High quality meets the trend topics

Schattdecor has been supplying printed decor paper, foil and melamine film to leading companies in the wood-based panel and furniture industry for over 30 years.
The Schattdecor booth at Sicam  featured the 15/16 trends and was tailor-made to the requirements of the Italian market.
There were three trend topics that were presented:Casual Black, Freestyle Clarity e Cultural Spirit.
Commenting on the enormous feedback received on the trend topic Cultural Spirit Michela Avancini, Head of Design at Schattdecor Italy, explains:
 “In Italy, tradition and values are gaining ever more importance and stand-alone furniture is once again at the center of attention. Longevity, sustainability and individuality are keywords that spring to mind when talking about this topic, and we received plenty of positive feedback at the fair; especially regarding our trend topic Cultural Spirit.“
With its warm shades of honey and its natural-looking wood structures, this trend is in line with the current Zeitgeist in southern Europe. The wood structures are more delicate and less rustic than in the past. There is a high demand for veneer-like wooden surfaces with a natural appearance. Decorations in CULTURAL SPIRIT place their focus on cultural artefacts from various sources, creating a feeling of individuality and personality.
Schattdecor’s product configurator is a sales tool which enables customers to see the whole range of themes and decors in a virtual setting of a modern loft. This space can be decorated according to the precise wishes of the customer. “Our 360 ° Lab is an important tool for customers during the decision making process,” says Franco Lozza. The product configurator developers are currently working on virtual shop scenes as well as a caravan interior.