Hardware for furniture, upholstery, kitchen, coatings and furnishing systems.

Furnishing Idea is the portal dedicated to the furniture and furnishing industry, designed to bring together different professionals such as architects, designers, carpenters, furniture makers and manufacturers active in the furniture market who represent the reference point in terms of innovation and quality of the product offered. On the other hand, the portal aims to provide a valid information service focused on products, projects, events and fairs and everything that revolves around the world of components, semi-finished products and accessories for the furniture industry.


The portal is divided into different sections where you can explore the different products according to different categories, get in touch with manufacturers, download catalogues to keep up with industry trends and watch videos of interviews with the best professionals and manufacturers.


In the articles section you can find all the information about the most innovative product technologies, such as furniture materials, furniture accessories and systems, furniture machinery, furniture hardware, manufactured by manufacturers with a solid experience in the field. In the companies section there is an overview of the manufacturers registered on our portal, divided by product category, where you can contact us for any request. Our portal also has a special catalogues section to allow professionals and operators in the sector to view in a practical way all the catalogues relating to the various products (furniture hardware, upholstery materials, furniture paints, etc.). In addition, to allow easy consultation of the products, our portal has reserved a product section, organized by categories, where you can find out about the technical characteristics, materials and functionality of each product. The video section, on the other hand, presents numerous video interviews given by professionals and manufacturers that report news, insights and informative content on the best technologies in the sector.


In addition, to keep you constantly informed you can also consult our Journal section which contains all the Furnishing Idea magazines dedicated to the furniture and furnishing industry, such as the edition dedicated to Sicam or Interzum, two of the most important trade fairs in the sector. The magazines can be consulted from the portal or easily downloadable in pdf format.


Thanks to the trust placed in us by many manufacturers, our portal is now recognized both nationally and internationally. In fact, there are already many internationally recognized and established companies in the sector, including the AIPEF group (Italian Flexible Expanded Polyurethanes Companies) which promotes scientific information on the use of flexible polyurethane foam in the sectors in which it is used.

Counterfeiting: new copyright protection in the sector

Counterfeiting has always been a major problem, not only in the furniture sector, but also in the wood panel industry. Design counterfeiters cause an estimated annual loss of millions of euros, which is why many companies have been investing in effective countermeasures in recent years. One of these is Schattdecor, a leading decorative printing company, which started to address this issue as early as 2012.
The theme “New copyright protection in the industry“ was at the centre of the meeting organised by Schattdecor AG and Surteco GmbH in cooperation with FiliGrade, a company specialising in the creation of individual watermarks, during interzum as part of the Speakers Corner.
The three speakers, Roland Heeger, Technical Director Intergroup Schattdecor, Dieter Baumanns, CEO of Surteco and Johann Kerver, CEO of FiliGrade Watermarks, analysed the problems and consequences of decorative copies for the industry and the companies operating in it, but also presented a new form of copyright.


This is a particularly interesting form that is invisible to the customer and copier, but promising in terms of traceability.
As Johann Kerver, General Manager of FiliGrade, explained very clearly: “The principle is similar to that of a QR code deposited here as a watermark in the drawing. During the scan, the data is read by a server, transmitted and reproduced in the application or on the corresponding website, for example in the form of information on the decorations“.
The implemented watermark should not only serve as a protection against copies, but should offer, through devices, an added value for the customer.
Two years ago, at interzum, Schattdecor had already relied for the first time on designs protected by the method developed by FiliGrade. This application allowed to obtain, by scanning, all the necessary information about the design: the name of the decorative, the corresponding code or the colors of the collection. Now Schattdecor wants to define this service as an industry app and share it with other companies in the same industry.
For four years,“ said Roland Heeger, Intergroup Technical Director at Schattdecor, “we have been working with our partner FiliGrade on the development and implementation of a new form of copyright protection. Of course the copies will continue to be there, but with the new protection system we have defined the lines and the bases for an effective legal action, even in court. Our goal is to make this protection system available to other competitors in the industry, in order to achieve maximum effect and the widest possible range thanks to a single copyright for all, thus fixing the product piracy. Because counterfeiters have an easy time where every year important and serious printers invest in research and development of successful trends and designs for their customers and their market. Copies are always made only after these designs have become popular.

Surteco's design developer is also relying on this new system. “Each of our competitors - explained Dieter Baumanns, Managing Director of Surteco - is faced with the same problem, that of counterfeiting. For this reason, we see the standardized system of copyright protection as a great advantage for the entire industry. Ultimately, we are all pursuing a common goal: to form a united front against piracy.
In conclusion, the objective of the two design manufacturers is for the customer to receive information at any time on their mobile device quickly and easily via a free application regardless of the supplier, displaying the company's profile and custom content. This is certainly an added value for both parties.  

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Category: Industry news
Publication date: 20/09/2020

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Poplar-growing represents for Italy the most significant internal source of wood for industry
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Schattdecor decorative surfaces for the private and public spaces of tomorrow

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Category: Printed Decorative Papers
Publication date: 19/09/2019
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Cleaf presents C-HOUSE: ABS faced panels, laminates and edges

The many applications of furniture and interior cladding surfaces
Category: Ennobled panels
Publication date: 05/08/2019
Company: Cleaf S.p.a.

Schattdecor: new digital prints, new decors and innovative products

At interzum, the proposals reflect Schattdecor's multifaceted product portfolio
Category: Printed Decorative Papers
Publication date: 05/07/2019
Company: Schattdecor s.r.l.

Ostermann edges for lacquered surfaces from the PrimeBoard collection by Pfleiderer

Available in 8 solid colours and in two variants, super matt and super gloss
Category: wooden edges, ABS edges, laminate edges
Publication date: 13/04/2018
Company: Ostermann Italia Srl