Hardware for furniture, upholstery, kitchen, coatings and furnishing systems.

Furnishing Idea is the portal dedicated to the furniture and furnishing industry, designed to bring together different professionals such as architects, designers, carpenters, furniture makers and manufacturers active in the furniture market who represent the reference point in terms of innovation and quality of the product offered. On the other hand, the portal aims to provide a valid information service focused on products, projects, events and fairs and everything that revolves around the world of components, semi-finished products and accessories for the furniture industry.


The portal is divided into different sections where you can explore the different products according to different categories, get in touch with manufacturers, download catalogues to keep up with industry trends and watch videos of interviews with the best professionals and manufacturers.


In the articles section you can find all the information about the most innovative product technologies, such as furniture materials, furniture accessories and systems, furniture machinery, furniture hardware, manufactured by manufacturers with a solid experience in the field. In the companies section there is an overview of the manufacturers registered on our portal, divided by product category, where you can contact us for any request. Our portal also has a special catalogues section to allow professionals and operators in the sector to view in a practical way all the catalogues relating to the various products (furniture hardware, upholstery materials, furniture paints, etc.). In addition, to allow easy consultation of the products, our portal has reserved a product section, organized by categories, where you can find out about the technical characteristics, materials and functionality of each product. The video section, on the other hand, presents numerous video interviews given by professionals and manufacturers that report news, insights and informative content on the best technologies in the sector.


In addition, to keep you constantly informed you can also consult our Journal section which contains all the Furnishing Idea magazines dedicated to the furniture and furnishing industry, such as the edition dedicated to Sicam or Interzum, two of the most important trade fairs in the sector. The magazines can be consulted from the portal or easily downloadable in pdf format.


Thanks to the trust placed in us by many manufacturers, our portal is now recognized both nationally and internationally. In fact, there are already many internationally recognized and established companies in the sector, including the AIPEF group (Italian Flexible Expanded Polyurethanes Companies) which promotes scientific information on the use of flexible polyurethane foam in the sectors in which it is used.

Poliuretano-è News: a newsletter to promote flexible polyurethane foam is born

Poliuretano-é is continuing the information path it has been following in recent years to promote the quality of flexible polyurethane foam with the creation of Poliuretano-è News, a free periodical newsletter, rich in multimedia content.
In this lockdown period, the Poliuretano-é communication project, supported by Italy's leading companies in the production of flexible polyurethane foam and by the main international industries of raw materials, additives and components, has adopted a new way of providing information through the creation of newsletters sent periodically to a selected mailing list of over 1000 industrial designers, producers and journalists.
Marco Pelucchi, head of the Poliuretano-è project, says: “In a difficult historical period like the one we are experiencing, we have focused on technology to keep our communication project alive. Our mission is to give maximum visibility to the evolution of this material by looking at production processes and innovative uses, focusing on new solutions that combine high performance with eco-sustainability.


Polyurethane-è performing

Under the umbrella of “Polyurethane-è performing“ there are various newsletter contents that provide interesting information on the many approaches that the flexible polyurethane foam industry is developing to meet the growing need to adopt processes that are compatible with environmental balances. The contents of this new series of publications have also been realised thanks to the collaboration of Politecnico di Milano, PoliMi and the Italian Design Institute.
The communication of “Poliuretano-è performante“ is completed by a series of video-interviews with companies, designers or entrepreneurs who have been able to interpret the potential of flexible polyurethane foam by creating innovative objects on a functional and aesthetic level, industrial objects of large numbers as well as limited editions.


An e-book on the concept of eco-sustainability in flexible polyurethane foam

With the first newsletter it is possible to download free of charge the first 80-page e-book that scientifically tackles the concept of eco-sustainability in the field of flexible polyurethane foam, which includes a very wide and varied range of actions: from chemical recycling to post-consumer treatments on a mechanical basis, from energy recovery through combustion to the organisation of integrated processes that manage the passage of the product at the end of its life, from delivery centres to areas where materials are separated and reprocessed.


Poliuretano-è: a communication project

Poliuretano-è“ is a communication project that was created, without any commercial purpose, with the aim of promoting the multiple qualities of flexible polyurethane foam in the home and furnishing sector. The project is supported by the best Italian manufacturers and leading international raw materials and additives companies.
Manufacturers of flexible polyurethane foam: Cires, Nir, Olmo, Orsa foam, Pelma, Sip.  
Partners: Covestro, Evonik, BorsodChem Wanhua, Dow, Hutsmann, Repi, Shell.

To subscribe and receive the free newsletter: www.poliuretano-e.it/newsletter

Poliuretano-è: the sustainable and technological innovations of flexible polyurethane foam on show at Superstudio Più

A project in partnership with Materially Now: the first "circular exhibition" to give polyurethane foam a second life
Category: Flexible polyurethane foam
Publication date: 12/04/2024
Company: Aipef

Urban Matter (s) the exhibition-event curated by Materially at Milan Design Week 2022

A concept focused on the culture of sustainability applied to the various business activities and to everyday life
Category: Economy, News and Fairs
Publication date: 24/05/2022

Flexible polyurethane foam: industrial waste becomes useful and valuable

The Window Display - Foamy Fantasy installation drew attention to the potential of industrial waste.
Category: Flexible polyurethane foam
Publication date: 01/10/2021
Company: Pelma S.p.A.

Poliuretano è: waste takes on a new life at the WastEnders exhibition

At SuperStudio Più, in collaboration with Materially, many products made from recycled polyurethane are on show
Category: Flexible polyurethane foam
Publication date: 06/09/2021

Flexible expanded polyurethanes Orsa foam: high quality for maximum comfort

Creativity and innovation guarantee the production of technologically advanced and environmentally friendly products
Category: Flexible polyurethane foam
Publication date: 30/10/2020
Company: Orsa Foam

Flexible expanded polyurethanes Orsa foam: over 200 different types of products

Products able to achieve the best performances in the field of comfort and wellness
Category: Flexible polyurethane foam
Publication date: 17/07/2020
Company: Orsa Foam

Expanded polyurethane: Europur & Euro-Moulders 2019 annual conference in Lisbon

Circular economy and recycling are among the topics covered
Category: Flexible polyurethane foam
Publication date: 20/09/2019