Hardware for furniture, upholstery, kitchen, coatings and furnishing systems.

Furnishing Idea is the portal dedicated to the furniture and furnishing industry, designed to bring together different professionals such as architects, designers, carpenters, furniture makers and manufacturers active in the furniture market who represent the reference point in terms of innovation and quality of the product offered. On the other hand, the portal aims to provide a valid information service focused on products, projects, events and fairs and everything that revolves around the world of components, semi-finished products and accessories for the furniture industry.


The portal is divided into different sections where you can explore the different products according to different categories, get in touch with manufacturers, download catalogues to keep up with industry trends and watch videos of interviews with the best professionals and manufacturers.


In the articles section you can find all the information about the most innovative product technologies, such as furniture materials, furniture accessories and systems, furniture machinery, furniture hardware, manufactured by manufacturers with a solid experience in the field. In the companies section there is an overview of the manufacturers registered on our portal, divided by product category, where you can contact us for any request. Our portal also has a special catalogues section to allow professionals and operators in the sector to view in a practical way all the catalogues relating to the various products (furniture hardware, upholstery materials, furniture paints, etc.). In addition, to allow easy consultation of the products, our portal has reserved a product section, organized by categories, where you can find out about the technical characteristics, materials and functionality of each product. The video section, on the other hand, presents numerous video interviews given by professionals and manufacturers that report news, insights and informative content on the best technologies in the sector.


In addition, to keep you constantly informed you can also consult our Journal section which contains all the Furnishing Idea magazines dedicated to the furniture and furnishing industry, such as the edition dedicated to Sicam or Interzum, two of the most important trade fairs in the sector. The magazines can be consulted from the portal or easily downloadable in pdf format.


Thanks to the trust placed in us by many manufacturers, our portal is now recognized both nationally and internationally. In fact, there are already many internationally recognized and established companies in the sector, including the AIPEF group (Italian Flexible Expanded Polyurethanes Companies) which promotes scientific information on the use of flexible polyurethane foam in the sectors in which it is used.

Omge: the crisis will favour the choice of new entrepreneurial strategies

The crisis situation we had to face led us to reflect on many “certainties“ that we thought were immutable, including the way we work and do business. The Covid-19 emergency forced us to change and to have a more open general vision, to focus on digitization and new communication methods, to invest in alternative forms of business: this is what emerges from the interesting considerations of Luca Eustacchioni, CEO of Omge, a leading company on the market in the production of drawer slides and sliding systems for doors and furniture.

New opportunities can arise from a crisis situation. Will there be changes in your business reality and if so, which ones?

“The fact that the cause is of a health-related nature has caused this crisis to manifest itself in a totally unpredictable way, catching almost all entrepreneurs, medium, small or large, absolutely unprepared.  To think that many CEOs have in the past been able to include this type of risk in the analysis of risk management is in fact quite difficult. Like all periods of deep crisis, this will lead to the end of the lessons that every CEO will be able to take into account. Beyond the aspects related to the control of cash flow, receivables, forms of payment and a better distribution of costs that the crisis will obviously teach to strengthen, think for example of the importance that the concept of “smartworking“, so far from the rather traditionalist mentality of Italian entrepreneurship, could instead have in the future. Streamlined structures, better management of proxies, both in the concession and in the reception phase, greater accountability of interpreters are just some of the advantageous aspects that could derive from this situation. Obviously in the manufacturing activity the concept is not very applicable except for commercial-administrative tasks, but the more open general vision that the current situation obliges Italian business to assume will be an advantage for the future.  
In our specific case, this will be accompanied by the acquisition of greater skills in the digital world that will allow operators to overcome the lack of physical contact between company and customer that health measures prevent them from having. The major changes that we will try to make to our reality will therefore go in this direction, digitization and new methods of communication. I believe that a complete return to “as it was before“ will never happen except in a very long time and in ways that will not be the same anyway; I also believe that the business world will be able to adapt.  The most classic example is that of school teaching, which has been able to transform classrooms into conference calls in a short time. If this situation continues over time, the validity of trade fairs in the sector will also be questioned and it is therefore important to invest in alternative forms of business and communication“.

In this period the importance of the web has emerged with greater force. Are you thinking of using these means more even after the emergency?

