Furnishing Idea is the portal dedicated to the furniture and furnishing industry, designed to bring together different professionals such as architects, designers, carpenters, furniture makers and manufacturers active in the furniture market who represent the reference point in terms of innovation and quality of the product offered. On the other hand, the portal aims to provide a valid information service focused on products, projects, events and fairs and everything that revolves around the world of components, semi-finished products and accessories for the furniture industry.
The portal is divided into different sections where you can explore the different products according to different categories, get in touch with manufacturers, download catalogues to keep up with industry trends and watch videos of interviews with the best professionals and manufacturers.
In the articles section you can find all the information about the most innovative product technologies, such as furniture materials, furniture accessories and systems, furniture machinery, furniture hardware, manufactured by manufacturers with a solid experience in the field. In the companies section there is an overview of the manufacturers registered on our portal, divided by product category, where you can contact us for any request. Our portal also has a special catalogues section to allow professionals and operators in the sector to view in a practical way all the catalogues relating to the various products (furniture hardware, upholstery materials, furniture paints, etc.). In addition, to allow easy consultation of the products, our portal has reserved a product section, organized by categories, where you can find out about the technical characteristics, materials and functionality of each product. The video section, on the other hand, presents numerous video interviews given by professionals and manufacturers that report news, insights and informative content on the best technologies in the sector.
In addition, to keep you constantly informed you can also consult our Journal section which contains all the Furnishing Idea magazines dedicated to the furniture and furnishing industry, such as the edition dedicated to Sicam or Interzum, two of the most important trade fairs in the sector. The magazines can be consulted from the portal or easily downloadable in pdf format.
Thanks to the trust placed in us by many manufacturers, our portal is now recognized both nationally and internationally. In fact, there are already many internationally recognized and established companies in the sector, including the AIPEF group (Italian Flexible Expanded Polyurethanes Companies) which promotes scientific information on the use of flexible polyurethane foam in the sectors in which it is used.
The water-based coatings and finishes for furniture are at the center of the video interview with ICRO Coatings, filmed at SICAM 2026. Andrea Moltrasio, the company's president, and Francesco Moltrasio, CEO, present the new products and discuss investments in research, innovation and sustainability.
With nearly 80 years of experience in the production of coatings for wood, metal and composites, ICRO develops solutions aimed at combining aesthetic quality, durability and production efficiency, with attention to environmental aspects.
Metallic finishes, ultra-matte and soft-touch with water-based technologies
Among the novelties presented at SICAM 2026 are the metallic finishes and the finishes with ultra-matte and soft-touch effects, developed with water-based technologies.
The offerings address various aspects of surface finishing for furniture: from metallic effect to opacity, to tactile sensation. In the interview, Andrea and Francesco Moltrasio explain the role of innovation in the development of these solutions and in the relationship between aesthetic outcome and performance.
Innovation and sustainability: ICRO's approach
The discussion also examines the company's investments to integrate product research, production efficiency and environmental responsibility.
Part of this journey is the certification according to the ISO 14067:2018, relating to the systematic approach for calculating the carbon footprint of coating products, from cradle to gate.
Watch the full video interview with Andrea and Francesco Moltrasio to learn more about ICRO Coatings' news at SICAM 2026.
Interview by Raffaella Busecchian
