Hardware for furniture, upholstery, kitchen, coatings and furnishing systems.

Furnishing Idea is the portal dedicated to the furniture and furnishing industry, designed to bring together different professionals such as architects, designers, carpenters, furniture makers and manufacturers active in the furniture market who represent the reference point in terms of innovation and quality of the product offered. On the other hand, the portal aims to provide a valid information service focused on products, projects, events and fairs and everything that revolves around the world of components, semi-finished products and accessories for the furniture industry.


The portal is divided into different sections where you can explore the different products according to different categories, get in touch with manufacturers, download catalogues to keep up with industry trends and watch videos of interviews with the best professionals and manufacturers.


In the articles section you can find all the information about the most innovative product technologies, such as furniture materials, furniture accessories and systems, furniture machinery, furniture hardware, manufactured by manufacturers with a solid experience in the field. In the companies section there is an overview of the manufacturers registered on our portal, divided by product category, where you can contact us for any request. Our portal also has a special catalogues section to allow professionals and operators in the sector to view in a practical way all the catalogues relating to the various products (furniture hardware, upholstery materials, furniture paints, etc.). In addition, to allow easy consultation of the products, our portal has reserved a product section, organized by categories, where you can find out about the technical characteristics, materials and functionality of each product. The video section, on the other hand, presents numerous video interviews given by professionals and manufacturers that report news, insights and informative content on the best technologies in the sector.


In addition, to keep you constantly informed you can also consult our Journal section which contains all the Furnishing Idea magazines dedicated to the furniture and furnishing industry, such as the edition dedicated to Sicam or Interzum, two of the most important trade fairs in the sector. The magazines can be consulted from the portal or easily downloadable in pdf format.


Thanks to the trust placed in us by many manufacturers, our portal is now recognized both nationally and internationally. In fact, there are already many internationally recognized and established companies in the sector, including the AIPEF group (Italian Flexible Expanded Polyurethanes Companies) which promotes scientific information on the use of flexible polyurethane foam in the sectors in which it is used.

Web potential: advantages and opportunities of the network for companies

Internet traffic recorded an increase of +30%, online sales +56.8% (from 17 to 23 February): these data indicate a strong increase in web communication and indicate a trend that could continue even after the health emergency.
In recent years the internet has become a predominant factor for everyone: the entire society can no longer do without it, and this is a rule that is also and above all applied to companies.
The COVID-19 emergency has further highlighted the potential of the web and the need to make the most of it, especially by companies.
In fact, companies all over the world have been forced to suddenly change the way they work, giving space to smart working activities, videoconferences, digital assistance services. This situation, however, prompted by necessity, has made it possible to discover the considerable potential, hitherto unexpressed, offered by digital technologies.


Rethinking communication strategies

Reaching your target by making the best use of the web's potential both to make yourself known and to sell: this is what many companies are doing by choosing to continue to communicate through the web. After all, an entrepreneurial activity that wants to be competitive cannot today ignore the web.
It is important that companies, even at this time of obvious difficulty, continue to communicate with the same commitment, looking with optimism at the potential that could be expressed at the resumption of activities.  Therefore, it is better not to stand still, but to invest in your brand and its characteristics by focusing on the values of sustainability, attention to the environment and the health of your employees. It is also effective to communicate an image of a company capable of looking to the future with renewed strategies and positive messages, accentuating the value of Made in Italy.


The potential of the web: how companies in the sector have understood it

Using new technologies, many forward-thinking companies, including those in our industry, are developing new digital solutions that will become a stable part of our lives even after the Covid-19 emergency.
Let's take a few examples.
Catas, the most important European laboratory for wood-furniture, continues to do training via the web, strengthening its structures and making its webinars dedicated to companies and operators in the sector even more effective.
In recent weeks Febal Casa has launched the free interior design consultancy service via web, thanks to which clients can meet the brand's network of designers and furniture consultants and receive projects and quotes directly at home.
Riva 1920 presents its new catalogues for the living and sleeping areas, freely downloadable and browsable, as well as Boffi/DePadova while other companies in the sector propose innovative solutions for home working, expecting that in the near future we will see a strong development of home working.
A short, but intense film is the web solution created by Grassi 1880 Cave in which he tells and illustrates what he has been able to build in recent years together with his clients showing photos of architectural works of great beauty.
Even Fuorisalone.it, an historic and consolidated appointment, contemporary and complementary to the Salone del Mobile in Milan, always attentive to the potential of the web, does not shut down and relaunches four new digital formats: Fuorisalone. TV with live content (talks, interviews, product presentations, concerts) and content packaged by design and companies; Fuorisalone Meets, the Fuorisalone.it webinar platform that will connect companies with partners, customers, retailers and selected audience, Fuorisalone China, the official channel Wechat, Weibo and Tencent Video and Fuorisalone Japan, a new web platform dedicated to Japan.


Web potential: the strong development of e-commerce

Another great potential of the web, highlighted in this lockdown period, is certainly e-commerce, which has seen a further strong development. If, in fact, already last year we could see a strong increase in e-commerce (+15%), which has become more and more in the habit of Italians, in times of coronavirus was expected to see a huge leap forward in e-commerce. A Nielsen survey on online sales of consumer products, for example, shows that from Monday 17 to Sunday 23 February there was an increase of +56.8%, accelerating by about 20 points compared to previous weeks (source: Nielsen eCommerce tracking, online sales Week 8 2020 vs. Week 8 2019).
Also in this case a situation of necessity has led many to have more confidence in digital and to discover the possible benefits and opportunities.


FurnishingIdea for targeted communication

FurnishingIdea has always believed in the potential of the web and in the technological evolution able to make communication effective and incisive.
The FurnishingIdea portal, in order to respond to a growing demand for information and documentation also in this emergency medical situation, continues to present new materials, accessories and components for the furniture industry, aware of the role that web information will play in the future with increasing strength. FurnishingIdea offers excellent services for companies in the sector that operate in the production and marketing of components, semi-finished products and accessories for the furniture industry ensuring, through appropriate tools, to effectively reach its target.

If you also want to increase the visibility of your company and attract new customers, contact us! Click here



Desk Frame 1 Compact by Linak: ergonomics for the home office

The importance of ergonomics in smart working according to scientific studies
Category: Frames for tables and furniture
Publication date: 21/04/2021
Company: Linak Italia srl

The Smart Home market: research by the Internet of Things Observatory

According to survey results 69% of consumers know about the smart home, 43% own a smart object
Category: Economy and marketing
Publication date: 11/03/2021

Online shopping on the rise in Italy according to data from the Findomestic Observatory

Data shows a trend reversal, accelerated by the health emergency: people are buying less in shops and more online
Category: Economy and marketing
Publication date: 18/12/2020

Sace's Export 2020 Report: a new start for exports

After a sharp decline in 2020, Italian exports are expected to recover robustly as early as 2021
Category: Economy and marketing
Publication date: 15/09/2020

Haier Home Appliances: the presentation of all the news at the IFA Global Press Conference 2020

At the centre of the press conference were IOT ecosystem innovations and product innovations from the Haier, Candy and Hoover brands.
Category: Built-in appliances
Publication date: 08/09/2020

Magazine #6 – october 2020: for increasingly targeted communication

The new issue of the Magazine will be available both in print and in digital format.
Category: Industry news
Publication date: 04/09/2020

The digital challenge: a great opportunity for all companies

The pandemic has led to a strong acceleration towards digital, prompting companies to make increasing use of these new tools.
Category: Industry news
Publication date: 24/08/2020