Hardware for furniture, upholstery, kitchen, coatings and furnishing systems.

Furnishing Idea is the portal dedicated to the furniture and furnishing industry, designed to bring together different professionals such as architects, designers, carpenters, furniture makers and manufacturers active in the furniture market who represent the reference point in terms of innovation and quality of the product offered. On the other hand, the portal aims to provide a valid information service focused on products, projects, events and fairs and everything that revolves around the world of components, semi-finished products and accessories for the furniture industry.


The portal is divided into different sections where you can explore the different products according to different categories, get in touch with manufacturers, download catalogues to keep up with industry trends and watch videos of interviews with the best professionals and manufacturers.


In the articles section you can find all the information about the most innovative product technologies, such as furniture materials, furniture accessories and systems, furniture machinery, furniture hardware, manufactured by manufacturers with a solid experience in the field. In the companies section there is an overview of the manufacturers registered on our portal, divided by product category, where you can contact us for any request. Our portal also has a special catalogues section to allow professionals and operators in the sector to view in a practical way all the catalogues relating to the various products (furniture hardware, upholstery materials, furniture paints, etc.). In addition, to allow easy consultation of the products, our portal has reserved a product section, organized by categories, where you can find out about the technical characteristics, materials and functionality of each product. The video section, on the other hand, presents numerous video interviews given by professionals and manufacturers that report news, insights and informative content on the best technologies in the sector.


In addition, to keep you constantly informed you can also consult our Journal section which contains all the Furnishing Idea magazines dedicated to the furniture and furnishing industry, such as the edition dedicated to Sicam or Interzum, two of the most important trade fairs in the sector. The magazines can be consulted from the portal or easily downloadable in pdf format.


Thanks to the trust placed in us by many manufacturers, our portal is now recognized both nationally and internationally. In fact, there are already many internationally recognized and established companies in the sector, including the AIPEF group (Italian Flexible Expanded Polyurethanes Companies) which promotes scientific information on the use of flexible polyurethane foam in the sectors in which it is used.

Furniture bonus: a tax deduction greatly appreciated by Italian consumers

The furniture bonus is a tax deduction for the purchase of furniture that allows to take advantage of an IRPEF deduction of 50%, divided into ten annual instalments of the same amount.

The mobile bonus is greatly appreciated by Italian consumers, based on the data collected by FederlegnoArredo (77,000 manufacturing companies), Federmobili (which represents 20,000 points of sale) and those elaborated starting from the tax returns of the CAF National Council (20,000 CAF Fiscal Assistance Centres).

In fact, from 2013 to 2016 the bonus was used by 828,428 taxpayers, for a total expenditure of 4.8 billion euro, equal to an average of 8.4% of the annual value of domestic consumption of furniture and home appliances.

In 2016 there was a strong acceleration in the use by taxpayers with an increase of 29.5% compared to the previous year and with a 45.5% increase in terms of total expenditure incurred (1.7 billion euro compared to 1.2 billion in 2015). These significant data indicate that in 2016 purchases of furniture and large domestic appliances with bonuses linked to renovations had an incidence higher than 11% on the annual value of consumption of the goods concerned. From the analysis of the 2018 Income Statement, purchases of furniture made with the use of the bonus in 2017 have consolidated around € 1.7 billion.

“The furniture bonus is an operation that works and generates benefits for the citizens, and supports the wood-furniture sector, which has about 77 thousand companies for most SMEs“, said Emanuele Orsini, President of FederlegnoArredo. “We have always defined it, rather than a bonus, an incentive to the real economy because it has the advantage of giving easier access to those who furnish the house giving the opportunity to buy quality made in Italy products. We are waiting for certain answers on the extension to whole year 2019“.


A winning information campaign

In order to further promote the furniture bonus, Federmobili launched an information campaign through the cinema and the web in spring 2018. Between 20 March and 21 April, the campaign advertisement was seen by almost 1 million viewers in cinemas and had almost 23 thousand views on Youtube and Facebook. To these results are added: 736,588 ad impressions and 3,873 clicks for the Google and Youtube campaign, 107.152 ad views with 4,870 interactions for the Facebook campaign, while the dedicated website www.bonusarredi.it recorded almost 10,000 unique users with 24 thousand pages viewed.

Given the success of the operation, Federmobili decided to repeat the initiative.

“In view of the expiration of the bonus set for 31 December 2018 - explained the President of Federmobili Mauro Mamoli - October 25 starts a new edition of the campaign. The advertisement is visible in the cinemas of the Moviemedia circuit for 14 days, while the strengthening campaign on Google and Facebook will last until November 21st“.

Furniture and household appliances bonus: extended and increased expenditure ceiling to 16 thousand euros

A manoeuvre that satisfies Assarredo and Federmobili and gives impetus to the entire furnishing sector
Category: Economy and marketing
Publication date: 30/12/2020

The home package and all the facilities that will positively affect the sector

The 2020 budget package includes a number of important measures related to housing
Category: Economy and marketing
Publication date: 27/01/2020

Mobile bonuses: six out of ten Italians intend to use it in 2019

According to the Findomestic Observatory, interest in smart devices is growing
Category: Economy and marketing
Publication date: 21/03/2019