Strategic directions, communication plans and product novelties of its four brands KitchenAid, Whirlpool, Hotpoint and Indesit: these are the topics at the center of the usual Roadshow of Whirlpool Italia dedicated to built-in appliances that took place also this year in virtual mode.
 

Simplicity, efficiency and quality of life

In these two years of pandemic, the home has taken on an increasingly central role in everyone's life, and within this, household appliances have revealed all their importance in making domestic life more efficient.

As far as the built-in appliances market is concerned, Whirlpool Italia's 2022 objectives aim at consolidating its partnerships with kitchen manufacturers and Italian distributors to preside over the market in every segment, creating value from its brand portfolio.

There are three fundamental points to reach these objectives: an increasingly close collaboration with the entire supply chain, coverage of the national territory and presidium at the point of sale.
 

Sustainability, consumer service and Italianness

As far as communication is concerned, the main messages at Corporate level will focus on some distinctive and strategic elements of the company: sustainability, consumer service and Italianness.

A central theme in the company's choices, sustainability is embodied in systems, products and practices that are increasingly respectful of the environment: great attention is in fact given to the development of high-performance products and services in line with kitchen trends, which require fewer of the Earth's resources, with advantages for both people and the planet.

The company's center of excellence, consumer service constantly guarantees consumer satisfaction, whether it is a product or service. Awarded TOP Customer Service in Italy for 5 consecutive years, Whirlpool's customer service responds from Italy, with over 150 internal staff including contact center, technical quality department, marketing and internal logistics.

As for its Italianness, the company has been present in Italy for thirty years and Italy is at the center of Whirlpool's strategy in EMEA (an acronym for the area of Europe, the Middle East and Africa), as a point of innovation and production.
 

The new built-in products

Intuitive appliances with useful functions to make life at home simpler, more sustainable and efficient: these are the main features of the new built-in products presented during the Whirlpool Italia Roadshow.

These include the Whirlpool Space 400 Total No Frost built-in combined refrigerator with patented Push To Open technology, featuring an innovative door opening and closing system. Extraordinary dimensions: 400 liters of capacity and 75 cm of width to offer a capacity 45% higher than the standard, allowing an optimization of space for food storage.

In harmony with the Space 400 refrigerator, the Whirlpool Space 75 oven, also 75 cm wide, which stands out for its clean and elegant design thanks to the materials used: brushed steel and glass, which echoes the style of the Whirlpool W Collection hobs.  Also in this case, the appliance offers a larger capacity than the standard, a good 89 liters, with 22% more space than a traditional oven, without sacrificing energy savings with a maximum consumption below 3kW and intuitive functions and smart solutions for cooking with 8 main functions.  

New oven also for the Hotpoint brand with the Hotpoint Active Steam 100, perfect for cooking the most delicate foods with 100% steam or a combination of steam and traditional cooking. With 80 automatic recipes available, it's easy to experiment with new dishes.