Internet traffic recorded an increase of +30%, online sales +56.8% (from 17 to 23 February): these data indicate a strong increase in web communication and indicate a trend that could continue even after the health emergency.
In recent years the internet has become a predominant factor for everyone: the entire society can no longer do without it, and this is a rule that is also and above all applied to companies.
The COVID-19 emergency has further highlighted the potential of the web and the need to make the most of it, especially by companies.
In fact, companies all over the world have been forced to suddenly change the way they work, giving space to smart working activities, videoconferences, digital assistance services. This situation, however, prompted by necessity, has made it possible to discover the considerable potential, hitherto unexpressed, offered by digital technologies.

Rethinking communication strategies

Reaching your target by making the best use of the web's potential both to make yourself known and to sell: this is what many companies are doing by choosing to continue to communicate through the web. After all, an entrepreneurial activity that wants to be competitive cannot today ignore the web.
It is important that companies, even at this time of obvious difficulty, continue to communicate with the same commitment, looking with optimism at the potential that could be expressed at the resumption of activities.  Therefore, it is better not to stand still, but to invest in your brand and its characteristics by focusing on the values of sustainability, attention to the environment and the health of your employees. It is also effective to communicate an image of a company capable of looking to the future with renewed strategies and positive messages, accentuating the value of Made in Italy.

The potential of the web: how companies in the sector have understood it

Using new technologies, many forward-thinking companies, including those in our industry, are developing new digital solutions that will become a stable part of our lives even after the Covid-19 emergency.
Let's take a few examples.
Catas, the most important European laboratory for wood-furniture, continues to do training via the web, strengthening its structures and making its webinars dedicated to companies and operators in the sector even more effective.
In recent weeks Febal Casa has launched the free interior design consultancy service via web, thanks to which clients can meet the brand's network of designers and furniture consultants and receive projects and quotes directly at home.
Riva 1920 presents its new catalogues for the living and sleeping areas, freely downloadable and browsable, as well as Boffi/DePadova while other companies in the sector propose innovative solutions for home working, expecting that in the near future we will see a strong development of home working.
A short, but intense film is the web solution created by Grassi 1880 Cave in which he tells and illustrates what he has been able to build in recent years together with his clients showing photos of architectural works of great beauty.
Even Fuorisalone.it, an historic and consolidated appointment, contemporary and complementary to the Salone del Mobile in Milan, always attentive to the potential of the web, does not shut down and relaunches four new digital formats: Fuorisalone. TV with live content (talks, interviews, product presentations, concerts) and content packaged by design and companies; Fuorisalone Meets, the Fuorisalone.it webinar platform that will connect companies with partners, customers, retailers and selected audience, Fuorisalone China, the official channel Wechat, Weibo and Tencent Video and Fuorisalone Japan, a new web platform dedicated to Japan.

Web potential: the strong development of e-commerce

Another great potential of the web, highlighted in this lockdown period, is certainly e-commerce, which has seen a further strong development. If, in fact, already last year we could see a strong increase in e-commerce (+15%), which has become more and more in the habit of Italians, in times of coronavirus was expected to see a huge leap forward in e-commerce. A Nielsen survey on online sales of consumer products, for example, shows that from Monday 17 to Sunday 23 February there was an increase of +56.8%, accelerating by about 20 points compared to previous weeks (source: Nielsen eCommerce tracking, online sales Week 8 2020 vs. Week 8 2019).
Also in this case a situation of necessity has led many to have more confidence in digital and to discover the possible benefits and opportunities.

FurnishingIdea for targeted communication

FurnishingIdea has always believed in the potential of the web and in the technological evolution able to make communication effective and incisive.
The FurnishingIdea portal, in order to respond to a growing demand for information and documentation also in this emergency medical situation, continues to present new materials, accessories and components for the furniture industry, aware of the role that web information will play in the future with increasing strength. FurnishingIdea offers excellent services for companies in the sector that operate in the production and marketing of components, semi-finished products and accessories for the furniture industry ensuring, through appropriate tools, to effectively reach its target.

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