Hardware for furniture, upholstery, kitchen, coatings and furnishing systems.

Furnishing Idea is the portal dedicated to the furniture and furnishing industry, designed to bring together different professionals such as architects, designers, carpenters, furniture makers and manufacturers active in the furniture market who represent the reference point in terms of innovation and quality of the product offered. On the other hand, the portal aims to provide a valid information service focused on products, projects, events and fairs and everything that revolves around the world of components, semi-finished products and accessories for the furniture industry.


The portal is divided into different sections where you can explore the different products according to different categories, get in touch with manufacturers, download catalogues to keep up with industry trends and watch videos of interviews with the best professionals and manufacturers.


In the articles section you can find all the information about the most innovative product technologies, such as furniture materials, furniture accessories and systems, furniture machinery, furniture hardware, manufactured by manufacturers with a solid experience in the field. In the companies section there is an overview of the manufacturers registered on our portal, divided by product category, where you can contact us for any request. Our portal also has a special catalogues section to allow professionals and operators in the sector to view in a practical way all the catalogues relating to the various products (furniture hardware, upholstery materials, furniture paints, etc.). In addition, to allow easy consultation of the products, our portal has reserved a product section, organized by categories, where you can find out about the technical characteristics, materials and functionality of each product. The video section, on the other hand, presents numerous video interviews given by professionals and manufacturers that report news, insights and informative content on the best technologies in the sector.


In addition, to keep you constantly informed you can also consult our Journal section which contains all the Furnishing Idea magazines dedicated to the furniture and furnishing industry, such as the edition dedicated to Sicam or Interzum, two of the most important trade fairs in the sector. The magazines can be consulted from the portal or easily downloadable in pdf format.


Thanks to the trust placed in us by many manufacturers, our portal is now recognized both nationally and internationally. In fact, there are already many internationally recognized and established companies in the sector, including the AIPEF group (Italian Flexible Expanded Polyurethanes Companies) which promotes scientific information on the use of flexible polyurethane foam in the sectors in which it is used.

Superdesign Show: 'Thinking different' is the theme of the 2024 edition

Superdesign Show, Superstudio's iconic event that has given rise to the Tortona Design District phenomenon since 2000, will once again be an important meeting point for designers, companies and enthusiasts, ready to explore the latest trends and future visions of design

After the press conference presenting the Salone del Mobile.Milano, the Fuorisalone and the Brera Design District, it was now Superstudio's turn to present, on 6 March, the 2024 edition of the Superdesign Show which, from 15 to 21 April, will see the participation of 11 nations, the involvement of 3 continents, the participation of over 80 companies and the presentation of almost 40 cutting-edge projects.


Thinking Differently 

The theme chosen for this year's edition is 'Thinking different - everything, everywhere, everyone', a clear invitation to stage the best of international design in the spaces of Superstudio Più. Revisited traditions, virtual worlds, humanised technologies, respect for nature, regenerated materials, inclusive choices, ethics and aesthetics intertwine in the overall scenario.

Com Superstudio.webp

Thinking differently is necessary to give the right answers to the young people of Generation Z, to nature that demands more respect, to technology that, by simplifying our lives, redefines the way we interact with the world.

Barbara Mazzali, Councillor for Tourism, Fashion and Territorial Marketing of the Lombardy Region, explains: "Thinking Differently, having an innovative vision, breathing air of novelty, this is the challenge that the Superdesign Show at Superstudio sets itself again this year.

Also in line with the theme, Giulio Cappellini, art director of the event, chose an unusual colour for the walls of the Superdesign Show, an unusual bright green that speaks of nature, peace, serenity and brings joy. Against this backdrop are the key words written on the walls of the event that accompany the visitor on a journey of discovery of bold ideas. Superdesign Show, however, does not only emphasise words, but also the stimulating question "Why Not?" emphasised and amplified in the exhibition by graphic artist Daniele Cima.

immagine WHY NOT ok.webp


Technology as an amplifier of inventive capacity 

Gisella Borioli, creator of the Superdesign Show project, states that "The complexity of contemporary life is reflected in collective choices, between homologation and diversity. This year we explored the second path, inviting designers, artists, companies to 'Thinking different' in many aspects. An invitation that was taken up and embraced by almost all the participants, in their intentions, in the presentations, in the products themselves, in the drive towards the use of the latest technologies". 

It is precisely technology that is seen as an amplifier of one's own inventive capacity: in the three Virtual Points created by the Superstudio Digital division, visitors will be able to enjoy a diffuse experience in a digital universe where holograms, metaverse, avatars, artificial intelligence and immersive experiences become the absolute protagonists.


A kaleidoscope of bold proposals 

Numerous projects at the Superdesign Show also address the theme of sustainability, starting with the choice of furniture by The Good Plastic Company for the infopoint and the installation they created with StudioXAG, a company that teaches how even plastic can be reborn and become a protagonist in furniture. 

Natural materials in the installation by PNA-Pietra Naturale Autentica and in the black lava stone tableware proposed by Lapilli with FoodDesignStories. Not only natural elements, but also man-made with complete respect for the environment, as in the Materially collective, which focuses on the study and transformation of materials that mark the path to the future with the presence of projects by numerous companies.

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The installation of PNA -Pietra Naturale Autentica 

"Quality and internationality have always characterised the installations of Superdesign Show," says Giulio Cappellini, "no matter if they are proposed by big brands with acclaimed designers or by small realities with designers who are still little known: the research always continues with an eye on the most interesting geographical areas for contemporary design. Superdesign Show is a kaleidoscope of bold, thought-out and topical proposals that are good for the mind and the heart, and an agora where different thoughts are compared".


Elcam: innovators of technology and professionals of comfort

The website has been revamped in both graphics and content, highlighting a company in continuous evolution in the padding sector
Category: Padding materials , Transformers for padding materials
Publication date: 10/01/2024
Company: Elcam Srl

Ostermann Moss Surfaces: Nature in the Spotlight

Easy to work with, the natural material is available in three different shades of green and is fixed on a flexible board
Category: Panels, veneers and semi-finished products
Publication date: 04/12/2023
Company: Ostermann Italia Srl

Marmomac 2023: natural stone focuses on design, furniture, luxury and contract

In Verona from 26 to 29 September, an appointment to find inspiration and applications for the use of natural stone
Category: Fairs
Publication date: 06/09/2023

Sustainability for Hettich is "acting today thinking about tomorrow"

Greater energy efficiency, resource saving, investments in sustainable technologies: these are some of the company's objectives for an increasingly green future
Category: Economy, News and Fairs
Publication date: 03/04/2023
Company: Hettich Italia

Polyurethane raw materials: Aipef and Europur's analysis of the current market situation

The increase in the prices of raw materials and energy costs worries the sector
Category: Flexible polyurethane foam, Economy and marketing
Publication date: 06/05/2022
Company: Aipef

Poliuretano E’: a new appointment to learn about the qualities of the material

The maintenance of a polyurethane mattress, the theme of the new issue of the editorial series
Category: Flexible polyurethane foam
Publication date: 14/03/2022