Hardware for furniture, upholstery, kitchen, coatings and furnishing systems.

Furnishing Idea is the portal dedicated to the furniture and furnishing industry, designed to bring together different professionals such as architects, designers, carpenters, furniture makers and manufacturers active in the furniture market who represent the reference point in terms of innovation and quality of the product offered. On the other hand, the portal aims to provide a valid information service focused on products, projects, events and fairs and everything that revolves around the world of components, semi-finished products and accessories for the furniture industry.


The portal is divided into different sections where you can explore the different products according to different categories, get in touch with manufacturers, download catalogues to keep up with industry trends and watch videos of interviews with the best professionals and manufacturers.


In the articles section you can find all the information about the most innovative product technologies, such as furniture materials, furniture accessories and systems, furniture machinery, furniture hardware, manufactured by manufacturers with a solid experience in the field. In the companies section there is an overview of the manufacturers registered on our portal, divided by product category, where you can contact us for any request. Our portal also has a special catalogues section to allow professionals and operators in the sector to view in a practical way all the catalogues relating to the various products (furniture hardware, upholstery materials, furniture paints, etc.). In addition, to allow easy consultation of the products, our portal has reserved a product section, organized by categories, where you can find out about the technical characteristics, materials and functionality of each product. The video section, on the other hand, presents numerous video interviews given by professionals and manufacturers that report news, insights and informative content on the best technologies in the sector.


In addition, to keep you constantly informed you can also consult our Journal section which contains all the Furnishing Idea magazines dedicated to the furniture and furnishing industry, such as the edition dedicated to Sicam or Interzum, two of the most important trade fairs in the sector. The magazines can be consulted from the portal or easily downloadable in pdf format.


Thanks to the trust placed in us by many manufacturers, our portal is now recognized both nationally and internationally. In fact, there are already many internationally recognized and established companies in the sector, including the AIPEF group (Italian Flexible Expanded Polyurethanes Companies) which promotes scientific information on the use of flexible polyurethane foam in the sectors in which it is used.

Assopiuma celebrates 40 years of activity: new art director, new communication and new website

Assopiuma, the national association of the industries producing and processing down and feathers for the furnishing, bedding and fashion sectors, is celebrating its first forty years of activity this year with many new features: a new art director, new communication and a new website.
Founded in 1981 to promote the consumption, knowledge and qualification of down fillings, in these forty years Assopiuma has achieved important goals in the dissemination and regulatory and technical fields: to standardise the use of down it has equipped itself with strict Regulations and a Label, used by Associates as a Quality Mark, with the UNITEX regulations, it has made official the glossary of terms and definitions of component materials, with the Presidency and Secretariat of the CEN 222 European Technical Committee, it has finalised the whole body of European laws defining the use of the material and the manufacturing processes currently in force.
Assopiuma's next objective is the adoption of a new labelling system that will certify the material as “100% biodegradable“.


Ilaria Marelli new art director Assopiuma

In order to promote down and feathers more effectively, Assopiuma has decided to focus on more direct and targeted communication, capable of effectively addressing both interior designers and end consumers. It entrusted this task to Ilaria Marelli, a 360° architect and designer, lecturer in “Design Innovation“ at Milan Polytechnic and NABA with specific experience in branding.
“The work was born from a harmony of intentions, linked to my profound passion for sustainable materials and processes,“ explained the new art director of Assopiuma, who intends to create a communication project capable of making the excellence of a manufacturing production, such as that of feathers, one of the strong points of Made in Italy design, immediately perceptible.
Thanks to teamwork, with the support of ADP Comunicazione, Ilaria Marelli is designing a new photo and video campaign, curated by IKB foto.


Assopiuma, a new communication

Aware of the growing importance of web communication in order to speak with immediacy to a wider audience, Assopiuma has chosen to renew and update its image, starting with the new website. The aim of the operation is to recount the values of the supply chain and open a dialogue with users and upholstery companies to create a real community capable of offering stimuli and ideas to interior and product designers.
Among the topics at the centre of the communication is certainly the sustainability of down, a natural and biodegradable material, indicated for all those companies that seek to adopt solutions and components with a low environmental impact.
The new communication also introduces topics related to the comfort of padding, emphasising the characteristics of the down material: light, breathable, hygroscopic, hypoallergenic.

Assopiuma at Milan Design Week 2024 with the Flying Softness event

A poetic tale of softness and comfort, staged at THE POOL Gallery within the 5VIE circuit
Category: Feather Padding
Publication date: 04/04/2024

Assopiuma: the value of tailoring

The associated companies are distinguished by innovative technology and a strong craftsmanship vocation
Category: Feather Padding
Publication date: 19/04/2022

Assopiuma: certification of biodegradable feathers/downs

The certification of conformity issued by the specialized analysis laboratory Hohenstein
Category: Feather Padding
Publication date: 10/01/2022

Assopiuma: the new labels feather/down 100% biodegradable

A guarantee for upholstery manufacturers and end consumers that feather is a natural, sustainable, traceable and biodegradable resource.
Category: Feather Padding
Publication date: 22/09/2021