Hardware for furniture, upholstery, kitchen, coatings and furnishing systems.

Furnishing Idea is the portal dedicated to the furniture and furnishing industry, designed to bring together different professionals such as architects, designers, carpenters, furniture makers and manufacturers active in the furniture market who represent the reference point in terms of innovation and quality of the product offered. On the other hand, the portal aims to provide a valid information service focused on products, projects, events and fairs and everything that revolves around the world of components, semi-finished products and accessories for the furniture industry.


The portal is divided into different sections where you can explore the different products according to different categories, get in touch with manufacturers, download catalogues to keep up with industry trends and watch videos of interviews with the best professionals and manufacturers.


In the articles section you can find all the information about the most innovative product technologies, such as furniture materials, furniture accessories and systems, furniture machinery, furniture hardware, manufactured by manufacturers with a solid experience in the field. In the companies section there is an overview of the manufacturers registered on our portal, divided by product category, where you can contact us for any request. Our portal also has a special catalogues section to allow professionals and operators in the sector to view in a practical way all the catalogues relating to the various products (furniture hardware, upholstery materials, furniture paints, etc.). In addition, to allow easy consultation of the products, our portal has reserved a product section, organized by categories, where you can find out about the technical characteristics, materials and functionality of each product. The video section, on the other hand, presents numerous video interviews given by professionals and manufacturers that report news, insights and informative content on the best technologies in the sector.


In addition, to keep you constantly informed you can also consult our Journal section which contains all the Furnishing Idea magazines dedicated to the furniture and furnishing industry, such as the edition dedicated to Sicam or Interzum, two of the most important trade fairs in the sector. The magazines can be consulted from the portal or easily downloadable in pdf format.


Thanks to the trust placed in us by many manufacturers, our portal is now recognized both nationally and internationally. In fact, there are already many internationally recognized and established companies in the sector, including the AIPEF group (Italian Flexible Expanded Polyurethanes Companies) which promotes scientific information on the use of flexible polyurethane foam in the sectors in which it is used.

Urban Matter (s) the exhibition-event curated by Materially at Milan Design Week 2022
"Urban Matter (s) - Matter that reduces for a light city" is the concept as well as the title of the collective exhibition, curated by Materially, also present this year from 6 to 12 June 2022 at Superstudio Più in Via Tortona 27 a Milan on the occasion of the Milan Design Week.

The exhibition-event focuses on the underlying themes of Materially's mission: the implementation of a circular economy through materials and the growth of a culture of sustainability applied to all business activities.

New material scenarios, innovative processes and solutions

Through Urban Matter (s), Materially deepens the reflection on the major issues relating to the climate crisis, air quality and the overproduction of waste, offering designers and citizens new material scenarios, processes and innovative solutions applied or applicable to the daily dimension and urban.

In fact, the exhibition will showcase materials and production processes proposed by a selected group of companies, including Circularity, Conceria Nuvolari, Covestro, FENIX, Geocycle Italia, Haiki+, Holcim Italia, Marcegaglia Digital Print, MM, Organoid, Poliuretano è, SAATIstyle, Saxa Gres, ST Powder Coatings, YKK, Zero Motorcycles, Arrosia, Bioforcetech, Coffeefrom, Gees Recycling, Mixcycling, NaturLoop, Nazena, Rice House, Verabuccia.


Four thematic areas and three talks

The idea behind the concept is to imagine a light city, in which quality is measured by subtracting negative elements, thanks to materials capable of responding to the needs of the contemporary.
There are four thematic areas around which Materially and its partner companies tell virtuous stories, design and production actions that point the way towards a more human and community-friendly future:

Carbon Revolution - Reduce, contain, demolish
Breathing Quality - Protect, filter, purify
Resourceful Waste - Limit, rethink, transform
City Skin - Change, update, cover, refine

The themes of the exhibition will also be explored through meetings and dialogues. In fact, three on-site and online talks are planned, which will see the participation of experts, designers, companies and administrators engaged in the search for solutions relating to the proposed matters. The talks will be held in the exhibition spaces, according to the following calendar:

Monday 6 June, 17: 00-18: 00
Resourceful Waste - Limit waste and convert it into projects

Wednesday 8 June, 17: 00-18: 00
Carbon Revolution - Reduce emissions and reinvent processes

Friday 10 June, 17: 00-18: 00
City Skin - Lighten the look and promote performance


A project consistent with the issues addressed

The theme of circularity and the point of view of reduction as a virtuous action is also expressed in the use (and post-use) of all elements of the layout of the exhibition, starting with the choice of materials used for the installation. All the space dedicated to the exhibition, for example, will be delimited by a particular fabric, the Breath, designed by the Italian startup Anemotech, which incorporates a technology capable of absorbing, blocking and breaking down the polluting molecules present in the atmosphere. The recycling and reuse of all the objects, furnishings and materials on display is also envisaged, guaranteeing them a second life and avoiding their disposal in landfills.

Poliuretano è: waste takes on a new life at the WastEnders exhibition

At SuperStudio Più, in collaboration with Materially, many products made from recycled polyurethane are on show
Category: Flexible polyurethane foam
Publication date: 06/09/2021

Materially presents Materials Village at Milano Design Week 2021

Innovative materials, technologies, production processes and sustainability for everyday life
Category: Industry news
Publication date: 20/08/2021

Poliuretano-è News: a newsletter to promote flexible polyurethane foam is born

Constantly updated information to give maximum visibility to the evolution of this material
Category: Flexible polyurethane foam
Publication date: 10/02/2021

interzum 2019: innovative surfaces, sustainable materials and new technologies

Trends and novelties for tomorrow's spaces on show
Category: Fairs
Publication date: 15/05/2019
Company: Interzum - Koelnmesse GmbH

At interzum 2019 the ideas and innovations for the furniture industry and interior design

The Surfaces & Wood Design Square presents the materials for tomorrow's furniture
Category: Fairs
Publication date: 18/03/2019
Company: Interzum - Koelnmesse GmbH

Materials Village 2018: technologies dedicated to colour and sustainability

Two large installations designed by Studio Marco Piva and Yona Friedman
Category: Industry news
Publication date: 05/04/2018

Rubinetterie Treemme celebrates fifty years of success

Great attention to high quality and service
Category: Taps and fittings
Publication date: 05/02/2018

Category: Trade associations
Publication date: 30/11/2017

Interzum 2017 catalyse the interest of designers and architects

All innovations for interior design and furniture manufacturing
Category: Fairs
Publication date: 23/03/2017