Hardware for furniture, upholstery, kitchen, coatings and furnishing systems.

Furnishing Idea is the portal dedicated to the furniture and furnishing industry, designed to bring together different professionals such as architects, designers, carpenters, furniture makers and manufacturers active in the furniture market who represent the reference point in terms of innovation and quality of the product offered. On the other hand, the portal aims to provide a valid information service focused on products, projects, events and fairs and everything that revolves around the world of components, semi-finished products and accessories for the furniture industry.


The portal is divided into different sections where you can explore the different products according to different categories, get in touch with manufacturers, download catalogues to keep up with industry trends and watch videos of interviews with the best professionals and manufacturers.


In the articles section you can find all the information about the most innovative product technologies, such as furniture materials, furniture accessories and systems, furniture machinery, furniture hardware, manufactured by manufacturers with a solid experience in the field. In the companies section there is an overview of the manufacturers registered on our portal, divided by product category, where you can contact us for any request. Our portal also has a special catalogues section to allow professionals and operators in the sector to view in a practical way all the catalogues relating to the various products (furniture hardware, upholstery materials, furniture paints, etc.). In addition, to allow easy consultation of the products, our portal has reserved a product section, organized by categories, where you can find out about the technical characteristics, materials and functionality of each product. The video section, on the other hand, presents numerous video interviews given by professionals and manufacturers that report news, insights and informative content on the best technologies in the sector.


In addition, to keep you constantly informed you can also consult our Journal section which contains all the Furnishing Idea magazines dedicated to the furniture and furnishing industry, such as the edition dedicated to Sicam or Interzum, two of the most important trade fairs in the sector. The magazines can be consulted from the portal or easily downloadable in pdf format.


Thanks to the trust placed in us by many manufacturers, our portal is now recognized both nationally and internationally. In fact, there are already many internationally recognized and established companies in the sector, including the AIPEF group (Italian Flexible Expanded Polyurethanes Companies) which promotes scientific information on the use of flexible polyurethane foam in the sectors in which it is used.

Poliuretano-è: the sustainable and technological innovations of flexible polyurethane foam on show at Superstudio Più

Superstudio Più in via Tortona 27 hosts Poliuretano-è from 15 to 21 April, a project in partnership with Materially Now, which sees the first "circular exhibition". No less than 400 square metres of exhibition space are in fact made entirely of flexible polyurethane foam that will be recycled after Milan Design Week 2024, thus giving the material a second life. 

Materially, which for more than two decades has been the point of reference in Italy for the research of innovative materials, has decided to focus on this material, polyurethane foam, for its collective exhibition in full compliance with the concept of circular economy.

Materially Now.webp

A rich calendar of meetings 

The project not only includes an exhibition of innovative products, but also a networking hub with the aim of presenting, narrating, deepening and conveying the uniqueness of the materials of the participating companies. For this reason, 40 seats, also made of natural polyurethane foam, have been placed in the central space to comfortably follow the rich calendar of meetings or, more simply, to rest from the exertions of the Fuorisalone. The seats have different colours and each one corresponds to a different bearing capacity and density in order to create a sensorial path for each visitor to experience the various sensations of comfort.


Polyurethane-is: promoting the material's potential 

There are numerous types of flexible polyurethane foam: each of the manufacturing companies participating in the Poliuretano-è project has more than 100 products in its catalogue with different characteristics that not everyone knows about, polyurethanes with different performances that can be appropriately used for seats, backrests, mattresses and pillows, but also for special applications. 

Poliuretano-è, the project promoted by the main Italian companies producing flexible polyurethane foam (Cires, Nir, Olmo, Orsa foam, Pelma, Sip), aims precisely at promoting the potential of this material. The project is also supported by companies supplying raw materials and additives for production: Covestro, Evonik, BorsodChem Wanhua, Dow, Hutsmann, Shell.


Expanded polyurethane: the latest technological and sustainable innovations 

Poliuretano-è presents at the exhibition all the latest technological and sustainable novelties in the world of flexible polyurethane foam: materials derived from polyols recycled from exhausted oils or plastic bottles, thermosensitive polyurethanes, water-resistant or with high water retention to allow plants to grow on roofs and façades. 

At the end of Milan Design Week 2024, all the seats will be donated to the Kayros community in Vimodrone, run by Don Claudio Burgio, chaplain of the Beccaria juvenile prison in Milan, which deals with juvenile social reintegration. The rest of the material will not go to landfill, but will be given a new lease of life after a mechanical grinding treatment, at the same companies that produce it. Then mixed with appropriate binders it will give rise to new semi-finished products such as underlay carpeting, soundproofing panels, industrial packaging, and insulating panels, thus extending the material's life cycle.

"The quality of Italian polyurethane is recognised at a European level," emphasises Marco Pelucchi, President of Aipef (Aziende Italiane Poliuretano Espanso Flessibile - Italian Companies for Flexible Polyurethane Expansion). "We can safely speak of 'made in Italy' that is rooted not only in the technological production capacity of our companies, but above all in the ability to generate innovative products. We have fully embraced Materially's request to set up an exhibition with the material produced by our members, which will then be recycled or recovered to be returned to circulation as new products because it is a virtuous example and will have to be increasingly taken into account in the future".


