On the occasion of Fuorisalone 2023, Franke has completely revisited the spaces of its Milan showroom at 18 Via Pontaccio in line with the brand's dynamism and its desire for change. "Franke's new home in the heart of Milan," commented Dino Giubbilei, Vice President of Marketing & Digital at Franke Home Solutions, "represents the renewal we want to tell: an even more modern and at the same time recognizable place that preserves Franke's historical values of quality and excellence.

 

The showroom: a space of innovation, elegance and technology

In the new showroom, curated by international architecture firm Uniplan, minimalism and simplicity take center stage: trends of linearity, opaque materials, and light hues enhance the products and celebrate the art of modern preparation.

The space becomes the perfect stage for Franke products, a stage made up of mixers, bowls, induction cooktops, hoods and ovens, elements that characterize not only the Franke portfolio, but also that which is the home, a favorite place for meeting, socializing and creativity.

Franke Home Solutions products are grouped into thematic areas according to the families they belong to. They start with Smart products, with the ovens, cooktops, and hoods of the Smart family representing a flexible integrated system in which each element is able to fit perfectly into any kitchen.

This is followed by the various areas of the Franke Home Solutions signature home: the Water Competence Area, where all of Franke's solutions pertaining to the world of water are on display. All the mixers are in operation, so it will be possible to try out some of the brand's most iconic bowls, including the Box Center, Kubus 2 and Fresno, but also the brand new Maris Quiet bowl.

On the opposite side is the Air Competence Area, which houses Franke's most innovative and technological air treatment solutions, including the Mythos Air Hub range, in Vertical, T-Shape, and Ceiling versions.

 

The Mythos Family

The central area of the showroom, on the other hand, houses the flagship products of the Mythos family, Franke's premium range, including the Mythos Masterpiece bowls with mixer and matching accessories, three new products offered at Fuorisalone 2023. The products, in machined steel in three beautiful different color finishes, Gold, Copper and Anthracite, are enhanced with F-INOX technology, the result of two years of work by Franke's R&D department.

Another noteworthy feature of the area is the special worktop produced at Franke's Aarburg location, a Swiss atelier that specializes in machining steel to customers' personalized designs. The worktop is made in the exclusive Pearl Finish: its transparent glass-ceramic coating makes the surface water- and stain-resistant and extremely easy to clean.

 

A fully equipped and functioning kitchen area

Beyond the Water and Air Competence Areas is a fully equipped and functioning kitchen area created to make the consumer experience even more engaging. A kitchen space complete with bowls and induction cooktop, as well as the full gallery of Mythos products such as the three ovens - steam, pyrolytic and microwave with warming drawer - and the wine cellar. On the side is the 70-cm refrigerator and, together, the dishwasher. Here, too, the steel worktop was made at the Aarburg specialist factory and features the same, exclusive Black Pearl Finish in dark gray.

The star of the area is the T-Shelf island hood in the iconic Black Matt finish. In energy class A, it perfectly combines rigor and lightness in the encounter between its essential lines and its smoked glass shelves.

Next to the full kitchen space is a 98-inch LED screen with touch screen controls, which will provide customers and visitors with an interactive experience.

 

The Materioteca and the Faber hoods area

A second area with a kitchen configuration is entirely furnished with Maris products. Here we also find the break area with professional coffee machines from the Franke group and the Materioteca, specially created to allow visitors to see and test firsthand the materials from which the products are made. The vast sampling of elegant and trendy materials and colors to be inspired by includes Fragranite, the Swiss brand's iconic material, among many others.

Finally, there is an area dedicated to Faber, Franke's air expert. New products presented at Fuorisalone 2023 include the Galileo Glass extractor hob and the Beat XL suspended hood, as well as well-known products such as Air Hub Vertical.