New, full of ideas, stimulating: these are the adjectives that best define interzum 2019, the world's leading trade fair for supplies, components and semi-finished products for the furniture industry, which will take place from 21 to 24 May in Cologne and will show innovative technologies , new materials and cutting-edge design.
Over 1,800 exhibitors from around 60 countries will present the best solutions and the latest trends for the furniture and interior design industry. The list of exhibitors is already available at www.interzum.com/exhibitorsearch.
Interzum is also a complete event, the only one to cover the entire range of the market from hardware to glass and lighting, from surfaces to wood and natural materials, from leather to padding materials to machinery for the production of upholstery and mattresses.
For this reason interzum recalls every time key players, trendsetters and innovators from all over the world, interested in gathering all the news of the sector.

Industry trends

As a leading international fair, interzum aims to stimulate new creative ideas for the future, reflecting on current trends and showcasing the innovations offered by companies. At interzum the news is not only seen in the stands of exhibiting companies, but are also highlighted by the organizers through the “Squares“, meeting places to get in touch with prestigious experts, to discuss current topics and start an exchange of knowledge.
These are the trendsetters that will characterize this year's edition:
Pavilion Square 3.2 “Digitalization: Focus on Consumer Trends!“
Hall Square 4.2 “Disruptive Materials“
Pavilion Square 6 “Trends in Surfaces & Wood Design“
Pavilion Square 10.1 “Mobile Spaces“
Pavilion 3.2 “Digital Printing“
As we can see more and more engaging are the topics related to the digitization of products and processes, the best use of resources, sustainability and everything that could be useful in small houses.

Square “Digitalization: Focus on Consumer Trends!“

“Digitization is one of the key issues of our time,“ says Maik Fischer, director of interzum. “So it is obvious that we are paying particular attention to this trend. In this square, we are trying to provide a combination of interesting ideas and valid concrete examples “.
Digitization can be an opportunity to make improvements. Consumers have become increasingly informed, thanks to the internet, and increasingly demanding. Sustainability, personalization, comfort, quality and convenience are just some of the big areas where digital solutions can help companies meet these needs. Piazza Digitalization was designed in collaboration with the DC digitalconnection studio specializing in digital transformation. For Tanja Brandão it was particularly important to focus on the different types of digitization.
“The exhibitors of the Piazza - explained Tanja Brandão - present their digital solutions, which correspond to the trends of international consumers.In addition to physical products, there are also new business models and solutions that use digital tools to improve design, production or sales process “.
There are three areas in which Piazza Digitalization is developed: the first focuses on the issues of conscious and sustainable life; the second focuses on the need for individualization of living spaces and personalization of furnishings. Finally, the third one analyzes the digitalization applied to the technologies inserted inside the house, useful for saving energy, improving safety and simplifying life.