.


In addition, to keep you constantly informed you can also consult our Journal section which contains all the Furnishing Idea magazines dedicated to the furniture and furnishing industry, such as the edition dedicated to Sicam or Interzum, two of the most important trade fairs in the sector. The magazines can be consulted from the portal or easily downloadable in pdf format.


Thanks to the trust placed in us by many manufacturers, our portal is now recognized both nationally and internationally. In fact, there are already many internationally recognized and established companies in the sector, including the AIPEF group (Italian Flexible Expanded Polyurethanes Companies) which promotes scientific information on the use of flexible polyurethane foam in the sectors in which it is used.

interzum 2021: Blum, Häfele and Vauth-Sagel announce their digital participation

With just a few months to go before the start of interzum 2021, the world's leading trade fair for furniture components, which, as we have already explained, will be held this year in a hybrid form in various ways, many companies in the sector are declaring that their participation in the event will be digital. Let us look at some of them.


Blum's digital participation at interzum 2021

Austrian furniture fittings and accessories manufacturer Blum has confirmed that it will participate in the next interzum trade fair from 4 to 7 May in Cologne exclusively in digital form. In a press release, the company has ensured its presence at interzum even though its new products in the area of accessories and intelligent furniture solutions will only be offered in digital format. Thanks to the solution offered by the interzum organisers, Blum will be able to create contact opportunities with customers and partners directly at its international locations.
The Managing Director of Blum Germany, André Dorner, explained that, given the current situation, he decided to participate in this way. “We are happy that the Kölnmesse offers the possibility to present ourselves digitally. In this way we protect the health of our customers and employees and also react to the limited travel options.“
Blum will be showing all its innovations through various interactive formats. “For us, face-to-face contact is crucial. That is why we will complement the digital offer with personal dialogue and the physical experience of our innovations directly on site“ - Philipp Blum, manager of the Blum Group, emphasised. “Our intention is to inspire customers with our participation, even at this unusual time. However, we are looking forward to interzum 2023 in Cologne because we are convinced that direct contact at the stand is irreplaceable.“


Häfele Discoveries to find out what's new online

In this time of pandemic, Häfele SE & Co KG is presenting itself with a hybrid exhibition format under the name “Häfele Discoveries“, which will also be an integral part of interzum@home organised online by Koelnmesse. For the first time since 1959, Häfele will not have a stand at the interzum trade fair in Cologne.
“Thanks to the constructive and ongoing exchange between Koelnmesse and the exhibitors, it will be possible to show the industry what's new in 2021, even in times of pandemic. In the current situation, this is far from a foregone conclusion and testifies to an exceptional atmosphere of cooperation,“ explained Sibylle Thierer, CEO of Häfele.
Even after the digital event from 4 to 7 May 2021, it will be possible to discover Häfele's innovations virtually on the website and view the presentations recorded live at the event or get in touch with the local contact person via video chat. The digital platform is complemented by a series of global events, during which Häfele's product innovations and service offerings will be physically accessible and tangible. In fact, product and service experts will present Häfele's flagship products for 2021 live at the numerous subsidiaries and sales offices around the world. For 2023, the year in which Häfele will celebrate its 100th anniversary, the company is already announcing its return as an exhibitor at the interzum trade fair in Cologne, aware that the digital world, however professional and innovative, can never replace the added value of a personal meeting between customers and exhibitors.


Vauth-Sagel: fully digital presence at Interzum 2021

After Häfele, Vauth-Sagel, the specialist in solutions for optimising interior spaces in the kitchen, has decided to participate in interzum 2021 with a fully digital presence. This will allow the company's new products and the main features of its innovative kitchen solutions to be presented on its digital platform and on interzum@home, which will be held online in parallel with the fair.
“I consider this an excellent alternative in times of pandemic,“ says Vauth-Sagel CEO Claus Sagel. “Those who know us know that we have always placed particular value on personal exchange with our customers. One of the biggest challenges will certainly be to transfer this exchange to the digital space. In the current difficult situation, we have taken several factors into account. On the one hand, we want to connect with our customers and interzum has always been a great opportunity, however, the health and safety of our staff, customers and partners is now our priority. It is also important for us to support the organisers of the fair so that we can meet again in person at interzum 2023“.

interzum @home 2021: a success for the digital platform

10,000 participants from 132 countries, 142 exhibiting companies from 24 countries, 230 digital events totalling 4,240 minutes of content
Category: Fairs
Publication date: 10/05/2021
Company: Interzum - Koelnmesse GmbH

interzum@home: a digital platform to offer solutions in tune with current challenges

Market leaders confirmed their participation at interzum 2021 in digital format
Category: Fairs
Publication date: 02/04/2021
Company: Interzum - Koelnmesse GmbH

The Salone del Mobile di Milano asks the government for guarantees for the September appointment

The event is a valuable tool for restarting the sector, for Milan and for the whole country.
Category: Fairs
Publication date: 23/03/2021

interzum 2021: the fair will be totally digital thanks to the interzum@home platform

With the digital platform, suppliers to the furniture and interior design industry will be able to present all their innovations
Category: Fairs
Publication date: 12/02/2021
Company: Interzum - Koelnmesse GmbH

interzum 2021: a hybrid fair with extremely flexible participation options 

The event will take place from 4 to 7 May in Cologne and on the digital platform interzum@home
Category: Fairs
Publication date: 01/02/2021
Company: Interzum - Koelnmesse GmbH

International trade fairs: calendar changes again due to pandemic

Maison&Objet and Fimma Brasil postponed; Interzum Bogotà, Furniture Show Birmingham and Domotex cancelled
Category: Fairs
Publication date: 19/01/2021

Made Expo changes date: construction exhibition will take place from 22 to 25 November 2021

The postponement of the event to November is intended to represent a real global restart.
Category: Fairs
Publication date: 18/01/2021

Eisenwarenmesse 2021 cancelled: to be held in Cologne from 6 to 9 March 2022

Despite investments and general optimism, the situation does not guarantee the smooth running of the event
Category: Fairs
Publication date: 11/12/2020

interzum 2021: a hybrid exhibition format for a safe and purposeful fair

The important event dedicated to supplies, components and semi-finished products for the furniture industry is confirmed from 4 to 7 May 2021.
Category: Fairs
Publication date: 06/12/2020
Company: Interzum - Koelnmesse GmbH

imm cologne 2021 a hybrid format with a targeted exhibition section and a digital platform

From 20th to 23rd January 2021 in Cologne, a special edition that radically changes the traditional course of the exhibition.
Category: Fairs
Publication date: 26/10/2020