Whirlpool presented its new products for 2021 in the first virtual edition of its annual RoadShow dedicated to built-in appliances of the KitchenAid, Whirlpool, Hotpoint and Indesit brands.
The focus of the presentation was on the Whirlpool Total No Frost refrigerator
range, which combines easy maintenance with the quietest operation in its category, and the Whirlpool Space 75 oven, in line with the Everest Space 400 combi-unit successfully launched last year.
Space was also given to communication: Whirlpool will support the product launches with diversified activities for each brand, with different tones of voice, and with three advertising campaigns, broadcast on TV and digital, for Whirlpool, Hotpoint and Indesit, in addition to activities with influencers. The “Io compro italiano“ campaign, successfully launched in 2020 in collaboration with Eataly to promote Italian excellence, will also remain active throughout the first half of 2021.
Whirlpool total no frost built-in refrigerator: maximum silence
Completely produced in Italy, in the Cassinetta di Biandronno (VA) factory, the Total No Frost
range of refrigerators represents the values of the Whirlpool Group, which today produces 80% of its built-in appliances in Italy. Built-in appliances are the ideal solution for today's homes because they integrate discreetly into the domestic environment, both for their linear design and their silence.
This is confirmed by the new Total No Frost cabinets from Whirlpool which, in addition to the harmony of the shapes, guarantee the most silent performance on the market, with only 32 dBA of noise thanks to Zen Inverter technology.
The new Whirlpool Total No Frost freezers are also the first built-in models to have this technology, an intelligent air circulation system that prevents the formation of ice in the freezer compartment, making it unnecessary to defrost the freezer periodically.
The 6° SENSO Technology, a Whirlpool characteristic, constantly detects temperature variations through intelligent sensors and quickly restores the optimal conditions for food conservation, both in the fridge and in the freezer. Inside the refrigerator, the new built-in Whirlpool models maintain a constant and uniform air flow to guarantee the ideal environment for food to maintain its freshness. The Metal Multi Flow wall guarantees an evenly distributed temperature throughout the refrigerator, allowing for longer-lasting food preservation and easy cleaning.
Like all Whirlpool appliances, the new range manages to perfectly balance beauty and functionality: the integrated push-to-open door recalls a completely flush kitchen design without handles and, inside, LED lighting guarantees maximum visibility in both the refrigerator and freezer compartments.
Whirlpool Space 75 oven: a new dimension in cooking
The new 75 cm wide Whirlpool Space 75 oven has an aesthetic that is in perfect harmony with the 75 cm wide Space 400 combi oven. The elegant design of the W7 W Collection line combines brushed steel and glass with pure, essential lines that also match the W Collection hobs.
Intuitive functions and intelligent solutions with a capacity of no less than 89 litres, offering 22% more space than a traditional oven, but with a maximum consumption of less than 3kW. Equipped with Cook 3 technology, it allows you to cook to perfection on 3 levels at the same time both dishes of the same type and different dishes without mixing flavours and smells, saving time and energy.