Hardware for furniture, upholstery, kitchen, coatings and furnishing systems.

Furnishing Idea is the portal dedicated to the furniture and furnishing industry, designed to bring together different professionals such as architects, designers, carpenters, furniture makers and manufacturers active in the furniture market who represent the reference point in terms of innovation and quality of the product offered. On the other hand, the portal aims to provide a valid information service focused on products, projects, events and fairs and everything that revolves around the world of components, semi-finished products and accessories for the furniture industry.


The portal is divided into different sections where you can explore the different products according to different categories, get in touch with manufacturers, download catalogues to keep up with industry trends and watch videos of interviews with the best professionals and manufacturers.


In the articles section you can find all the information about the most innovative product technologies, such as furniture materials, furniture accessories and systems, furniture machinery, furniture hardware, manufactured by manufacturers with a solid experience in the field. In the companies section there is an overview of the manufacturers registered on our portal, divided by product category, where you can contact us for any request. Our portal also has a special catalogues section to allow professionals and operators in the sector to view in a practical way all the catalogues relating to the various products (furniture hardware, upholstery materials, furniture paints, etc.). In addition, to allow easy consultation of the products, our portal has reserved a product section, organized by categories, where you can find out about the technical characteristics, materials and functionality of each product. The video section, on the other hand, presents numerous video interviews given by professionals and manufacturers that report news, insights and informative content on the best technologies in the sector.


In addition, to keep you constantly informed you can also consult our Journal section which contains all the Furnishing Idea magazines dedicated to the furniture and furnishing industry, such as the edition dedicated to Sicam or Interzum, two of the most important trade fairs in the sector. The magazines can be consulted from the portal or easily downloadable in pdf format.


Thanks to the trust placed in us by many manufacturers, our portal is now recognized both nationally and internationally. In fact, there are already many internationally recognized and established companies in the sector, including the AIPEF group (Italian Flexible Expanded Polyurethanes Companies) which promotes scientific information on the use of flexible polyurethane foam in the sectors in which it is used.

Poliuretano è: waste takes on a new life at the WastEnders exhibition

As part of Milano Design Week 2021, Poliuretano è, the communication project created with the aim of promoting the many qualities of flexible polyurethane foam in the home and furnishing sector, is showcasing many products made with recycled polyurethane: soundproof panels, shoes, car components. Organised in collaboration with Materially, the “WastEnders“ exhibition runs until 10 September in the heart of Milan's Fuori Salone, in the spaces of SuperStudio Più, in via Tortona 27.


At the “WastEnders“ exhibition examples of circular economy 

The “WastEnders“ exhibition aims to show examples of circular economy, to make people understand how waste can take on a new life, through the recycling of raw materials or processing waste. 

In the exhibition space, set up by Poliuretano è, concrete examples are on display to show how the industry has developed technologies and processes to enhance this material when it is at the end of its life, through recovery and recycling. In particular, Eco Foam by Re-Mat, a new material derived from polyurethane waste, such as furniture, footwear, parts of seats and processing scraps, which, after a sanitisation process, are re-agglomerated to generate a new material for making a mattress with the same performance and resilience characteristics as a “traditional“ one. An environmentally friendly mattress at a more advantageous cost.

Diadora, on the other hand, is presenting a model of work shoes with internal padding made from recycled polyurethane recovered from processing waste. Cir Ambiente exhibits soundproofing panels for acoustic insulation and Orsa Automotive covers for the car world made from regenerated polyurethane.


An environmentally sustainable choice

All these examples can be seen at the Poliuretano è stand: they revolve around a transparent cylinder filled with the off-cuts of flexible polyurethane foam. An eco-sustainable choice that aims more and more at a circular economy model for the future of this material that in many ways is still irreplaceable.

There are two methods for giving new life to polyurethane: the mechanical one, through which various materials can be obtained that are suitable for the creation of panels of varying thickness and density, which can be used in various fields from automotive to construction, from sport to furnishings. The second recycling method is the chemical one, which aims to break down the chemical bonds between the molecules to obtain the monomers of the raw material.

The Poliuretano project is supported by the best Italian manufacturers (Cires, Nir, Olmo, Orsa foam, Pelma, Sip) and by the main international companies of raw materials and additives (Covestro, Evonik, BorsodChem Wanhua, Dow, Hutsmann, Repi, Shell).

Urban Matter (s) the exhibition-event curated by Materially at Milan Design Week 2022

A concept focused on the culture of sustainability applied to the various business activities and to everyday life
Category: Economy, News and Fairs
Publication date: 24/05/2022

Materials and Sustainability: the role of materials in the ecological transition

Online training course organized by Materially and intended for professionals interested in the topic of sustainability and circular economy
Category: Industry news
Publication date: 21/01/2022

Expanded polyurethane: unusual creative and functional solutions proposed by Finemateria

At Edit Napoli 2021 two new projects are presented that show the strength of the material-experimental process
Category: Flexible polyurethane foam
Publication date: 22/11/2021

Materially presents Materials Village at Milano Design Week 2021

Innovative materials, technologies, production processes and sustainability for everyday life
Category: Industry news
Publication date: 20/08/2021

Poliuretano-è News: a newsletter to promote flexible polyurethane foam is born

Constantly updated information to give maximum visibility to the evolution of this material
Category: Flexible polyurethane foam
Publication date: 10/02/2021

Flexible expanded polyurethanes Orsa foam: over 200 different types of products

Products able to achieve the best performances in the field of comfort and wellness
Category: Flexible polyurethane foam
Publication date: 17/07/2020
Company: Orsa Foam

Expanded polyurethane: Europur & Euro-Moulders 2019 annual conference in Lisbon

Circular economy and recycling are among the topics covered
Category: Flexible polyurethane foam
Publication date: 20/09/2019

Materials Village 2018: technologies dedicated to colour and sustainability

Two large installations designed by Studio Marco Piva and Yona Friedman
Category: Industry news
Publication date: 05/04/2018

Category: Trade associations
Publication date: 30/11/2017


Double appointment at the Salone del Mobile in Milan and at the Triennale
Category: Flexible polyurethane foam
Publication date: 13/05/2014
Company: Aipef, Orsa Foam, Pelma S.p.A., Olmo Giuseppe S.p.A.