Hardware for furniture, upholstery, kitchen, coatings and furnishing systems.

Furnishing Idea is the portal dedicated to the furniture and furnishing industry, designed to bring together different professionals such as architects, designers, carpenters, furniture makers and manufacturers active in the furniture market who represent the reference point in terms of innovation and quality of the product offered. On the other hand, the portal aims to provide a valid information service focused on products, projects, events and fairs and everything that revolves around the world of components, semi-finished products and accessories for the furniture industry.


The portal is divided into different sections where you can explore the different products according to different categories, get in touch with manufacturers, download catalogues to keep up with industry trends and watch videos of interviews with the best professionals and manufacturers.


In the articles section you can find all the information about the most innovative product technologies, such as furniture materials, furniture accessories and systems, furniture machinery, furniture hardware, manufactured by manufacturers with a solid experience in the field. In the companies section there is an overview of the manufacturers registered on our portal, divided by product category, where you can contact us for any request. Our portal also has a special catalogues section to allow professionals and operators in the sector to view in a practical way all the catalogues relating to the various products (furniture hardware, upholstery materials, furniture paints, etc.). In addition, to allow easy consultation of the products, our portal has reserved a product section, organized by categories, where you can find out about the technical characteristics, materials and functionality of each product. The video section, on the other hand, presents numerous video interviews given by professionals and manufacturers that report news, insights and informative content on the best technologies in the sector.


In addition, to keep you constantly informed you can also consult our Journal section which contains all the Furnishing Idea magazines dedicated to the furniture and furnishing industry, such as the edition dedicated to Sicam or Interzum, two of the most important trade fairs in the sector. The magazines can be consulted from the portal or easily downloadable in pdf format.


Thanks to the trust placed in us by many manufacturers, our portal is now recognized both nationally and internationally. In fact, there are already many internationally recognized and established companies in the sector, including the AIPEF group (Italian Flexible Expanded Polyurethanes Companies) which promotes scientific information on the use of flexible polyurethane foam in the sectors in which it is used.

Fairs: containers of ideas, projects and products around which people meet

The situation experienced during this period, which forced us to suspend all activities, seems to be evolving towards positive outcomes. The lockdown has urged many companies to rethink their production logic, work organization and strategies to return stronger than before to world markets.
In this column we are telling how companies are preparing to face the future. We also wanted to involve the organizers of the most important trade fairs in the sector, considering that the trade fairs with the entire supply chain of hotels, restaurants, services and transport have been put to the test by this pandemic.
Carlo Giobbi, CEO of Sicam, the International Exhibition of components, semi-finished products and accessories for the furniture industry, scheduled from 13 to 16 October, believes it is essential that the event is not distorted and that those who will be at the fair can work and communicate effectively, compatibly with the restrictions that will be imposed.


This situation has prompted the use of new ways of communication, especially via the web. What repercussions will it have on the future organisation of trade fairs?

“It's true: many exhibition organizers have chosen to activate initiatives on the web to somehow substitute the event. But obviously this is something very different, too much in my opinion: the fair is basically a container of ideas, projects and products around which people meet. And the key is right here: in the meeting between people, which generates comparison and exchange of opinions and experiences. The aggregation, which represents the critical element of these months, is the substantial success factor of the fairs: especially those like SICAM, which make high level professional relationships the qualifying element for which the world of components and accessories every year is in Pordenone. We must be able to ensure, as always, an effective trade fair through its physical and material realization: that is, we must find a way to bring people together and communicate with each other in a safe way“.


Do you foresee that there will be substantial changes in the organization of the next edition in relation to the evolution of the emergency?

“The security measures we are hearing about these days will certainly bring about changes, but we will have to understand how these will impact on the structure of SICAM: the trade fair sector, with all the hotels, restaurants, services and transport, is being put to the test by this pandemic. Personally, I believe it is essential that those who will be at the fair can work and communicate effectively, compatibly with the restrictions that will be imposed. For us, this is the basic criterion: if we cannot ensure working conditions that are very similar to the usual ones, we will, of course, assess the opinions of our exhibitors as well. I feel there is a great desire on the part of many to return to doing business at the fair: I cannot imagine, however, that the very essence of our event will be distorted, which is precisely to create and always grow personal and direct relationships between the international players of accessories and components with those of the world furniture industry. Participating in SICAM represents an important investment, and our task is to ensure the right conditions for every company present to obtain the expected returns“.


