Hardware for furniture, upholstery, kitchen, coatings and furnishing systems.

Furnishing Idea is the portal dedicated to the furniture and furnishing industry, designed to bring together different professionals such as architects, designers, carpenters, furniture makers and manufacturers active in the furniture market who represent the reference point in terms of innovation and quality of the product offered. On the other hand, the portal aims to provide a valid information service focused on products, projects, events and fairs and everything that revolves around the world of components, semi-finished products and accessories for the furniture industry.


The portal is divided into different sections where you can explore the different products according to different categories, get in touch with manufacturers, download catalogues to keep up with industry trends and watch videos of interviews with the best professionals and manufacturers.


In the articles section you can find all the information about the most innovative product technologies, such as furniture materials, furniture accessories and systems, furniture machinery, furniture hardware, manufactured by manufacturers with a solid experience in the field. In the companies section there is an overview of the manufacturers registered on our portal, divided by product category, where you can contact us for any request. Our portal also has a special catalogues section to allow professionals and operators in the sector to view in a practical way all the catalogues relating to the various products (furniture hardware, upholstery materials, furniture paints, etc.). In addition, to allow easy consultation of the products, our portal has reserved a product section, organized by categories, where you can find out about the technical characteristics, materials and functionality of each product. The video section, on the other hand, presents numerous video interviews given by professionals and manufacturers that report news, insights and informative content on the best technologies in the sector.


In addition, to keep you constantly informed you can also consult our Journal section which contains all the Furnishing Idea magazines dedicated to the furniture and furnishing industry, such as the edition dedicated to Sicam or Interzum, two of the most important trade fairs in the sector. The magazines can be consulted from the portal or easily downloadable in pdf format.


Thanks to the trust placed in us by many manufacturers, our portal is now recognized both nationally and internationally. In fact, there are already many internationally recognized and established companies in the sector, including the AIPEF group (Italian Flexible Expanded Polyurethanes Companies) which promotes scientific information on the use of flexible polyurethane foam in the sectors in which it is used.

Hettich: a strong spirit of cooperation between companies in the supply chain

The Covid-19 emergency has prompted new ways of working and collaborating to seek new solutions and give positive signals to the market. We discuss this with Francesco Brambilla, CEO of Hettich Italia, the world's leading furniture hardware manufacturer and trendsetter in the furniture industry.

New opportunities can arise from a crisis situation. Will there be changes in your business reality and if so, which ones?

“This is a period marked by great uncertainties that lead to a slow start and great changes in the way you manage your business and sell. We have focused on a strong spirit of cooperation between the companies in the supply chain, aimed at finding a common solution and give a positive signal to the market. Our parent company, thanks also to the support of the German government, has never stopped producing, allowing us to continue to deliver to our customers and thus give the necessary continuity to the work. This was an important value for our customers who appreciated the fact that we were always available and present even during the most difficult weeks. In addition, the added value of having a European supply chain has also been realised: the fact that we did not have to depend on the Far East for the supply of components, which was affected by the health emergency, has proved to be a winner“.

In this period the importance of the web has emerged more strongly. Do you think to use these means more even after the emergency?

“Necessarily, the dynamics and organization of the company have changed precisely by privileging the web and digitization, between smart working and the use of video conferencing platforms. I think it was an excellent experience that allowed us to maintain a high level of health security and to test a new but effective way of working. My team, which I thank very much, was able in a short time to adopt the necessary infrastructure and reprogram the work, showing great flexibility. Not only will we build on all this by focusing more and more on digitization, but we will also work to streamline processes, make the company more agile to adapt faster to change, always with the ambition to increase value for the customer“.

In addition to product quality and technological innovation, what other elements do you plan to focus on to strengthen your image in domestic and foreign markets (quality of work, sustainability, environment, solidarity)?

“I am pleased to point out that our ability to intervene quickly to ensure the safety of personnel in the face of health emergencies has been an example for all the Group's subsidiaries. We quickly applied all the guidelines to avoid contagion and promoted an exchange of information with other countries through an internal platform. Italy was taken as best practice and many followed us. In these weeks we are working for the so-called “new normal“ so that my employees and agents can still feel serene whether they are in the company or working remotely. So we certainly rely on the quality of the work but also on cooperation with customers and suppliers to ensure continuity. Like Hettich, we will continue to work with the utmost attention to sustainability, a central value in our company's Vision and now an integral part of our way of being and working; an objective that has not been forgotten even during the most difficult period of the emergency and which is reiterated in the codes and declarations that have been drawn up and published by the parent company and are valid for the entire group“.

Interzum 2021: the best platform where to build business effectively and safely

Trade fairs are essential tools to bring the economy back to normal: interview with Thomas Rosolia, CEO of Koelnmesse Italia
Category: Companies: strategies and future
Publication date: 10/07/2020
Company: Interzum - Koelnmesse GmbH

Pelma: know how to communicate the quality of the product and be appreciated for innovative capacity

More flexible and faster to meet customers' needs: interview with Marco Pelucchi, CEO of Pelma
Category: Companies: strategies and future
Publication date: 25/06/2020
Company: Pelma S.p.A.

Cinelli Piume e Piumini: a company proud of its Made in Italy products

Continuing to favour traditional sales: interview with Riccardo Leporini, commercial director of the company
Category: Companies: strategies and future
Publication date: 22/06/2020
Company: Cinelli Piume e Piumini Srl

Effegibrevetti: always guarantee an excellent quality of work

Continuing to pursue goals with passion and enthusiasm: interview with one of the two owners of the company Antonio Giovannetti
Category: Companies: strategies and future
Publication date: 16/06/2020
Company: Effegibrevetti S.r.l.

Fairs: containers of ideas, projects and products around which people meet

Ensuring the right conditions to work and communicate effectively at the fair: interview with Carlo Giobbi, CEO of Sicam
Category: Companies: strategies and future
Publication date: 09/06/2020

Ostermann: a reliable all-round partner thanks to Service, Variety and Speed

Numerous online services offered by the company: interview with Jana Krupp, Managing Director of Ostermann Switzerland, Italy and Austria
Category: Companies: strategies and future
Publication date: 04/06/2020
Company: Ostermann Italia Srl

Orsa foam: efficiency and quality in customer care, important elements for the image of the company

Continuing on the path of sustainability and the environment: interview with Alberto Bressan, CEO of the Orsa foam Group
Category: Companies: strategies and future
Publication date: 26/05/2020
Company: Orsa Foam

Ossicolor: new production technologies and a new channel of dialogue

Seizing the opportunities linked to change: interview with Manuel Cecchele, CEO of Ossicolor
Category: Companies: strategies and future
Publication date: 25/05/2020
Company: Ossicolor S.r.l.

Schattdecor: Creative minds are now needed for creative solutions

Developing new décors and products by working together with customers and partners: interview with Claudia Küchen, Member of the Schattdecor Board of Directors, Head of Design & Marketing
Category: Companies: strategies and future
Publication date: 19/05/2020
Company: Schattdecor s.r.l.

Atim: the strength of a responsible and collaborative team

Thinking about new ways of using the network: interview with Stefano Del Prete CEO Atim and PM Aluproget
Category: Companies: strategies and future
Publication date: 18/05/2020
Company: Atim S.p.a.