Fineflex, ecological surface for furniture
In recent years, Schattdecor has invested heavily in the future, working on new products and new partnerships. These partnerships, such as the merger with laminated PET surface specialist Fine Decor or the business cooperation with long-standing partner Hans Schmid Gronau, have enabled the company to expand its offering with new and interesting products for the future.
Fineflex, for example, a material produced together with Fine Decor, a company from East Westphalia, the centre of the German furniture and kitchen industry, is an environmentally friendly surface for furniture that, depending on the finish and colour, is made of up to 80 per cent recycled PET. This sustainable surface, created in Europe and produced in Germany, is part of the Finished Surfaces range and is available with a decorative or solid colour print and now also with a metallic effect.
New designs and new partnerships
Together with its long-standing partner Hans Schmid Gronau, Schattdecor markets two innovative products, MFS-Tec and MFS-Touch.
Roland Auer, CEO of Schattdecor, says that 'to be a protagonist of change and a promising future, you need reliable and visionary partners. It takes courage, innovative strength and a stable and healthy economic base. Thanks to our network of production sites and partners around the world, we are able to offer our customers in the wood and furniture industry, starting with the idea of a product, a complete portfolio of all the elements necessary for its realisation. We stand for quality, variety, tradition, personalised advice. Now and in the future. For this reason, and for our customers all over the world, we wanted to expand our offer by including new designs, products and new forward-looking partnerships."
FREIRAUM, the new trend concept for interzum 2023
FREIRAUM, or free space, is the new leitmotif identified by the Schattdecor trend research for interzum 2023. FREIRAUM understood as a space open to creativity and innovation both intellectually and constructively. At the Schattdecor stand (hall 6 - C20/E29), customers and visitors will be able to see how home environments are increasingly merging into one another, how shapes and colours are becoming more prevalent in interiors, and how any meeting place is now much more welcoming. At the same time, they will see how increased environmental awareness and the quest for a sustainable lifestyle are significantly influencing the design of living spaces themselves.
"If we want to create something new, we have to break out of the old moulds," explains Claudia Küchen, Director of Design and Marketing at Schattdecor, "We have to rethink the concept of progress and innovation and work together. This is also a highly challenging scenario for the furniture industry. In fact, research is working on innovative materials, using new resources and producing a first generation of products that herald long-term solutions.
Vaia, a modern and fluid interpretation of nature
Together with the leitmotif //FREIRAUM//, Schattdecor's key image at interzum 2023 will be the decorative Vaia. Vaia, which means palm leaf in Greek, strongly reflects the new consumer awareness of our entire ecosystem. The large leaves evoke a natural environment in a very evocative way. Its digitally created shapes and gold effect give a modern and fluid interpretation of nature. Vaia is the answer to the search for new design freedom and possibilities.
Pictured is the new Vaia décor.