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Pantone Very Peri has been elected Color Of The Year 2022 by the Pantone Color Institute, international authority in the world of color, which, punctually as every year, indicates the shade that will represent the following year and that will contaminate various sectors including fashion, interior design, industrial design, graphic design.
Very Peri is a dynamic shade of periwinkle blue lit by a hint of red that mixes the calm of blue with the intensity and enthusiasm of red, creating a color that stimulates imagination and creativity.
The Color Of The Year 2022 wants to be, according to the Pantone Color Institute, a representation of the global zeitgeist of the moment, of the transition we are experiencing, but also a symbol of rebirth and positivity. In fact, after going through an intense period of isolation, our lifestyles are changing and our real and digital lives are merging, modifying our daily lives. Digital design extends the limits of reality, opening the door to a dynamic virtual world in which we can explore and create endless color possibilities.
Leatrice Eiseman, Executive Director, Pantone Color Institute says that "as we move into a world of unprecedented change, the choice of Very Peri is an ambassador for a new perspective and vision of the beloved and cherished family of blues. Embracing the qualities of blues while possessing a purple-red undertone, Very Peri displays a vibrant and joyful attitude, a dynamic presence that encourages imaginative expressiveness and creativity that is capable of daring." And Laurie Pressman, Vice President of Pantone Color Institute, added, "By creating a new color for the first time in Pantone Color of the Year history, we reflect the innovation and global transformation taking place. As society continues to recognize color as a fundamental form of communication and a way of expressing, influencing and creating ideas and emotions, of engagement and connection, the complexity of this new blue hue infused with red-purple highlights the boundless possibilities that lie before us."
The new Pantone Color Of The Year also influences design and furnishings: in fact, by blending the continuity of blue with the energy and emotion of red, Pantone Very Peri is an extremely versatile shade. Symbol of a new modernity, Very Peri gives a sense of freshness to interiors also thanks to unusual color combinations. Suitable for a range of different materials, textures and finishes, it gives a special touch of color to a painted wall or a piece of furniture with a strong impact or a furnishing fabric.
Very Peri is offered paired with versatile hues in a series of four palettes, available for designers as inspiration to integrate with projects via the Pantone Connect digital color platform.
The selection of the Color of the Year is the result of careful evaluation and trend analysis by the experts at the Pantone Color Institute. For 23 years, the Pantone Color of the Year has influenced product development and purchasing decisions in a variety of industries, including fashion, interior design, industrial design, product packaging and graphic design.
Very Peri a color that stimulates imagination and creativity
Very Peri is a dynamic shade of periwinkle blue lit by a hint of red that mixes the calm of blue with the intensity and enthusiasm of red, creating a color that stimulates imagination and creativity.
The Color Of The Year 2022 wants to be, according to the Pantone Color Institute, a representation of the global zeitgeist of the moment, of the transition we are experiencing, but also a symbol of rebirth and positivity. In fact, after going through an intense period of isolation, our lifestyles are changing and our real and digital lives are merging, modifying our daily lives. Digital design extends the limits of reality, opening the door to a dynamic virtual world in which we can explore and create endless color possibilities.
Color as a fundamental form of communication
Leatrice Eiseman, Executive Director, Pantone Color Institute says that "as we move into a world of unprecedented change, the choice of Very Peri is an ambassador for a new perspective and vision of the beloved and cherished family of blues. Embracing the qualities of blues while possessing a purple-red undertone, Very Peri displays a vibrant and joyful attitude, a dynamic presence that encourages imaginative expressiveness and creativity that is capable of daring." And Laurie Pressman, Vice President of Pantone Color Institute, added, "By creating a new color for the first time in Pantone Color of the Year history, we reflect the innovation and global transformation taking place. As society continues to recognize color as a fundamental form of communication and a way of expressing, influencing and creating ideas and emotions, of engagement and connection, the complexity of this new blue hue infused with red-purple highlights the boundless possibilities that lie before us."
Pantone Very Peri in interior design
The new Pantone Color Of The Year also influences design and furnishings: in fact, by blending the continuity of blue with the energy and emotion of red, Pantone Very Peri is an extremely versatile shade. Symbol of a new modernity, Very Peri gives a sense of freshness to interiors also thanks to unusual color combinations. Suitable for a range of different materials, textures and finishes, it gives a special touch of color to a painted wall or a piece of furniture with a strong impact or a furnishing fabric.
Very Peri is offered paired with versatile hues in a series of four palettes, available for designers as inspiration to integrate with projects via the Pantone Connect digital color platform.
Pantone Color of the Year
The selection of the Color of the Year is the result of careful evaluation and trend analysis by the experts at the Pantone Color Institute. For 23 years, the Pantone Color of the Year has influenced product development and purchasing decisions in a variety of industries, including fashion, interior design, industrial design, product packaging and graphic design.
