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Sustainability and innovation
Sustainability and innovation have always been key elements for Samsung, driving the Korean company to create products and solutions for increasingly sustainable living.
Daniele Grassi, Vice President Home Appliances Samsung Electronics Italia, accepting the award conferred by Best Brands, said: "We are truly proud to receive this recognition, which enhances one of the assets we hold most dear and on which we work constantly: sustainability. As a company that develops advanced technological solutions, we are called upon to use the best of innovation to respond to people's needs, and to support them in adopting a more sustainable lifestyle. This is why we integrate sustainability from the conception phase to the end of a product's life cycle: our washing machines, for example, are up to 94% recyclable. This is a path we started some time ago, and which sees us collaborating with those who share this goal with us: our partnership with Patagonia is an example of this.
Constant commitment to energy saving
In collaboration with Patagonia, the company recently launched the Less Microfiber programme, which reduces the release of microplastics when washing clothes by up to 54%.
Another recent proposal from the brand is AI Energy Mode, the function of the SmartThings app that allows Samsung's connected appliances to further improve their energy performance: up to -15% on consumption for compatible fridges and up to -70% for washing machines thanks to AI Ecobubble™ technology.
Best Brands edizione 2023
Best Brands, born 20 years ago in Germany on the initiative of GfK and Serviceplan Group, arrived in Italy in 2015 and has since been supported by founding partners RAI Pubblicità, 24 ORE System, IGP Decaux, ADC Group and the patronage of UPA.
Five categories were awarded for the 2023 edition: Best Product Brand, Best Growth Brand, Best Sustainability Brand, Best Phygital Brand and, new this year, Best of the Best.
The rankings presented examined almost 300 brands and are the result of 6,000 interviews, for a total of 16,000 evaluations collected by GfK and compared with sales data.