Hardware for furniture, upholstery, kitchen, coatings and furnishing systems.

Furnishing Idea is the portal dedicated to the furniture and furnishing industry, designed to bring together different professionals such as architects, designers, carpenters, furniture makers and manufacturers active in the furniture market who represent the reference point in terms of innovation and quality of the product offered. On the other hand, the portal aims to provide a valid information service focused on products, projects, events and fairs and everything that revolves around the world of components, semi-finished products and accessories for the furniture industry.


The portal is divided into different sections where you can explore the different products according to different categories, get in touch with manufacturers, download catalogues to keep up with industry trends and watch videos of interviews with the best professionals and manufacturers.


In the articles section you can find all the information about the most innovative product technologies, such as furniture materials, furniture accessories and systems, furniture machinery, furniture hardware, manufactured by manufacturers with a solid experience in the field. In the companies section there is an overview of the manufacturers registered on our portal, divided by product category, where you can contact us for any request. Our portal also has a special catalogues section to allow professionals and operators in the sector to view in a practical way all the catalogues relating to the various products (furniture hardware, upholstery materials, furniture paints, etc.). In addition, to allow easy consultation of the products, our portal has reserved a product section, organized by categories, where you can find out about the technical characteristics, materials and functionality of each product. The video section, on the other hand, presents numerous video interviews given by professionals and manufacturers that report news, insights and informative content on the best technologies in the sector.


In addition, to keep you constantly informed you can also consult our Journal section which contains all the Furnishing Idea magazines dedicated to the furniture and furnishing industry, such as the edition dedicated to Sicam or Interzum, two of the most important trade fairs in the sector. The magazines can be consulted from the portal or easily downloadable in pdf format.


Thanks to the trust placed in us by many manufacturers, our portal is now recognized both nationally and internationally. In fact, there are already many internationally recognized and established companies in the sector, including the AIPEF group (Italian Flexible Expanded Polyurethanes Companies) which promotes scientific information on the use of flexible polyurethane foam in the sectors in which it is used.

Sicam 2019 confirms itself as a business event for the international furniture industry

The eleventh edition of Sicam Pordenone confirmed the positive data already achieved last year with the presence at the fair of 604 exhibitors, 27% of which from abroad from 32 countries.
From the analysis of the data provided by the organizers, it can be seen that the countries of origin of the visitors have grown slightly (109 compared to 104 in the previous edition) and that one visitor out of three attending Sicam 2019 was foreign. The number of companies that sent their professionals to Pordenone was 8,281.   As far as the countries of origin are concerned, we find alongside the historical ones, Germany, Spain, France, Great Britain and Austria, those of more recent acquisition such as China, Russia, Ukraine and Central European countries such as Slovenia, Croatia, Poland and Romania.
The Asian component is also on the increase, this year at 24% of the total number of foreign visitors, with the presence not only from China, but also from India, Turkey, Iran and Korea.

High quality of visitors

Very interesting, however, is to analyze the profile of the visitor of Sicam 2019: this year in first place we find the role of owner / CEO / general manager of the company that reaches 37% of recorded attendance. Then, with 21%, there are people who cover technical, production and purchasing roles, with 25% those who have commercial and marketing functions. Also this year the designers and interior architects present at the event are growing further.
The furniture production sector was obviously the most present with 43% of industrial companies and 22% of artisan companies visiting; the trade component was also significant, with a total of 26% of admissions.

Sicam: a rich but quick exhibition to visit

Another significant fact is the average time spent at the fair, which this year was 1.28 days (1.17 for Italians and 1.56 for foreigners). Sicam is an exhibition with a rich exhibition offer, but at the same time fast to visit. The layout of the pavilions is very simple and clear, the three entry points facilitate the flow of visitors allowing visiting professionals to optimize their time.
Carlo Giobbi, owner of the exhibition, recalls: “At Sicam we try to put everyone in a position to work at their best and to make the most of the time to develop relationships and get to know new products, focusing attention only and exclusively on the product and the business. We therefore aim to constantly improve the exhibition offer, to make our services more efficient and to give all the professionals present a unique operational experience in terms of quality and effectiveness: high quality exhibitors automatically attract visitors of the same quality, and at Sicam you can see it clearly, you can touch it with your hands“.
The appointment with the 12th Sicam is scheduled in Pordenone from Tuesday 13th to Friday 16th October 2020.

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VIA CARDUCCI 12, Milano, Milano, Italia

In: Fairs

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