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Bora is synonymous with innovative solutions in the kitchen environment: all high-standard built-in appliances produced by the company in Raubling, Upper Bavaria, are characterised by their innovative technology and high-end design. This philosophy is also reflected in the company's spectacular new headquarters in Herford, East Westphalia, which is characterised by futuristic architecture by the Austrian architectural firm Lorenzateliers.
The construction of this building, which is extremely complex from a technical point of view, features a load-bearing structure consisting of a ten-metre high steel rhomboid frame with rounded corners, and is raised about three metres above the ground. The building, which is almost one hundred metres long, has a façade composed of glass and steel elements.
Discovering Bora products
The new complex makes the brand world and live product experimentation accessible in various ways to the company's business partners as well as those interested in the building, living and furnishing sectors.
The filigree building envelope covers the display areas of well-known German kitchen manufacturers, the Bora Flagship Store and, on the second floor, cleverly integrated into the open mezzanine, the Mirror Restaurant.
The Bora Flagship Store is equipped with a large demonstration kitchen and a spacious dining area, which allow visitors to try out the company's entire world of built-in appliances as part of specific Live Cooking events.
A building that reflects the Bora philosophy
As in the other Bora locations, the choice of furniture and fixtures was limited to a few natural materials: the high-tech appearance of the exterior architecture thus creates a contrast to the natural materials such as wood, stone and leather in the interior, which intentionally convey an intimate, homely atmosphere.
Oak and natural stone furnishings lend a touch of warmth to the Bora Flagship Store and the restaurant. For the presentation of products, oak storage units at different heights have been cleverly integrated into the mirrored surfaces.
Freestanding cooking islands feature Bora hob extractors on steel and travertine worktops with rough tactile surfaces and a side fracture line. The fronts of the islands are partly covered by LED projection screens, which can be set up with digital content.
For Willi Bruckbauer, founder and CEO of Bora, natural materials and technology go well together: "With the LED surfaces on the sides of the kitchen blocks, we create a connection between aesthetics and state-of-the-art technology at Bora.
Multimedia technology supports the presentation of the products: thanks to a projector and canvas screen integrated in the demonstration kitchen, a small cinema can be set up for up to twenty guests during culinary events.