“I would say that I have already implicitly answered this second question in the previous answer.  For some time we had already started a process of updating the web tools in anticipation of the absolute need to develop their use.  We are restructuring our web site in order to be able to foresee at first the possibility of doing B2B business and then at a later stage to also evaluate the entry into B2C business, which will obviously have to involve an internal restructuring in order to allow its implementation.  Any digital marketing tool will have to be an alternative to the decreasing effectiveness of traditional tools and the impossibility, at least for the moment, to have a direct presence in the markets. So to answer your question I would say that more than thinking or not to use digital media more we will all be forced to do so in order not to lose visibility“.

In addition to product quality and technological innovation, what other elements do you plan to focus on to strengthen your image in domestic and foreign markets (quality of work, sustainability, environment, solidarity.)?

“I would say that the word 'sustainability' encapsulates everything that contributes to maintaining this characteristic in business processes, starting with financial sustainability, which is the most important thing for companies, and ending with sustainability in terms of quality of work, environment, etc.“.  Beyond the two months in which we have been able to work very little, what worries me the most is the reduced demand in the markets that will characterize the coming months and therefore financial sustainability is the first thing to pay attention to to avoid that serious problems can become irremediable. Quality of work, environment, attention to employees and the workforce are all ethical aspects that contribute to the sustainability of the company.  Apart from the products, quality and technology that are obviously the basis, I believe that the best image that a company can give is that of being solid and present.  What we have to do is to keep this conviction alive in our customers and we have to do it through modern communication, integrating product and innovation aspects with other aspects more related to the life of the company.

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Via Nazionale, 1, Vertemate con Minoprio, Como, Italia

Pelma: know how to communicate the quality of the product and be appreciated for innovative capacity

More flexible and faster to meet customers' needs: interview with Marco Pelucchi, CEO of Pelma
Category: Companies: strategies and future
Publication date: 25/06/2020
Company: Pelma S.p.A.

Cinelli Piume e Piumini: a company proud of its Made in Italy products

Continuing to favour traditional sales: interview with Riccardo Leporini, commercial director of the company
Category: Companies: strategies and future
Publication date: 22/06/2020
Company: Cinelli Piume e Piumini Srl

Effegibrevetti: always guarantee an excellent quality of work

Continuing to pursue goals with passion and enthusiasm: interview with one of the two owners of the company Antonio Giovannetti
Category: Companies: strategies and future
Publication date: 16/06/2020
Company: Effegibrevetti S.r.l.

Fairs: containers of ideas, projects and products around which people meet

Ensuring the right conditions to work and communicate effectively at the fair: interview with Carlo Giobbi, CEO of Sicam
Category: Companies: strategies and future
Publication date: 09/06/2020

Ostermann: a reliable all-round partner thanks to Service, Variety and Speed

Numerous online services offered by the company: interview with Jana Krupp, Managing Director of Ostermann Switzerland, Italy and Austria
Category: Companies: strategies and future
Publication date: 04/06/2020
Company: Ostermann Italia Srl

Hettich: a strong spirit of cooperation between companies in the supply chain

The emergency has made it possible to test a new working method that has proved effective: interview with Francesco Brambilla, CEO of Hettich Italy
Category: Companies: strategies and future
Publication date: 29/05/2020
Company: Hettich Italia

Orsa foam: efficiency and quality in customer care, important elements for the image of the company

Continuing on the path of sustainability and the environment: interview with Alberto Bressan, CEO of the Orsa foam Group
Category: Companies: strategies and future
Publication date: 26/05/2020
Company: Orsa Foam

Ossicolor: new production technologies and a new channel of dialogue

Seizing the opportunities linked to change: interview with Manuel Cecchele, CEO of Ossicolor
Category: Companies: strategies and future
Publication date: 25/05/2020
Company: Ossicolor S.r.l.

Schattdecor: Creative minds are now needed for creative solutions

Developing new décors and products by working together with customers and partners: interview with Claudia Küchen, Member of the Schattdecor Board of Directors, Head of Design & Marketing
Category: Companies: strategies and future
Publication date: 19/05/2020
Company: Schattdecor s.r.l.

Atim: the strength of a responsible and collaborative team

Thinking about new ways of using the network: interview with Stefano Del Prete CEO Atim and PM Aluproget
Category: Companies: strategies and future
Publication date: 18/05/2020
Company: Atim S.p.a.