In a context marked by unstable markets and growing international complexity, the Salone del Mobile.Milano 2026 closed with 316,342 attendees (+4.5% compared to 2025) from 167 countries, confirming itself as a global benchmark for the industry. In the 2024 edition, with the presence of the biennials EuroCucina/FTK and Salone Internazionale del Bagno, the number of visitors was 361,417. The share of foreign operators, at 68% and consistent with 2025, also reveals how the Salone is a concrete driver of internationalization, relationships and development for companies.

“The 2026 edition confirmed the strength of a system that, even in the most complex moments, chooses to move forward” - said Maria Porro, President of the Salone del Mobile.Milano - It was a success not only for the Event, but for the entire supply chain: a team result, of shared vision, of dialogue between different worlds that here find a concrete synthesis. The Salone does not just gather the world of design: it sets it in motion. It turns attendance into relationships, content into opportunities, complexity into direction. The international figures, the growth of foreign markets and the work built throughout the year confirm the role of the Salone as a strategic infrastructure to support the supply chain in the internationalization processes.”

Salone del Mobile.Milano 2026, Edra stand. ©Saverio Lombardi Vallauri

Salone del Mobile.Milano 2026, Smeg stand. ©Saverio Lombardi Vallauri

The future is experimentation and innovation

The Event, with 1,900 brands from 32 countries, presented an offering that managed to combine industrial presence, design quality, cultural content and new business opportunities. The Salone Internazionale del Bagno and EuroCucina with FTK, Technology For the Kitchen, confirmed the importance of two key sectors of contemporary living, balancing industrial quality, technology and new lifestyles. This year’s two novelties, Salone Raritas – 28 galleries from 12 countries – and the masterplan presented by Rem Koolhaas and David Gianotten / OMA for Salone Contract 2027, offered new opportunities, transforming content and visions into tools for reading markets and design.

The Salone del Mobile.Milano once again demonstrated, as Maria Porro said, “the future is not built on numbers alone, but on the ability to experiment, change perspectives and take the risk of innovation.”

Salone del Mobile.Milano 2026, Salone Raritas. ©Saverio Lombardi Vallauri

An evolving geography of demand

Analyzing the ranking of the top twenty foreign countries by number of operator attendances shows an evolving geography of demand. In absolute terms, China once again dominates. Europe remains resilient with operator attendance growth for Germany (second place in the top 20 with +5.1% attendance vs 2025), Spain (rising to third place with +8.7%), Austria (thirteenth, with a jump of +15.7%) and Belgium (+7.3%). Poland is slightly up (fifth place; +2.1%), France remains stable in sixth place. Compared to extra-European markets, operator presence from the United States (+8.8% vs 2025) and the United Kingdom (+10.4% vs 2025) is positive. There is also a significant increase in operators from Canada (+28%) and Mexico (+15%), and the strengthening of new markets such as Mercosur (Brazil in fourth place; +1.3%) and South Korea (15th place, +4.5%).

Amplifying the Salone's international reach was the participation of over 6,039 Press & Media attendees (+14.7%), of which 2,828 were from abroad. The number of young people is also significant: 8,057 Italian students, 6,361 foreign students, and 700 designers under 35 from 39 countries at SaloneSatellite confirm the role of the Event as a bridge between education, research and industry.

Salone del Mobile.Milano 2026, Snaidero stand. ©Saverio Lombardi Vallauri

A concrete injection of confidence for the sector

At the inauguration of the Event, the appointment of the Salone del Mobile.Milano as Ambassador of Italian design in the world was conferred by the Deputy Prime Minister and Minister of Foreign Affairs and International Cooperation, Antonio Tajani, in recognition of its ability to compete, innovate and open up to new geographies.

The recognition is part of the Ministry of Foreign Affairs and International Cooperation's economic and cultural diplomacy policies and marks the beginning of a new phase of collaboration with MAECI, formalized by the signing of the framework agreement with FederlegnoArredo, an alliance aimed at consolidating the presence of Italian design in key international markets.

As Claudio Feltrin, President of FederlegnoArredo, stated, “the Salone del Mobile.Milano 2026 represented, above all, a concrete injection of confidence for the entire sector. In a complex international context, the result exceeded all expectations, as the numbers clearly show. A bet won that allows us to look to the coming months with cautious optimism, but above all allows us to assert that, once again, the Salone del Mobile was called upon to send a signal of restart and confidence to the country, and it did not disappoint expectations.”

The 65th edition of the Salone del Mobile.Milano will take place from April 13 to 18, 2027.

Presentation of the Ambassador recognition of Italian design in the world to the Salone del Mobile.Milano. In the presence of: Hon. Antonio Tajani, Deputy Prime Minister and Minister of Foreign Affairs and International Cooperation; Luca Palermo, CEO and General Manager of FederlegnoArredo Eventi S.p.A.; Maria Porro, President of the Salone del Mobile.Milano; and Claudio Feltrin, President of FederlegnoArredo. Courtesy of Salone del Mobile.Milano