The stand, designed by Bestetti Associati, aimed to highlight the many applications of furniture and interior cladding surfaces, highlighting 12 finishes positioned on 12 off-scale and backlit walls and 4 double-sided displays with some possible combinations. At a glance, visitors could admire the rich Cleaf collection of ABS faced panels, laminates and edges for upholstering furniture and interiors: vertical and horizontal planes or curved supports.
The new collection of solid-colour decors
The protagonist of the installation was the new collection of solid-colour decors developed by Studio MILO and composed of 90 colours, specially designed and divided into three families, Neutral, Trendy, Evergreen, which refer to three different imaginaries. The different context of use of the product and consequently its stylistic differentiation highlighted the multiplicity and variety of finishes and decorations of the Cleaf collection able to adapt perfectly to any type of furniture and interior environment.
Two particular novelties: the finish Poro Noce and Mosaico
Among the new finishes Poro Noce is the absolute novelty, a finish that reproduces the wood of walnut, a tree considered a symbol of fertility, whose ancient presence in Campania is evidenced by the discovery of charred trees in the excavations of Pompeii. The pores are arranged in a widespread way and are recognizable even to the naked eye. Poro Noce is available as a panel and ABS edge.
At the Cleaf stand, the new Mosaico finish, which won the Interzum award: intelligent material & design 2019, was also presented. This finish is the result of a composition of square tiles whose irregular appearance is given by different levels of depth and width.