On June 3rd at the ADI Design Museum in Milan the exhibition 'ADI Design Index 2020' was inaugurated, the review of the best Italian design products, long postponed due to the Covid-19 emergency. The inauguration was attended by Lara Magoni, Councillor for Tourism, Territorial Marketing, Fashion of Lombardy Region, and Renato Galliano, Director of Urban Economy and Labour of the City of Milan. For ADI were present the president Luciano Galimberti and the vice-president Antonella Andriani, with Francesco Zurlo, Final Selection Committee of the Permanent Observatory of Design ADI.
“The new home of international design - said Lara Magoni - becomes the showcase of creativity. The exhibition 'ADI Design Index 2020' represents a driver of Lombardy's attractiveness, able to combine the excellence of our territories with the genius of Italian designers. Despite a very difficult period, design has never stopped thanks to the ideas, creativity and inventiveness of many women and men who have allowed our companies to continue to work and keep up the prestige of Made in Italy in the world“.

A selection particularly attentive to quality

The exhibition presents a significant part of the products selected by the Permanent Observatory of Design ADI, which were 207 out of 521 applications, to which must be added 32 projects of the students of design universities of the Targa Giovani section, selected from 283 applications.
A selection, as always, particularly attentive to quality, among the key words of the Design Memorandum 2.0, the manifesto of the project promoted by ADI in 2013. These include intelligence, competence, rigor, but also the aspiration to the common good and beauty. The goal has always been, even more so today, sustainable and responsible development.
Alongside the 46 products dedicated to the home (furnishings and lighting), there are 21 social design initiatives, a category recently introduced in the Index. Also particularly numerous are products for mobility and work (18 in each category), innovative materials (17), communication (17) and service design (16). The presence of research is also significant, proving the continuity of designers' and companies' commitment to innovation: 12 theoretical essays and editorial initiatives, and 11 applied researches for companies.
“It is necessary to indicate with great clarity the high points of quality, but also the yardstick by which this quality is measured,“ emphasizes Luciano Galimberti, president of ADI. “In sports disciplines, the quality of athletes is concretely measured in heights and lengths surpassed, speed achieved, endurance.... But measuring the quality of design requires a more global attention, a sensitivity to neighboring or peripheral factors that, in the medium and long term, can affect daily reality with dramatic consequences.“
ADI Design Index 2020 has the patronage of the Ministry of Foreign Affairs and International Cooperation and the Lazio Region, Lombardy Region, Metropolitan City of Milan, City of Milan, FederlegnoArredo, Confindustria Lombardia. The exhibition will remain open in the spaces of the ADI Design Museum in Milan until June 20, then it will move to Rome from June 28 to July 2 at the Casa dell'Architettura - Acquario Romano, Piazza Manfredo Fanti 47.