Hardware for furniture, upholstery, kitchen, coatings and furnishing systems.

Furnishing Idea is the portal dedicated to the furniture and furnishing industry, designed to bring together different professionals such as architects, designers, carpenters, furniture makers and manufacturers active in the furniture market who represent the reference point in terms of innovation and quality of the product offered. On the other hand, the portal aims to provide a valid information service focused on products, projects, events and fairs and everything that revolves around the world of components, semi-finished products and accessories for the furniture industry.


The portal is divided into different sections where you can explore the different products according to different categories, get in touch with manufacturers, download catalogues to keep up with industry trends and watch videos of interviews with the best professionals and manufacturers.


In the articles section you can find all the information about the most innovative product technologies, such as furniture materials, furniture accessories and systems, furniture machinery, furniture hardware, manufactured by manufacturers with a solid experience in the field. In the companies section there is an overview of the manufacturers registered on our portal, divided by product category, where you can contact us for any request. Our portal also has a special catalogues section to allow professionals and operators in the sector to view in a practical way all the catalogues relating to the various products (furniture hardware, upholstery materials, furniture paints, etc.). In addition, to allow easy consultation of the products, our portal has reserved a product section, organized by categories, where you can find out about the technical characteristics, materials and functionality of each product. The video section, on the other hand, presents numerous video interviews given by professionals and manufacturers that report news, insights and informative content on the best technologies in the sector.


In addition, to keep you constantly informed you can also consult our Journal section which contains all the Furnishing Idea magazines dedicated to the furniture and furnishing industry, such as the edition dedicated to Sicam or Interzum, two of the most important trade fairs in the sector. The magazines can be consulted from the portal or easily downloadable in pdf format.


Thanks to the trust placed in us by many manufacturers, our portal is now recognized both nationally and internationally. In fact, there are already many internationally recognized and established companies in the sector, including the AIPEF group (Italian Flexible Expanded Polyurethanes Companies) which promotes scientific information on the use of flexible polyurethane foam in the sectors in which it is used.

GRASS focuses on new distribution strategies
GRASS, one of the world's leading movement system specialists, will not be exhibiting at interzum 2023. The company wishes to emphasise that its non-participation at interzum is not intended as a statement against the format of trade fairs in general or the Cologne fair in particular. Rather, this decision is linked to a desire to blaze new trails and establish new distribution channels and customer contact points, while also making courageous decisions.


The Experience Centre in Hohenems

GRASS wants to address its customers in a targeted manner by making the best use of its new customer centre in Hohenems. In autumn 2021, the company opened its new headquarters in Hohenems, Austria, with the largest investment in its history. This includes not only a state-of-the-art logistics centre with new administrative space, but also an Experience Centre, which is spread over more than 500 square metres on two floors.

"For us, this centre represents a huge step forward," said Andreas Marosch, Head of Marketing at GRASS. "We have created a place where we can present our products in an optimal way. In this context, we at GRASS have decided not to participate in interzum 2023 in Cologne. Instead of taking part in the trade fair, we set ourselves the goal of experimenting with new formats, trying out alternative distribution channels, making the best use of the customer centre: in short, to be as innovative in customer contact as you are in new product development."

New distribution channels

2023 will therefore be the year when GRASS will adopt new distribution channels, further strengthened by the recent arrival of Ralf Priefer as the new sales manager for Germany and France.

Andreas Marosch explains how two factors intervened recently: firstly, during the pandemic, it became apparent that it is possible to get in touch with one's customers and potential customers even beyond the limited period of the trade fair, and that one is often able to converse in more detail.

"The second point,' adds Marosch, 'is of course the Experience Centre. If we have such a modern and architecturally beautiful presentation opportunity, why shouldn't we use it? Whether Grass will participate in trade fairs in the future will be decided quietly once we have drawn the first conclusions from our new paths.

The Salone del Mobile di Milano asks the government for guarantees for the September appointment

The event is a valuable tool for restarting the sector, for Milan and for the whole country.
Category: Fairs
Publication date: 23/03/2021

interzum 2021: Blum, Häfele and Vauth-Sagel announce their digital participation

Companies choose online mode to present their news in times of health emergency
Category: Fairs
Publication date: 08/02/2021
Company: Blum Julius Gmbh

International trade fairs: calendar changes again due to pandemic

Maison&Objet and Fimma Brasil postponed; Interzum Bogotà, Furniture Show Birmingham and Domotex cancelled
Category: Fairs
Publication date: 19/01/2021

Ostermann's Infratec edge

A suitable solution for infrared technology
Category: wooden edges, ABS edges, laminate edges
Publication date: 12/05/2015

Hettich ArtCube at Interzum 2015

Quality, design and convenience
Category: Components for drawers
Publication date: 27/04/2015
Company: Hettich Italia

Free Flap Hfele

The new program for folding doors
Category: Furniture Hinges
Publication date: 26/02/2014
Company: Häfele Italia