Furniture hardware, furniture accessories and systems

News on products, companies, technologies and fairs for the production and marketing of furniture hardware, furniture accessories and semi-finished products for furniture.
interzum @home 2021: a success for the digital platform

On Friday 7 May, interzum @home 2021, the first fully digital version of interzum, came to an end with excellent results. Over four days, more than 10,000 participants from 132 countries were active on the digital platform.  Global megatrends such as digitalisation, individualisation, mobility and urbanisation were the focus of the exhibiting companies' presentations, but the topic of sustainability stood out above all others.
The success of interzum@home is undoubtedly down to the organisers who, with great commitment and considerable investment, were able to create an alternative event with a wealth of meetings, networking, knowledge exchange, interesting and high-quality content and a rich programme of events.
Oliver Frese, COO of Koelnmesse, was delighted: “The last few days have shown how creatively the industry is facing up to new challenges. It has been an extraordinary experience. For me, it was also an impressive demonstration of the importance and attractiveness of the interzum brand on the international stage. Like many other trade fairs, we saw that direct contact is extremely important, which is why I consider interzum @home 2021 to be a successful experience for the future hybrid orientation of the fair. I firmly believe that interzum 2023 will naturally have a strong physical presence here in Cologne, but its attractive digital offerings will make it even more inviting for all participants. Whether purely digital or in-person, I believe it is essential to have a strong trade fair with international appeal, in the right place at the right time - and interzum is just such an event.

 

Interzum @home: a strong international appeal


On the interzum @home platform 142 exhibiting companies from 24 countries presented their latest solutions and product innovations via remote connections. Among the key elements of the new platform were the networking opportunities used by the participants for a lively exchange during all four days of the fair. There were more than 80,000 chat conversations and audio/video calls. During the 5,760 minutes of interzum @home, more than 10,000 contacts were generated. Some 230 digital events were held with a total of 4,240 minutes of content, attracting 100,000 visits from 132 countries. With this audience, interzum @home demonstrated the strong international appeal of the trade fair also from the visitor's point of view. The international nature of the digital edition was largely due to the communication strategy adopted by interzum, which this year adapted to the new circumstances: it focused on an extensive and well-coordinated digital advertising campaign that gave the event a high profile, attracting numerous high-level players from the furniture industry.
With interzum @home, Koelnmesse created an innovative format through which exhibiting companies were able to showcase the state of the art of the industry despite the emergency situation related to Covid. Of course, we are all aware that a digital fair can never replace an in-person event: the exchange of information, personal contact, seeing and touching a product live, can never be replaced by a digital dimension, no matter how well organised.

Interzum 2021 in digital format: a different and effective way to create business

From 4 to 7 May, the interzum@home platform will showcase trends, ideas and numerous product innovations>
Category: Fairs
Publication date: 04/05/2021
Company: Interzum - Koelnmesse GmbH

Hettich Italia responds effectively to new challenges on the Italian market

The Italian branch of the German multinational reorganises its sales network and inaugurates the new company showroom>
Category: Industry news
Publication date: 03/05/2021
Company: Hettich Italia

interzum@home: a digital platform to offer solutions in tune with current challenges

Market leaders confirmed their participation at interzum 2021 in digital format >
Category: Fairs
Publication date: 02/04/2021
Company: Interzum - Koelnmesse GmbH

interzum 2021: the fair will be totally digital thanks to the interzum@home platform

With the digital platform, suppliers to the furniture and interior design industry will be able to present all their innovations >
Category: Fairs
Publication date: 12/02/2021
Company: Interzum - Koelnmesse GmbH

interzum 2021: Blum, Häfele and Vauth-Sagel announce their digital participation

Companies choose online mode to present their news in times of health emergency>
Category: Fairs
Publication date: 08/02/2021
Company: Blum Julius Gmbh

interzum 2021: a hybrid fair with extremely flexible participation options 

The event will take place from 4 to 7 May in Cologne and on the digital platform interzum@home>
Category: Fairs
Publication date: 01/02/2021
Company: Interzum - Koelnmesse GmbH

imm cologne 2021 a hybrid format with a targeted exhibition section and a digital platform

From 20th to 23rd January 2021 in Cologne, a special edition that radically changes the traditional course of the exhibition.>
Category: Fairs
Publication date: 26/10/2020

Smart technologies and digital services: SCM provides woodworking companies with remote support

With the innovative >
Category: Machines and software for woodworking
Publication date: 06/04/2020
Company: SCM GROUP S.p.A.

“Cosentino We”, the new global community for professionals in the sector

Digital platform offers new opportunities for architects, designers and marble workers>
Category: Industry news
Publication date: 04/09/2019
Company: Cosentino Group

Salone del Mobile.Milano 2019: visitors and business are growing

Creativity and sustainability among the elements that characterize this edition>
Category: Fairs
Publication date: 15/04/2019