Broadview Materials is an international group of brands with a strong tradition in the field of surfaces and innovative materials such as Formica^®, FENIX^®, Arpa^®, Homapal^® and Getacore^®, offering the possibility to create valuable solutions that stand out for quality, beauty and sustainability, while maintaining competitive prices. 

Presented at interzum Cologne 2025, Broadview Materials also participated in SICAM 2025 to present itself in Italy, confirming an integrated vision between materials, surfaces and innovative solutions and proposing some important product news.

Broadview Materials was created to bring together all interior products of the individual brands on a single sales and distribution platform.  The new commercial organization for Europe is in fact designed to offer simplified and coordinated access to the entire range of interior products, a system conceived to help the customer create environments that combine technology, durability, innovation and design.

Textures and colors, technology and materials 

In the SICAM 2025 setup, two distinct stands welcomed the different proposals of Broadview Materials’ brands in a narrative that intertwined textures and colors, technology and materials. 

Inside the first stand, each brand was presented in a dynamic material library that developed along four walls: the metallic and shiny textures of Homapal^® were paired with the veining of Arpa^® surfaces, moving through the deep, soft-touch tones of FENIX^® and the wide color palette of Formica^®. Each material related to the others in a play of resonances and contrasts. In the center, a desk with touch screens invited visitors to explore technical features, discover color affinities, pairings and possible uses. 

The second stand was configured as a complementary space where video displays alternated with a rhythmic sequence of materials and textures, arranged on display totems that guided the eye on a journey through surfaces, finishes and applications.

New materials and surfaces 

SICAM 2025 was also the opportunity to present product novelties and range expansions for Homapal^® and Arpa^®. 20 new metallic laminates from Homapal add a touch of originality to the collection thanks to deep surfaces. 

Two innovative kitchen island solutions were created to showcase the Arpa VIS Gloss and an important reinterpretation of the historic Ghibli finish, which is expanded with five new decors. In addition, thanks to the new format, Ghibli becomes ideal not only for vertical applications but also for horizontal ones, offering greater versatility of use.