Hardware for furniture, upholstery, kitchen, coatings and furnishing systems.

Furnishing Idea is the portal dedicated to the furniture and furnishing industry, designed to bring together different professionals such as architects, designers, carpenters, furniture makers and manufacturers active in the furniture market who represent the reference point in terms of innovation and quality of the product offered. On the other hand, the portal aims to provide a valid information service focused on products, projects, events and fairs and everything that revolves around the world of components, semi-finished products and accessories for the furniture industry.


The portal is divided into different sections where you can explore the different products according to different categories, get in touch with manufacturers, download catalogues to keep up with industry trends and watch videos of interviews with the best professionals and manufacturers.


In the articles section you can find all the information about the most innovative product technologies, such as furniture materials, furniture accessories and systems, furniture machinery, furniture hardware, manufactured by manufacturers with a solid experience in the field. In the companies section there is an overview of the manufacturers registered on our portal, divided by product category, where you can contact us for any request. Our portal also has a special catalogues section to allow professionals and operators in the sector to view in a practical way all the catalogues relating to the various products (furniture hardware, upholstery materials, furniture paints, etc.). In addition, to allow easy consultation of the products, our portal has reserved a product section, organized by categories, where you can find out about the technical characteristics, materials and functionality of each product. The video section, on the other hand, presents numerous video interviews given by professionals and manufacturers that report news, insights and informative content on the best technologies in the sector.


In addition, to keep you constantly informed you can also consult our Journal section which contains all the Furnishing Idea magazines dedicated to the furniture and furnishing industry, such as the edition dedicated to Sicam or Interzum, two of the most important trade fairs in the sector. The magazines can be consulted from the portal or easily downloadable in pdf format.


Thanks to the trust placed in us by many manufacturers, our portal is now recognized both nationally and internationally. In fact, there are already many internationally recognized and established companies in the sector, including the AIPEF group (Italian Flexible Expanded Polyurethanes Companies) which promotes scientific information on the use of flexible polyurethane foam in the sectors in which it is used.

Built-in appliances: all the news 2022 at the RoadShow of Whirlpool Italia
Strategic directions, communication plans and product novelties of its four brands KitchenAid, Whirlpool, Hotpoint and Indesit: these are the topics at the center of the usual Roadshow of Whirlpool Italia dedicated to built-in appliances that took place also this year in virtual mode.

Simplicity, efficiency and quality of life

In these two years of pandemic, the home has taken on an increasingly central role in everyone's life, and within this, household appliances have revealed all their importance in making domestic life more efficient.

As far as the built-in appliances market is concerned, Whirlpool Italia's 2022 objectives aim at consolidating its partnerships with kitchen manufacturers and Italian distributors to preside over the market in every segment, creating value from its brand portfolio.

There are three fundamental points to reach these objectives: an increasingly close collaboration with the entire supply chain, coverage of the national territory and presidium at the point of sale.

Sustainability, consumer service and Italianness

As far as communication is concerned, the main messages at Corporate level will focus on some distinctive and strategic elements of the company: sustainability, consumer service and Italianness.

A central theme in the company's choices, sustainability is embodied in systems, products and practices that are increasingly respectful of the environment: great attention is in fact given to the development of high-performance products and services in line with kitchen trends, which require fewer of the Earth's resources, with advantages for both people and the planet.

The company's center of excellence, consumer service constantly guarantees consumer satisfaction, whether it is a product or service. Awarded TOP Customer Service in Italy for 5 consecutive years, Whirlpool's customer service responds from Italy, with over 150 internal staff including contact center, technical quality department, marketing and internal logistics.

As for its Italianness, the company has been present in Italy for thirty years and Italy is at the center of Whirlpool's strategy in EMEA (an acronym for the area of Europe, the Middle East and Africa), as a point of innovation and production.

The new built-in products

Intuitive appliances with useful functions to make life at home simpler, more sustainable and efficient: these are the main features of the new built-in products presented during the Whirlpool Italia Roadshow.

These include the Whirlpool Space 400 Total No Frost built-in combined refrigerator with patented Push To Open technology, featuring an innovative door opening and closing system. Extraordinary dimensions: 400 liters of capacity and 75 cm of width to offer a capacity 45% higher than the standard, allowing an optimization of space for food storage.

In harmony with the Space 400 refrigerator, the Whirlpool Space 75 oven, also 75 cm wide, which stands out for its clean and elegant design thanks to the materials used: brushed steel and glass, which echoes the style of the Whirlpool W Collection hobs.  Also in this case, the appliance offers a larger capacity than the standard, a good 89 liters, with 22% more space than a traditional oven, without sacrificing energy savings with a maximum consumption below 3kW and intuitive functions and smart solutions for cooking with 8 main functions.  

New oven also for the Hotpoint brand with the Hotpoint Active Steam 100, perfect for cooking the most delicate foods with 100% steam or a combination of steam and traditional cooking. With 80 automatic recipes available, it's easy to experiment with new dishes.

LG built-in appliances: new collection combines energy efficiency, functionality and design

Presented at IFA 2023, the range includes InstaView™ ovens, QuadWash™ dishwashers, induction hobs, combi fridges and microwave ovens
Category: built-in ovens for the kitchen
Publication date: 04/09/2023

LG MoodUp refrigerator: color and music in the kitchen

Equipped with innovative doors with LED panels and integrated Bluetooth speaker for music diffusion
Category: Refrigerators and freezers
Publication date: 12/10/2022

BORA X BO flexible oven: a combination of extractor, steamer and conventional oven

The novelty of the company wins the Plus X Award 2022 for innovation, high quality, design and comfort of use
Category: built-in ovens for the kitchen
Publication date: 11/08/2022

The Hotpoint Active Steam 100 oven guarantees the best steam cooking results

Four different levels of steam combined with traditional cooking modes
Category: built-in ovens for the kitchen
Publication date: 08/04/2022
Company: Hotpoint-Ariston

Zefiro air sanitizing system by Barazza: the first integrated in an oven

It is able to improve the quality of life inside the house by eliminating viruses, bacteria and bad smells
Category: built-in ovens for the kitchen
Publication date: 29/12/2021
Company: Barazza s.r.l.

“Linea” built-in appliances collection by Smeg: aesthetics and innovation

Expression of Made in Italy style and technology for kitchens
Category: Built-in appliances
Publication date: 16/08/2018
Company: Smeg S.p.A

Keepheat by Hoover, the first oven also designed to preserve

A cutting edge product equipped with the innovative ExeverTM technology
Category: built-in ovens for the kitchen
Publication date: 28/03/2018

Category: built-in ovens for the kitchen
Publication date: 22/03/2018

Bosch fridge and freezer with VitaFresh technology and Home Connect

Innovative solutions for greater energy efficiency
Category: Refrigerators and freezers
Publication date: 24/01/2018

New NEXT oven of Smalvic

Innovation, design and functionality
Category: built-in ovens for the kitchen
Publication date: 28/02/2017