Hardware for furniture, upholstery, kitchen, coatings and furnishing systems.

Furnishing Idea is the portal dedicated to the furniture and furnishing industry, designed to bring together different professionals such as architects, designers, carpenters, furniture makers and manufacturers active in the furniture market who represent the reference point in terms of innovation and quality of the product offered. On the other hand, the portal aims to provide a valid information service focused on products, projects, events and fairs and everything that revolves around the world of components, semi-finished products and accessories for the furniture industry.


The portal is divided into different sections where you can explore the different products according to different categories, get in touch with manufacturers, download catalogues to keep up with industry trends and watch videos of interviews with the best professionals and manufacturers.


In the articles section you can find all the information about the most innovative product technologies, such as furniture materials, furniture accessories and systems, furniture machinery, furniture hardware, manufactured by manufacturers with a solid experience in the field. In the companies section there is an overview of the manufacturers registered on our portal, divided by product category, where you can contact us for any request. Our portal also has a special catalogues section to allow professionals and operators in the sector to view in a practical way all the catalogues relating to the various products (furniture hardware, upholstery materials, furniture paints, etc.). In addition, to allow easy consultation of the products, our portal has reserved a product section, organized by categories, where you can find out about the technical characteristics, materials and functionality of each product. The video section, on the other hand, presents numerous video interviews given by professionals and manufacturers that report news, insights and informative content on the best technologies in the sector.


In addition, to keep you constantly informed you can also consult our Journal section which contains all the Furnishing Idea magazines dedicated to the furniture and furnishing industry, such as the edition dedicated to Sicam or Interzum, two of the most important trade fairs in the sector. The magazines can be consulted from the portal or easily downloadable in pdf format.


Thanks to the trust placed in us by many manufacturers, our portal is now recognized both nationally and internationally. In fact, there are already many internationally recognized and established companies in the sector, including the AIPEF group (Italian Flexible Expanded Polyurethanes Companies) which promotes scientific information on the use of flexible polyurethane foam in the sectors in which it is used.

Whirlpool built-in appliances: all the novelties presented at RoadShow 20

Whirlpool presented its new products for 2021 in the first virtual edition of its annual RoadShow dedicated to built-in appliances of the KitchenAid, Whirlpool, Hotpoint and Indesit brands.
The focus of the presentation was on the Whirlpool Total No Frost refrigerator
range, which combines easy maintenance with the quietest operation in its category, and the Whirlpool Space 75 oven, in line with the Everest Space 400 combi-unit successfully launched last year.
Space was also given to communication: Whirlpool will support the product launches with diversified activities for each brand, with different tones of voice, and with three advertising campaigns, broadcast on TV and digital, for Whirlpool, Hotpoint and Indesit, in addition to activities with influencers. The “Io compro italiano“ campaign, successfully launched in 2020 in collaboration with Eataly to promote Italian excellence, will also remain active throughout the first half of 2021.


Whirlpool total no frost built-in refrigerator: maximum silence

Completely produced in Italy, in the Cassinetta di Biandronno (VA) factory, the Total No Frost
range of refrigerators represents the values of the Whirlpool Group, which today produces 80% of its built-in appliances in Italy. Built-in appliances are the ideal solution for today's homes because they integrate discreetly into the domestic environment, both for their linear design and their silence.
This is confirmed by the new Total No Frost cabinets from Whirlpool which, in addition to the harmony of the shapes, guarantee the most silent performance on the market, with only 32 dBA of noise thanks to Zen Inverter technology.
The new Whirlpool Total No Frost freezers are also the first built-in models to have this technology, an intelligent air circulation system that prevents the formation of ice in the freezer compartment, making it unnecessary to defrost the freezer periodically.
The 6° SENSO Technology, a Whirlpool characteristic, constantly detects temperature variations through intelligent sensors and quickly restores the optimal conditions for food conservation, both in the fridge and in the freezer.  Inside the refrigerator, the new built-in Whirlpool models maintain a constant and uniform air flow to guarantee the ideal environment for food to maintain its freshness. The Metal Multi Flow wall guarantees an evenly distributed temperature throughout the refrigerator, allowing for longer-lasting food preservation and easy cleaning.
Like all Whirlpool appliances, the new range manages to perfectly balance beauty and functionality: the integrated push-to-open door recalls a completely flush kitchen design without handles and, inside, LED lighting guarantees maximum visibility in both the refrigerator and freezer compartments.


Whirlpool Space 75 oven: a new dimension in cooking 

The new 75 cm wide Whirlpool Space 75 oven has an aesthetic that is in perfect harmony with the 75 cm wide Space 400 combi oven. The elegant design of the W7 W Collection line combines brushed steel and glass with pure, essential lines that also match the W Collection hobs.
Intuitive functions and intelligent solutions with a capacity of no less than 89 litres, offering 22% more space than a traditional oven, but with a maximum consumption of less than 3kW. Equipped with Cook 3 technology, it allows you to cook to perfection on 3 levels at the same time both dishes of the same type and different dishes without mixing flavours and smells, saving time and energy.

LG MoodUp refrigerator: color and music in the kitchen

Equipped with innovative doors with LED panels and integrated Bluetooth speaker for music diffusion
Category: Refrigerators and freezers
Publication date: 12/10/2022

Findomestic Observatory: in autumn the house returns to the purchase intentions of the Italians

The expenses of the Italians revolve around the house to make it more efficient against the expensive-energy and more welcoming
Category: Economy, News and Fairs
Publication date: 28/09/2022

The Smart Home market: research by the Internet of Things Observatory

According to survey results 69% of consumers know about the smart home, 43% own a smart object
Category: Economy and marketing
Publication date: 11/03/2021

Haier Europe household appliances: new smart workplace inaugurated in Italy, headquarters of the commercial divisions

New offices at the Energy Park in Vimercate (MB) focus on sustainability, smart working and lean thinking
Category: Appliances
Publication date: 05/02/2021

Whirlpool's W Collection range of appliances at Fuorisalone

Synthesis of refined design, advanced connectivity and intuitive technology
Category: Built-in appliances
Publication date: 23/04/2019
Company: Whirlpool Italia

Top of the range studioLine from Siemens: efficient and exclusive household appliances

Recessed luminaires combining innovative technology and sophisticated design
Category: Built-in appliances
Publication date: 21/01/2019

“Linea” built-in appliances collection by Smeg: aesthetics and innovation

Expression of Made in Italy style and technology for kitchens
Category: Built-in appliances
Publication date: 16/08/2018
Company: Smeg S.p.A

Keepheat by Hoover, the first oven also designed to preserve

A cutting edge product equipped with the innovative ExeverTM technology
Category: built-in ovens for the kitchen
Publication date: 28/03/2018

New NEXT oven of Smalvic

Innovation, design and functionality
Category: built-in ovens for the kitchen
Publication date: 28/02/2017

Hettich rewarded with the Electrolux Supplier Innovation Award

Category: Industry news
Publication date: 11/12/2015
Company: Hettich Italia