Hardware for furniture, upholstery, kitchen, coatings and furnishing systems.

Furnishing Idea is the portal dedicated to the furniture and furnishing industry, designed to bring together different professionals such as architects, designers, carpenters, furniture makers and manufacturers active in the furniture market who represent the reference point in terms of innovation and quality of the product offered. On the other hand, the portal aims to provide a valid information service focused on products, projects, events and fairs and everything that revolves around the world of components, semi-finished products and accessories for the furniture industry.


The portal is divided into different sections where you can explore the different products according to different categories, get in touch with manufacturers, download catalogues to keep up with industry trends and watch videos of interviews with the best professionals and manufacturers.


In the articles section you can find all the information about the most innovative product technologies, such as furniture materials, furniture accessories and systems, furniture machinery, furniture hardware, manufactured by manufacturers with a solid experience in the field. In the companies section there is an overview of the manufacturers registered on our portal, divided by product category, where you can contact us for any request. Our portal also has a special catalogues section to allow professionals and operators in the sector to view in a practical way all the catalogues relating to the various products (furniture hardware, upholstery materials, furniture paints, etc.). In addition, to allow easy consultation of the products, our portal has reserved a product section, organized by categories, where you can find out about the technical characteristics, materials and functionality of each product. The video section, on the other hand, presents numerous video interviews given by professionals and manufacturers that report news, insights and informative content on the best technologies in the sector.


In addition, to keep you constantly informed you can also consult our Journal section which contains all the Furnishing Idea magazines dedicated to the furniture and furnishing industry, such as the edition dedicated to Sicam or Interzum, two of the most important trade fairs in the sector. The magazines can be consulted from the portal or easily downloadable in pdf format.


Thanks to the trust placed in us by many manufacturers, our portal is now recognized both nationally and internationally. In fact, there are already many internationally recognized and established companies in the sector, including the AIPEF group (Italian Flexible Expanded Polyurethanes Companies) which promotes scientific information on the use of flexible polyurethane foam in the sectors in which it is used.

Interzum 2021: the best platform where to build business effectively and safely

The trade fairs have undoubtedly been among the activities that have suffered the most from the Covid-19 emergency: suffice it to say that to date the fairs in all the different sectors have been cancelled and postponed until next year.  It is precisely this “lack“ that increases the willingness to participate and the interest in the fairs to be held next year.
Interzum 2021, scheduled to take place in Cologne from 4 to 7 May 2021, has always been the most important international platform for the furniture supply, materials and ideas industry. The next edition will be organized in an even more functional way, thanks to the brand new pavilion “1plus“, which will make it possible to reorganize the different thematic areas and to respond to the requests of the exhibiting companies for more space. All this guaranteeing maximum safety for exhibitors and visitors with very precise protocols. We discuss this with Thomas Rosolia, CEO of Koelnmesse Italia, the Italian branch of the Cologne Fair.

The situation determined by Covid-19 has prompted the use of new methods of communication, especially via the web. What repercussions will it have on the future organisation of trade fairs?

“I am convinced, fortunately like many others, that trade fairs are indispensable to bring the economy back to normal as quickly and sustainably as possible. We are talking about real business platforms that have always been one of the most important focal points of any economic activity. Strong international events such as interzum will always play a decisive role in showing the industry solutions and trends for new applications, to develop new possibilities and thus ensure the success of a company. Production, logistics, sales and communication will change and the “online“ connection of the players, the creation of new business thanks to the network will be more important than ever, especially in this season of reactivation of economic relations. It is essential that, as is happening, all market players actively prepare for this moment.
This is also the time to look to the future with a cautious but motivated optimism: we are working hard for all our exhibitions and as far as interzum is concerned, we are sure that this great exhibition of supplies, elements, ideas for furniture production will continue on its successful path. We are just under a year away from the next edition, which will start on May 4, 2021, and we have excellent data on the adhesions: to date more than 70% of the exhibitors, despite the continuation of this season of uncertainty, have already confirmed that they will be present. Extremely important data for Italian participation: to date we have requests for an area of 20 thousand square meters, compared to the 18 thousand assigned for the 2019 edition on the same date. Interzum 2021 will be organized in a new way, being able to count on the spaces in the brand new pavilion “1plus“ that will allow us to reorganize the different thematic areas in a more effective way, giving more square meters to the many companies that have been asking for them for a long time. In the foreground all the procedures to ensure maximum security for exhibitors and visitors, with very precise protocols that will regulate the entrances, access to various services and the stay of everyone in the fairgrounds, thanks also to an advanced system of “digital guides“ that will allow operators to make the most of their time at the fair“.

Do you foresee that there will be substantial changes in the organization of the next edition in relation to the evolution of the emergency?