Olmo's innovative products 

Let's take a detailed look at the innovative flexible polyurethane foam products on display. 

Olmo presents Visco Pet, a viscoelastic polyurethane made with a minimum percentage of 13% renewable raw materials. The use of a 5 cm sheet of Visco Pet in a double mattress allows the equivalent of 85 plastic bottles to be recovered from the environment. 

AIR VE 45 PET is the first viscoelastic cross-linked polyurethane foam made from polyols obtained from recycled PET with high breathability and drainage characteristics, ideal for outdoor furniture and yachting. 

VIRIdiVITA is the only system that utilises the natural rainwater cycle by retaining it within a flexible, water-retention polyurethane foam and gradually releasing it into the environment, making it available to plant roots, enabling the creation of green roofs and walls.

Viridivitalight di Olmo.webp


Orsa foam's innovative products 

Orsa foam presents I-fo@m Th 45 BrVe, a viscoelastic polyurethane with microencapsulated PCMs that remove excess heat and an open cell structure that guarantees high air permeability and breathability of the material. 

RisOrsa 42 VP is a pneumatic visco-elastic polyurethane with reduced environmental impact made using high percentages of natural polyols that replace part of the raw materials of fossil origin, while maintaining the fundamental characteristics of quality and comfort. Ideal for pillows.

Logo RisOrsa.webp

Finally, Breeze 50 HR, a polyurethane with an open cellular conformation that guarantees the free passage of air and the rapid dispersion of moisture and heat, giving the greatest feeling of well-being and the most complete rest.


Pelma's innovative products 

Pelma offers Natura®, a medium/high density polyurethane, in conventional, high resilience (HR) and viscoelastic variants, containing renewable raw materials based on vegetable oils.

Logo Natura Pelma.webp

Thermofresh® is a family of flexible polyurethane foams that brings thermal and hygienic benefits to the finished product. Thermofresh® has the capacity to absorb heat through the fusion of the PCM (Phase Change Materials) microcapsules contained inside, while the special Ultrafresh treatment based on silver ions confers anti-mould and anti-bacterial properties. 

The latest innovative product is Bio Circular with ISCC PLUS certified polyols derived from end-of-life vegetable sources. Bio Circular polyurethanes have the same physical-mechanical characteristics as conventional products, while allowing for a strong reduction in carbon footprint.



Request information

This site is protected by reCAPTCHA and the Google. Privacy Policy and Terms of Service apply.


via San Vittore, 36, Milano, Milano, Italia

Matrex Natura: an immersive journey to discover the raw elements of matter

The Buoninfante Group showcased its vision of comfort and quality rest at the Fuorisalone with the X-BIO mattress line
Category: Economy, News and Fairs
Publication date: 30/04/2024

ORSA foam: continuous innovation to remain a benchmark in the market

The company's efforts will focus on the development of complete foam ranges using recycled raw materials
Category: Padding materials , Companies: strategies and future
Publication date: 21/02/2024
Company: Orsa Foam

Vefer: environmentally friendly research and innovation

Increasingly high-performance, comfortable and sustainable polyurethanes guaranteed by top certifications
Category: Padding materials , Companies: strategies and future
Publication date: 02/02/2024
Company: Vefer SpA

Sensorial Surface Design: the new Master of the Politecnico di Milano on the perceptive and technical aspects of surfaces

The objective is the training of professionals able to manage the theoretical, technical and practical aspects related to color, materials and surface finishes
Category: Economy, News and Fairs
Publication date: 31/05/2022

POLI.design and Italy China Foundation: strategic agreement for the promotion of the culture of Italian design in China

The collaboration includes the creation of educational programs, training initiatives aimed at students and companies, and cultural events
Category: Industry news
Publication date: 04/05/2022

FederlegnoArredo preliminary results: the wood-furniture supply chain closes 2021 at + 14.1% on 2019

Expensive raw materials, energy and the Russian crisis jeopardize the recovery
Category: Economy and marketing
Publication date: 02/03/2022

Poliuretano è: waste takes on a new life at the WastEnders exhibition

At SuperStudio Più, in collaboration with Materially, many products made from recycled polyurethane are on show
Category: Flexible polyurethane foam
Publication date: 06/09/2021

Poliuretano-è News: a newsletter to promote flexible polyurethane foam is born

Constantly updated information to give maximum visibility to the evolution of this material
Category: Flexible polyurethane foam
Publication date: 10/02/2021

Flexible expanded polyurethanes Orsa foam: over 200 different types of products

Products able to achieve the best performances in the field of comfort and wellness
Category: Flexible polyurethane foam
Publication date: 17/07/2020
Company: Orsa Foam

Expanded polyurethane: Europur & Euro-Moulders 2019 annual conference in Lisbon

Circular economy and recycling are among the topics covered
Category: Flexible polyurethane foam
Publication date: 20/09/2019