Hardware for furniture, upholstery, kitchen, coatings and furnishing systems.

News on products, companies, technologies and fairs for the production and marketing of furniture hardware, furniture accessories and semi-finished products for furniture.
The digital platform of Salone del Mobile.Milano is now online

The digital platform of Salone del Mobile.Milano has been online since June 30 and was presented through a talk show moderated by Victoria Cabello, which saw the participation of Claudio Feltrin, president of FederlegnoArredo, Maria Porro, president of Assarredo, and Marco Sabetta, general manager of Salone del Mobile.Milano. Annalisa Rosso, editorial director of the platform, in a conversation with journalist Riccardo Luna, a lover of innovation and an expert in technology, pointed out that no economic sector can now do without digital and illustrated the potential of this new Salone project. The meeting was also attended by architect Stefano Boeri, curator of the “supersalone“, who revealed some more news about the special event scheduled from September 5 to 10 in Milan, Rho Fiera.


Objectives and contents of the platform

The digital platform of Salone del Mobile.Milano has a twofold objective: on the one hand, to amplify its authority, influence and leadership, supporting the trade fair dimension over time from a strategic, commercial and communicative point of view; on the other hand, to create value and become a business driver for exhibiting companies, increasing their visibility, multiplying the ways and times of connection with their target, capitalizing on the services offered. It is therefore proposed to combine the digital dimension with the physical experience of the Fair.
Let's come to the contents of the digital platform of Salone del Mobile.Milano. There will be original editorial content, both b2b and b2c, updated several times a day, divided into thematic sections, with a transversal focus on design, furnishings, art, architecture, science and technology. There will be interviews with the protagonists of these sectors and the most interesting profiles of the national and international cultural scene, collaborations with magazines and the most authoritative names in the field.
Space will also be given to companies that will be able to talk about themselves, in a free and independent way, through texts, images and videos.  The value of the platform lies in its interactivity: companies will have at their disposal breakout rooms, virtual showrooms, digital contact channels that will guarantee an immediate and profitable exchange with the target before, after and during the Fair.
Finally, the platform will have contents linked more specifically to the event and to the services dedicated to the experience at the fair: ticketing and information to be able to organize the visit and plan the appointments for that week, applications to facilitate the meeting between supply and demand of furniture.


A multidimensional tool

The digital platform is therefore intended to be a multidimensional tool that activates strategic collaborations, unites and relates different audiences, and integrates functions at the service of all Salone del Mobile.Milano events.
Claudio Feltrin, President of FederlegnoArredo, satisfied with the digital project of Salone del Mobile.Milano, commented: “From today it is Salone all year round. Thanks to the digital platform, the world's most famous design fair will remain 'open' 365 days. This is the main objective of a formula that has made the combination of physical and digital its strong point, a model capable of setting the standard that allows companies to develop their business, maintaining direct and constant contact with customers“.
Marco Sabetta, General Manager of Salone del Mobile.Milano, confirms that “the new digital platform marks an important step change for Salone del Mobile.Milano and represents a sophisticated digital experience in which the key is the mix between physical and online. A business tool for companies and a virtual collector of beauty, value and quality“.
Annalisa Rosso, editorial director of the platform, points out that this is a choral project, which brings together the many different voices and identities that have always made up an incredible network: companies and their products, trade magazines, insiders from all over the world, design enthusiasts. It is from the meeting of these international realities and from the interactive exchange that ideas and opportunities are born, which, just as happens physically at the fair, make the Salone a unique and unmissable event.

In the picture, an image of the home page of the digital platform of Salone del Mobile.Milano.

'supersalone': a winning bet thanks to innovation, commitment and cohesion

The event sanctions the relaunch of the city, of an entire system and of the country
Category: Fairs
Publication date: 13/09/2021

The Lost Graduation Show: the 'supersalone' initiative dedicated to design schools

The exhibition project curated by Anniina Koivu aims to promote a new generation of designers
Category: Industry news
Publication date: 28/06/2021

“supersalone” is the Special Event 2021 of the Salone del Mobile.Milano

A great showcase for design, planning and innovation: a positive signal for the whole sector and for the country
Category: Fairs
Publication date: 31/05/2021

interzum 2021: Blum, Häfele and Vauth-Sagel announce their digital participation

Companies choose online mode to present their news in times of health emergency
Category: Fairs
Publication date: 08/02/2021
Company: Blum Julius Gmbh

interzum 2021: a hybrid fair with extremely flexible participation options 

The event will take place from 4 to 7 May in Cologne and on the digital platform interzum@home
Category: Fairs
Publication date: 01/02/2021
Company: Interzum - Koelnmesse GmbH

interzum 2021: a hybrid exhibition format for a safe and purposeful fair

The important event dedicated to supplies, components and semi-finished products for the furniture industry is confirmed from 4 to 7 May 2021.
Category: Fairs
Publication date: 06/12/2020
Company: Interzum - Koelnmesse GmbH

imm cologne 2021 a hybrid format with a targeted exhibition section and a digital platform

From 20th to 23rd January 2021 in Cologne, a special edition that radically changes the traditional course of the exhibition.
Category: Fairs
Publication date: 26/10/2020

There is no design without Italian design: the video tribute by international designers and architects

Created by Hantang Culture, the video is a great recognition of the value and uniqueness of Italian design products.
Category: Industry news
Publication date: 23/04/2020

Smart technologies and digital services: SCM provides woodworking companies with remote support

With the innovative
Category: Machines and software for woodworking
Publication date: 06/04/2020
Company: SCM GROUP S.p.A.

Salone del Mobile Milano 2020: in the name of beauty and sustainability

The most important international event dedicated to the furnishing world
Category: Fairs
Publication date: 13/02/2020