“As I was telling you, we are defining and preparing a whole series of measures for adequate safety and hygiene, always maintaining a high level of commitment to a “functional fair“ concept. And having more space, as I mentioned, will allow us to change the overall layout: the possibility of integrating Hall 10.1 into the “Textile & Mashinery“ section, for example, has allowed us to create a sort of “fil-rouge“, a thematic path that from Hall 9 crosses 10.1 to get to floors 1 and 2 of Hall 11, creating in fact an itinerary to visit all the spaces occupied by exhibitors in this segment, from mattress production to fabrics and materials processing. Soon, these guided tours will also be created in the “Materials & Nature“ segment, so that Halls 6, 4.2, 5.2 and 1plus are organically linked. These are projects that have convinced many of our exhibitors to be and feel even more involved in the next interzum, and have also enabled us to attract global players to Cologne who were not previously among our exhibitors“.

Do you think the virtual fair will have a future?


“Fairs have always been a place where people meet and their mission can never be denied or overturned. This is why our goal is always to offer our customers, whether they are exhibitors or visitors, the best possible platforms where every company can build business effectively, safely, efficiently.
This does not mean that the enormous development of IT tools, software, relationship systems, intelligent ways of viewing and sharing images, data, information and virtual spaces is a challenge on which we have long been focusing significant resources. Today we can say that the digitalization process started years ago allows us to offer new experiences and services to our partners: I am thinking of “ambista“, the platform for the world of furniture that involves manufacturers, retailers, suppliers and interior decorators.
The further opening and expansion of our exhibitions in the digital world is one of the strategic objectives for the coming years. I could mention the experience of gamescom, the great exhibition dedicated to the world of video games and entertainment whose next edition, in August this year, will be held in a completely digital form.
The challenge is to integrate in the best and intelligent way the nature of the “fair product“ - i.e. the direct, personal contact - with digital tools and modes that not only amplify the results, but allow all the operators involved to operate in complete peace of mind“.


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Interzum - Koelnmesse GmbH

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In: Fairs

Pelma: know how to communicate the quality of the product and be appreciated for innovative capacity

More flexible and faster to meet customers' needs: interview with Marco Pelucchi, CEO of Pelma
Category: Companies: strategies and future
Publication date: 25/06/2020
Company: Pelma S.p.A.

Cinelli Piume e Piumini: a company proud of its Made in Italy products

Continuing to favour traditional sales: interview with Riccardo Leporini, commercial director of the company
Category: Companies: strategies and future
Publication date: 22/06/2020
Company: Cinelli Piume e Piumini Srl

Effegibrevetti: always guarantee an excellent quality of work

Continuing to pursue goals with passion and enthusiasm: interview with one of the two owners of the company Antonio Giovannetti
Category: Companies: strategies and future
Publication date: 16/06/2020
Company: Effegibrevetti S.r.l.

Fairs: containers of ideas, projects and products around which people meet

Ensuring the right conditions to work and communicate effectively at the fair: interview with Carlo Giobbi, CEO of Sicam
Category: Companies: strategies and future
Publication date: 09/06/2020

Ostermann: a reliable all-round partner thanks to Service, Variety and Speed

Numerous online services offered by the company: interview with Jana Krupp, Managing Director of Ostermann Switzerland, Italy and Austria
Category: Companies: strategies and future
Publication date: 04/06/2020
Company: Ostermann Italia Srl

Hettich: a strong spirit of cooperation between companies in the supply chain

The emergency has made it possible to test a new working method that has proved effective: interview with Francesco Brambilla, CEO of Hettich Italy
Category: Companies: strategies and future
Publication date: 29/05/2020
Company: Hettich Italia

Orsa foam: efficiency and quality in customer care, important elements for the image of the company

Continuing on the path of sustainability and the environment: interview with Alberto Bressan, CEO of the Orsa foam Group
Category: Companies: strategies and future
Publication date: 26/05/2020
Company: Orsa Foam

Ossicolor: new production technologies and a new channel of dialogue

Seizing the opportunities linked to change: interview with Manuel Cecchele, CEO of Ossicolor
Category: Companies: strategies and future
Publication date: 25/05/2020
Company: Ossicolor S.r.l.

Schattdecor: Creative minds are now needed for creative solutions

Developing new décors and products by working together with customers and partners: interview with Claudia Küchen, Member of the Schattdecor Board of Directors, Head of Design & Marketing
Category: Companies: strategies and future
Publication date: 19/05/2020
Company: Schattdecor s.r.l.

Atim: the strength of a responsible and collaborative team

Thinking about new ways of using the network: interview with Stefano Del Prete CEO Atim and PM Aluproget
Category: Companies: strategies and future
Publication date: 18/05/2020
Company: Atim S.p.a.