Hardware for furniture, upholstery, kitchen, coatings and furnishing systems.

Furnishing Idea is the portal dedicated to the furniture and furnishing industry, designed to bring together different professionals such as architects, designers, carpenters, furniture makers and manufacturers active in the furniture market who represent the reference point in terms of innovation and quality of the product offered. On the other hand, the portal aims to provide a valid information service focused on products, projects, events and fairs and everything that revolves around the world of components, semi-finished products and accessories for the furniture industry.


The portal is divided into different sections where you can explore the different products according to different categories, get in touch with manufacturers, download catalogues to keep up with industry trends and watch videos of interviews with the best professionals and manufacturers.


In the articles section you can find all the information about the most innovative product technologies, such as furniture materials, furniture accessories and systems, furniture machinery, furniture hardware, manufactured by manufacturers with a solid experience in the field. In the companies section there is an overview of the manufacturers registered on our portal, divided by product category, where you can contact us for any request. Our portal also has a special catalogues section to allow professionals and operators in the sector to view in a practical way all the catalogues relating to the various products (furniture hardware, upholstery materials, furniture paints, etc.). In addition, to allow easy consultation of the products, our portal has reserved a product section, organized by categories, where you can find out about the technical characteristics, materials and functionality of each product. The video section, on the other hand, presents numerous video interviews given by professionals and manufacturers that report news, insights and informative content on the best technologies in the sector.


In addition, to keep you constantly informed you can also consult our Journal section which contains all the Furnishing Idea magazines dedicated to the furniture and furnishing industry, such as the edition dedicated to Sicam or Interzum, two of the most important trade fairs in the sector. The magazines can be consulted from the portal or easily downloadable in pdf format.


Thanks to the trust placed in us by many manufacturers, our portal is now recognized both nationally and internationally. In fact, there are already many internationally recognized and established companies in the sector, including the AIPEF group (Italian Flexible Expanded Polyurethanes Companies) which promotes scientific information on the use of flexible polyurethane foam in the sectors in which it is used.

Cinelli Piume e Piumini:  a company proud of its Made in Italy products

Cinelli Piume e Piumini, a leading company in the production and processing of feather and down products, is a dynamic reality that has always invested in technology and research to offer competitive products with high quality standards.
Riccardo Leporini, commercial director of Cinelli Piume e Piumini, explains how the company is proud to have the total production chain inside its plant in Buggiano, in the province of Pistoia, and to want to focus with greater determination on environmental sustainability and animal welfare, values that have always distinguished it.


New opportunities can arise from a crisis situation. Will there be changes in your business reality and if so, which ones?

“At the moment we are not thinking about significant changes. The economic situation is constantly evolving, or involution, and we believe it is essential to have extreme attention to change so that we can promptly modify our choices as the situation evolves. The current situation shows us a still foggy future where the best strategy is sight navigation, using a seafaring term“.


In this period the importance of the web has emerged more strongly. Do you think to use these means more even after the emergency?

“I know I'm going against the trend, but I think that the sale via the web, in addition to demonstrating its importance, has also demonstrated its fragility. Who among us hasn't had difficulty in finding availability of goods or extremely extended time to receive goods from online sellers? This is not only understandable, from my point of view, but also shows how this type of sale is complementary and not an alternative to traditional sales. Referring to the linen sector, I can say that we “biancheristi“ specialized in online sales have certainly had the advantage of being the only ones to invoice in the sector, but at the end of the year they all registered a decrease compared to the same period in the previous year. For the moment, our policy is to continue to privilege the traditional or so called “physical“ sales at the points of sale in the territory“.


In addition to product quality and technological innovation, what other elements do you plan to focus on to strengthen your image on domestic and foreign markets
(quality of work, sustainability, environment, solidarity)?

“We are evaluating how much this situation will change our communication. Certainly environmental sustainability, animal welfare and the benefits for the person when using a natural down jacket will be at the centre of our message to the final consumer. We believe that our product has so many stories to tell that not enough emphasis has been placed on them in the past, where mainly the price or notoriety of the “Brand“ was rewarded at the expense of real quality or sustainability.
Another important and too often abused or taken for granted subject is Made in Italy. The company is proud to have the total production chain inside its factory in Buggiano, and not only for the Letto product, but also for the production of cushions for the living room industry, such as the production of clothing for the most important Italian and foreign Fashion Brands.

Interzum 2021: the best platform where to build business effectively and safely

Trade fairs are essential tools to bring the economy back to normal: interview with Thomas Rosolia, CEO of Koelnmesse Italia
Category: Companies: strategies and future
Publication date: 10/07/2020
Company: Interzum - Koelnmesse GmbH

Pelma: know how to communicate the quality of the product and be appreciated for innovative capacity

More flexible and faster to meet customers' needs: interview with Marco Pelucchi, CEO of Pelma
Category: Companies: strategies and future
Publication date: 25/06/2020
Company: Pelma S.p.A.

Effegibrevetti: always guarantee an excellent quality of work

Continuing to pursue goals with passion and enthusiasm: interview with one of the two owners of the company Antonio Giovannetti
Category: Companies: strategies and future
Publication date: 16/06/2020
Company: Effegibrevetti S.r.l.

Fairs: containers of ideas, projects and products around which people meet

Ensuring the right conditions to work and communicate effectively at the fair: interview with Carlo Giobbi, CEO of Sicam
Category: Companies: strategies and future
Publication date: 09/06/2020

Ostermann: a reliable all-round partner thanks to Service, Variety and Speed

Numerous online services offered by the company: interview with Jana Krupp, Managing Director of Ostermann Switzerland, Italy and Austria
Category: Companies: strategies and future
Publication date: 04/06/2020
Company: Ostermann Italia Srl

Hettich: a strong spirit of cooperation between companies in the supply chain

The emergency has made it possible to test a new working method that has proved effective: interview with Francesco Brambilla, CEO of Hettich Italy
Category: Companies: strategies and future
Publication date: 29/05/2020
Company: Hettich Italia

Orsa foam: efficiency and quality in customer care, important elements for the image of the company

Continuing on the path of sustainability and the environment: interview with Alberto Bressan, CEO of the Orsa foam Group
Category: Companies: strategies and future
Publication date: 26/05/2020
Company: Orsa Foam

Ossicolor: new production technologies and a new channel of dialogue

Seizing the opportunities linked to change: interview with Manuel Cecchele, CEO of Ossicolor
Category: Companies: strategies and future
Publication date: 25/05/2020
Company: Ossicolor S.r.l.

Schattdecor: Creative minds are now needed for creative solutions

Developing new décors and products by working together with customers and partners: interview with Claudia Küchen, Member of the Schattdecor Board of Directors, Head of Design & Marketing
Category: Companies: strategies and future
Publication date: 19/05/2020
Company: Schattdecor s.r.l.

Atim: the strength of a responsible and collaborative team

Thinking about new ways of using the network: interview with Stefano Del Prete CEO Atim and PM Aluproget
Category: Companies: strategies and future
Publication date: 18/05/2020
Company: Atim S.p.a.