Hardware for furniture, upholstery, kitchen, coatings and furnishing systems.

Furnishing Idea is the portal dedicated to the furniture and furnishing industry, designed to bring together different professionals such as architects, designers, carpenters, furniture makers and manufacturers active in the furniture market who represent the reference point in terms of innovation and quality of the product offered. On the other hand, the portal aims to provide a valid information service focused on products, projects, events and fairs and everything that revolves around the world of components, semi-finished products and accessories for the furniture industry.


The portal is divided into different sections where you can explore the different products according to different categories, get in touch with manufacturers, download catalogues to keep up with industry trends and watch videos of interviews with the best professionals and manufacturers.


In the articles section you can find all the information about the most innovative product technologies, such as furniture materials, furniture accessories and systems, furniture machinery, furniture hardware, manufactured by manufacturers with a solid experience in the field. In the companies section there is an overview of the manufacturers registered on our portal, divided by product category, where you can contact us for any request. Our portal also has a special catalogues section to allow professionals and operators in the sector to view in a practical way all the catalogues relating to the various products (furniture hardware, upholstery materials, furniture paints, etc.). In addition, to allow easy consultation of the products, our portal has reserved a product section, organized by categories, where you can find out about the technical characteristics, materials and functionality of each product. The video section, on the other hand, presents numerous video interviews given by professionals and manufacturers that report news, insights and informative content on the best technologies in the sector.


In addition, to keep you constantly informed you can also consult our Journal section which contains all the Furnishing Idea magazines dedicated to the furniture and furnishing industry, such as the edition dedicated to Sicam or Interzum, two of the most important trade fairs in the sector. The magazines can be consulted from the portal or easily downloadable in pdf format.


Thanks to the trust placed in us by many manufacturers, our portal is now recognized both nationally and internationally. In fact, there are already many internationally recognized and established companies in the sector, including the AIPEF group (Italian Flexible Expanded Polyurethanes Companies) which promotes scientific information on the use of flexible polyurethane foam in the sectors in which it is used.

Assopiuma at Milan Design Week 2024 with the Flying Softness event

Assopiuma, the association that has been promoting and certifying down and feather products according to the highest quality standards since 1981, is taking part in Milan Design Week again this year with the event Flying Softness, a journey through the nuances of natural down

The art director of Assopiuma, Ilaria Marelli, has in fact conceived an installation path in the three rooms of the prestigious THE POOL gallery in via Santa Maria Fulcorina 20, within the 5VIE circuit.

Assopiuma_Art Director_Ilaria Marelli.webp

A poetic tale in the name of softness, comfort and lightness that starts with the selection and processing of feathers and ends with the finished product: duvet beds, upholstered furniture and garments, which constitute a certified excellence in the panorama of the Italian manufacturing industry. 

The route winds its way through three evocative rooms: the reception room, the immersive experience room and finally the contemplation room.


The reception room 

The first room abstractly visualises the controlled flight of feathers, which is precisely part of the raw material selection process. In the actual production process, the systems in fact select the qualities of feathers and down precisely according to the virtues of upward flight: the lightest and most valuable material flies the highest, selecting, from room to room, the quality and weights of the product.


The immersive experience room 

The second room sees a path of 'flying' duvet beds that create a kind of soft, sinuous labyrinth in which to lose yourself, relaxing on comfortable feather chaises longues. Light on the skin and extremely breathable, the natural down transforms rest into a 'weightless' experience of comfort.

Assopiuma_Flying Softness_Design Ilaria Marelli rendering.webp


The contemplation room 

The third room shows large down canvases that dialogue with down anoraks. A suggestive contrast between warm and cold, between lightness and protection: a meeting that reveals the beauty and harmony of two opposites that attract. 

In this journey through the Assopiuma universe, the public will be won over by the poetry of the materials, the lightness of flight and the sensation of well-being that down can offer.



5VIE - THE POOL gallery 

Palazzo Fagnani Ronzoni 

Via Santa Maria Fulcorina, 20 

15/04/2024 - 21/04/2024 

10.00 - 19.30 

17 April, 10 a.m. - 10 p.m.



FraboAdesivi water- and solvent-based adhesives: continuous innovation with respect for man and nature

Innovative, environmentally friendly technologies in response to the growing demand for sustainable products presented at interzum 2023
Category: Glues and adhesive products for furniture
Publication date: 31/05/2023
Company: Frabo Adesivi spa

Natura® polyurethane foam from Pelma: the right combination of technology and natural elements

A medium/high density, highly resilient and viscoelastic polyurethane foam containing renewable raw materials based on vegetable oils
Category: Flexible polyurethane foam
Publication date: 24/05/2023
Company: Pelma S.p.A.

Poliuretano E’: a new appointment to learn about the qualities of the material

The maintenance of a polyurethane mattress, the theme of the new issue of the editorial series
Category: Flexible polyurethane foam
Publication date: 14/03/2022

Assopiuma: certification of biodegradable feathers/downs

The certification of conformity issued by the specialized analysis laboratory Hohenstein
Category: Feather Padding
Publication date: 10/01/2022

Assopiuma: the new labels feather/down 100% biodegradable

A guarantee for upholstery manufacturers and end consumers that feather is a natural, sustainable, traceable and biodegradable resource.
Category: Feather Padding
Publication date: 22/09/2021

Assopiuma celebrates 40 years of activity: new art director, new communication and new website

The association has been promoting the consumption, knowledge and qualification of down fillings since 1981.
Category: Feather Padding
Publication date: 02/08/2021

Flexible expanded polyurethanes Orsa foam: over 200 different types of products

Products able to achieve the best performances in the field of comfort and wellness
Category: Flexible polyurethane foam
Publication date: 17/07/2020
Company: Orsa Foam

Lectra: two innovative solutions for the furniture industry 4.0

Cutting systems to improve productivity and extend customization
Category: Cutting systems and software for the padding industry
Publication date: 18/07/2019
Company: Lectra Italia

Lectra: an event for a digital future in furniture production

Making unit and small-scale production more agile and profitable
Category: Industry news
Publication date: 20/08/2018
Company: Lectra Italia