Do you think the virtual fair will have a future?

“Virtual fair in my opinion is an oxymoron that comments itself. Internet and the web have existed for more than twenty years now, but their function is another: they are constantly active tools but they are also cold and can only be complementary to fairs; and vice versa fairs are based on bringing people together around the physically present product, perhaps already known on the Internet. As I have already pointed out, trade fairs have maintained their strong raison d'être in recent years precisely because they are the element that brings people together, creates relationships and promotes the direct development of business and projects. And nothing can ever have the same value as the direct relationship between people: we are seeing this also in these periods of smart working, which is certainly functional to maintain a minimum level of operations but not sufficient to compensate for the validity and effectiveness of the direct meetings that take place every day in the workplace. In this sense, I personally believe that reconstituting on the web, under the brand of a trade fair, a compendium of online catalogues of the companies that would normally exhibit with their stands is a useless duplication and poor effectiveness of the communication that these same companies already carry out during the year, according to their precise marketing strategies“.

Interzum 2021: the best platform where to build business effectively and safely

Trade fairs are essential tools to bring the economy back to normal: interview with Thomas Rosolia, CEO of Koelnmesse Italia
Category: Companies: strategies and future
Publication date: 10/07/2020
Company: Interzum - Koelnmesse GmbH

Pelma: know how to communicate the quality of the product and be appreciated for innovative capacity

More flexible and faster to meet customers' needs: interview with Marco Pelucchi, CEO of Pelma
Category: Companies: strategies and future
Publication date: 25/06/2020
Company: Pelma S.p.A.

Cinelli Piume e Piumini: a company proud of its Made in Italy products

Continuing to favour traditional sales: interview with Riccardo Leporini, commercial director of the company
Category: Companies: strategies and future
Publication date: 22/06/2020
Company: Cinelli Piume e Piumini Srl

Effegibrevetti: always guarantee an excellent quality of work

Continuing to pursue goals with passion and enthusiasm: interview with one of the two owners of the company Antonio Giovannetti
Category: Companies: strategies and future
Publication date: 16/06/2020
Company: Effegibrevetti S.r.l.

Ostermann: a reliable all-round partner thanks to Service, Variety and Speed

Numerous online services offered by the company: interview with Jana Krupp, Managing Director of Ostermann Switzerland, Italy and Austria
Category: Companies: strategies and future
Publication date: 04/06/2020
Company: Ostermann Italia Srl

Hettich: a strong spirit of cooperation between companies in the supply chain

The emergency has made it possible to test a new working method that has proved effective: interview with Francesco Brambilla, CEO of Hettich Italy
Category: Companies: strategies and future
Publication date: 29/05/2020
Company: Hettich Italia

Orsa foam: efficiency and quality in customer care, important elements for the image of the company

Continuing on the path of sustainability and the environment: interview with Alberto Bressan, CEO of the Orsa foam Group
Category: Companies: strategies and future
Publication date: 26/05/2020
Company: Orsa Foam

Ossicolor: new production technologies and a new channel of dialogue

Seizing the opportunities linked to change: interview with Manuel Cecchele, CEO of Ossicolor
Category: Companies: strategies and future
Publication date: 25/05/2020
Company: Ossicolor S.r.l.

Schattdecor: Creative minds are now needed for creative solutions

Developing new décors and products by working together with customers and partners: interview with Claudia Küchen, Member of the Schattdecor Board of Directors, Head of Design & Marketing
Category: Companies: strategies and future
Publication date: 19/05/2020
Company: Schattdecor s.r.l.

Atim: the strength of a responsible and collaborative team

Thinking about new ways of using the network: interview with Stefano Del Prete CEO Atim and PM Aluproget
Category: Companies: strategies and future
Publication date: 18/05/2020
Company: Atim S.p.a.