Hardware for furniture, upholstery, kitchen, coatings and furnishing systems.

Furnishing Idea is the portal dedicated to the furniture and furnishing industry, designed to bring together different professionals such as architects, designers, carpenters, furniture makers and manufacturers active in the furniture market who represent the reference point in terms of innovation and quality of the product offered. On the other hand, the portal aims to provide a valid information service focused on products, projects, events and fairs and everything that revolves around the world of components, semi-finished products and accessories for the furniture industry.

 

The portal is divided into different sections where you can explore the different products according to different categories, get in touch with manufacturers, download catalogues to keep up with industry trends and watch videos of interviews with the best professionals and manufacturers.

 

In the articles section you can find all the information about the most innovative product technologies, such as furniture materials, furniture accessories and systems, furniture machinery, furniture hardware, manufactured by manufacturers with a solid experience in the field. In the companies section there is an overview of the manufacturers registered on our portal, divided by product category, where you can contact us for any request. Our portal also has a special catalogues section to allow professionals and operators in the sector to view in a practical way all the catalogues relating to the various products (furniture hardware, upholstery materials, furniture paints, etc.). In addition, to allow easy consultation of the products, our portal has reserved a product section, organized by categories, where you can find out about the technical characteristics, materials and functionality of each product. The video section, on the other hand, presents numerous video interviews given by professionals and manufacturers that report news, insights and informative content on the best technologies in the sector.

 

In addition, to keep you constantly informed you can also consult our Journal section which contains all the Furnishing Idea magazines dedicated to the furniture and furnishing industry, such as the edition dedicated to Sicam or Interzum, two of the most important trade fairs in the sector. The magazines can be consulted from the portal or easily downloadable in pdf format.

 

Thanks to the trust placed in us by many manufacturers, our portal is now recognized both nationally and internationally. In fact, there are already many internationally recognized and established companies in the sector, including the AIPEF group (Italian Flexible Expanded Polyurethanes Companies) which promotes scientific information on the use of flexible polyurethane foam in the sectors in which it is used.

Fir Italia design taps: beauty, colour, design, innovation and eco-sustainability

Fir Italia, a company active for over 60 years in the design taps sector, organized the annual meeting with its entire Italian sales network where it illustrated a new outfit, while respecting the usual values. In fact, the new brand image revolves around the payoff “Obsessive Design Engineering”, the company's true DNA, characterized by the perfectionism that has always characterized the creation of its products. Fir Italia's constant commitment is aimed at continuous improvement, looking for innovative solutions so that each tap is comfortable to use and of high aesthetic and functional quality.
 

The Outfit: a wide and complete range of finishes

The meeting was also an opportunity to illustrate the upgrade of the strategic marketing plan, focused on strengthening the 'The Outfit' project, the program linked to color technology, presented exclusively at ISH in Frankfurt in 2019, and now has become synonymous with the important research and development activity carried out by the company for several years.

The color finishes of the 'The Outfit' program are based on a new and innovative technology, called Advanced Superfinish Process (ASP), the result of a mix of cutting-edge production processes. Each finish or color has its own unique and distinctive recipe.

The ASP technology, developed by Fir Italia together with a strategic partner specialized in the research and development of color effects and finishes, has seen a further evolution that has involved new major investments, technological upgrades and plant extensions. All this has allowed not only an increase in the production capacity of finishing taps, but above all the possibility of developing and proposing new finishes with very particular effects and a unique aesthetic.

"For our brand, color has a significant strategic value - stated the Managing Director Alessandro Piesco - ASP is our way of conceiving finishes for taps, which translates into a high standard of technical performance, a high standard of aesthetic appearance, application of the Kaizen method for continuous improvement, unlimited customization of color finishes ".

 

New finishes and colors for customizable taps

Thanks to ASP technology, Fir Italia has updated and expanded its color range and its 'The Outfit' program with seven new finishes, presented at the last Milan Design Week.

The four Special Outfits finishes, unique in the field of taps, were born from research and development lasting 12 months with the precious artistic direction of the architects of Studio Lucchesedesign. Ocean Dream, Blazing Sunset, Brown Caramel and Mocha Coffee are iridescent effect finishes that take on different shades of color depending on the reflection of light and the design of the products.

The three Brushed finishes, Urban Brass, Deep Bronze, Industrial Copper, have instead undergone a restyling in a contemporary key, exploring new aesthetic areas.
 

Logistics reorganized and optimized

In addition to the color sector, important investments in the production field have led Fir Italia to reorganize and optimize the logistics, as well as to strengthen the shipping line. Strategic interventions that made it possible to manage a new general catalog of a total of 18,000 finished items, divided into four sectors: Architecture & Design and Classic Design, Easy Design program, shower and bathroom accessories program and 'Green Total Look' program in stainless steel AISI 316L.

 

New sales and merchandising tools

During the annual meeting, the new general catalog, the 2022-2023 price list and all the new sales and merchandising tools were officially presented, which represent the result of a new Fir Italia rebranding activity with the aim of strengthening the own market positioning.

Among the company's future projects, a new integrated and multichannel communication plan will also be launched shortly, which will include an innovative communication campaign that will embrace the print, digital, social and in-store areas. At the same time, the restyling of the company website (www.fir-italia.it) will also be planned, as well as the launch of training webinars aimed at the sales force, customers and architects.

Pura mixers from Guglielmi: new finishes and technology in the name of sustainability

The Pura collection relies on a modern design and a rich range of finishes to fit perfectly in any kitchen, even outdoors
Category: Taps and fittings
Publication date: 17/08/2023

Laminam ceramic surfaces: the luminous beauty of the new Diamond collection

Two new finishes enrich the range of design possibilities of the surfaces for a result of high aesthetic and creative value
Category: Technological materials for furniture
Publication date: 03/05/2023
Company: Laminam S.p.A

Arpa high quality surfaces: two new finishes and a selection of ten decors

The result of an in-depth analysis of interior design trends in terms of aesthetics, materials and settings
Category: Technological materials for furniture, Laminates for furniture
Publication date: 01/02/2023
Company: Arpa Industriale S.p.A.

Cleaf and Ernestomeda: a winning partnership

The synergy between the two companies allows to create high quality surfaces, able to guarantee surprising results in terms of aesthetics and materiality
Category: Printed Decorative Papers
Publication date: 20/01/2023
Company: Cleaf S.p.a.

Art for Chefs kitchen taps by Gessi: design, technology and innovation

Collections of taps and mixers that express great creativity and adapt perfectly to different types of kitchen
Category: Taps and fittings
Publication date: 02/12/2021

Tuttuno© kitchen mixers by Guglielmi: practical, multifunctional and eco-friendly

Micro-filtered, sparkling, refrigerated, boiling water can be dispensed from a single tap.
Category: Mixers for sinks
Publication date: 31/03/2020

Rubinetterie Treemme celebrates fifty years of success

Great attention to high quality and service
Category: Taps and fittings
Publication date: 05/02/2018

Category: Mixers for sinks
Publication date: 05/01/2018
Company: FIMA Carlo Frattini S.P.A

Design and innovation in the kitchen taps Fima kitchen

Three practical and ergonomic mixers for a contemporary kitchen 
Category: Mixers for sinks
Publication date: 16/12/2015