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Cinelli Piume e Piumini:  a company proud of its Made in Italy products

Cinelli Piume e Piumini, a leading company in the production and processing of feather and down products, is a dynamic reality that has always invested in technology and research to offer competitive products with high quality standards.
Riccardo Leporini, commercial director of Cinelli Piume e Piumini, explains how the company is proud to have the total production chain inside its plant in Buggiano, in the province of Pistoia, and to want to focus with greater determination on environmental sustainability and animal welfare, values that have always distinguished it.

 

New opportunities can arise from a crisis situation. Will there be changes in your business reality and if so, which ones?



“At the moment we are not thinking about significant changes. The economic situation is constantly evolving, or involution, and we believe it is essential to have extreme attention to change so that we can promptly modify our choices as the situation evolves. The current situation shows us a still foggy future where the best strategy is sight navigation, using a seafaring term“.

 

In this period the importance of the web has emerged more strongly. Do you think to use these means more even after the emergency?



“I know I'm going against the trend, but I think that the sale via the web, in addition to demonstrating its importance, has also demonstrated its fragility. Who among us hasn't had difficulty in finding availability of goods or extremely extended time to receive goods from online sellers? This is not only understandable, from my point of view, but also shows how this type of sale is complementary and not an alternative to traditional sales. Referring to the linen sector, I can say that we “biancheristi“ specialized in online sales have certainly had the advantage of being the only ones to invoice in the sector, but at the end of the year they all registered a decrease compared to the same period in the previous year. For the moment, our policy is to continue to privilege the traditional or so called “physical“ sales at the points of sale in the territory“.

 

In addition to product quality and technological innovation, what other elements do you plan to focus on to strengthen your image on domestic and foreign markets
(quality of work, sustainability, environment, solidarity)?



“We are evaluating how much this situation will change our communication. Certainly environmental sustainability, animal welfare and the benefits for the person when using a natural down jacket will be at the centre of our message to the final consumer. We believe that our product has so many stories to tell that not enough emphasis has been placed on them in the past, where mainly the price or notoriety of the “Brand“ was rewarded at the expense of real quality or sustainability.
Another important and too often abused or taken for granted subject is Made in Italy. The company is proud to have the total production chain inside its factory in Buggiano, and not only for the Letto product, but also for the production of cushions for the living room industry, such as the production of clothing for the most important Italian and foreign Fashion Brands.
 

Omge: the crisis will favour the choice of new entrepreneurial strategies

Focus on digitization and new communication methods: interview with Luca Eustacchioni, CEO of Omge
Category: Companies in the furniture and furnishing industry: strategies and future
Publication date: 15/07/2020
Company: OMGE SPA

Interzum 2021: the best platform where to build business effectively and safely

Trade fairs are essential tools to bring the economy back to normal: interview with Thomas Rosolia, CEO of Koelnmesse Italia
Category: Companies in the furniture and furnishing industry: strategies and future
Publication date: 10/07/2020
Company: Interzum - Koelnmesse GmbH

Pelma: know how to communicate the quality of the product and be appreciated for innovative capacity

More flexible and faster to meet customers' needs: interview with Marco Pelucchi, CEO of Pelma
Category: Companies in the furniture and furnishing industry: strategies and future
Publication date: 25/06/2020
Company: Pelma S.p.A.

Effegibrevetti: always guarantee an excellent quality of work

Continuing to pursue goals with passion and enthusiasm: interview with one of the two owners of the company Antonio Giovannetti
Category: Companies in the furniture and furnishing industry: strategies and future
Publication date: 16/06/2020
Company: Effegibrevetti S.r.l.

Fairs: containers of ideas, projects and products around which people meet

Ensuring the right conditions to work and communicate effectively at the fair: interview with Carlo Giobbi, CEO of Sicam
Category: Companies in the furniture and furnishing industry: strategies and future
Publication date: 09/06/2020

Hettich: a strong spirit of cooperation between companies in the supply chain

The emergency has made it possible to test a new working method that has proved effective: interview with Francesco Brambilla, CEO of Hettich Italy
Category: Companies in the furniture and furnishing industry: strategies and future
Publication date: 29/05/2020
Company: Hettich Italia

Orsa foam: efficiency and quality in customer care, important elements for the image of the company

Continuing on the path of sustainability and the environment: interview with Alberto Bressan, CEO of the Orsa foam Group
Category: Companies in the furniture and furnishing industry: strategies and future
Publication date: 26/05/2020
Company: Orsa Foam

Ossicolor: new production technologies and a new channel of dialogue

Seizing the opportunities linked to change: interview with Manuel Cecchele, CEO of Ossicolor
Category: Companies in the furniture and furnishing industry: strategies and future
Publication date: 25/05/2020
Company: Ossicolor S.r.l.

Schattdecor: Creative minds are now needed for creative solutions

Developing new décors and products by working together with customers and partners: interview with Claudia Küchen, Member of the Schattdecor Board of Directors, Head of Design & Marketing
Category: Companies in the furniture and furnishing industry: strategies and future
Publication date: 19/05/2020
Company: Schattdecor s.r.l.

Atim: the strength of a responsible and collaborative team

Thinking about new ways of using the network: interview with Stefano Del Prete CEO Atim and PM Aluproget
Category: Companies in the furniture and furnishing industry: strategies and future
Publication date: 18/05/2020
Company: Atim S.p.a.