Hardware for furniture, upholstery, kitchen, coatings and furnishing systems.

Furnishing Idea is the portal dedicated to the furniture and furnishing industry, designed to bring together different professionals such as architects, designers, carpenters, furniture makers and manufacturers active in the furniture market who represent the reference point in terms of innovation and quality of the product offered. On the other hand, the portal aims to provide a valid information service focused on products, projects, events and fairs and everything that revolves around the world of components, semi-finished products and accessories for the furniture industry.


The portal is divided into different sections where you can explore the different products according to different categories, get in touch with manufacturers, download catalogues to keep up with industry trends and watch videos of interviews with the best professionals and manufacturers.


In the articles section you can find all the information about the most innovative product technologies, such as furniture materials, furniture accessories and systems, furniture machinery, furniture hardware, manufactured by manufacturers with a solid experience in the field. In the companies section there is an overview of the manufacturers registered on our portal, divided by product category, where you can contact us for any request. Our portal also has a special catalogues section to allow professionals and operators in the sector to view in a practical way all the catalogues relating to the various products (furniture hardware, upholstery materials, furniture paints, etc.). In addition, to allow easy consultation of the products, our portal has reserved a product section, organized by categories, where you can find out about the technical characteristics, materials and functionality of each product. The video section, on the other hand, presents numerous video interviews given by professionals and manufacturers that report news, insights and informative content on the best technologies in the sector.


In addition, to keep you constantly informed you can also consult our Journal section which contains all the Furnishing Idea magazines dedicated to the furniture and furnishing industry, such as the edition dedicated to Sicam or Interzum, two of the most important trade fairs in the sector. The magazines can be consulted from the portal or easily downloadable in pdf format.


Thanks to the trust placed in us by many manufacturers, our portal is now recognized both nationally and internationally. In fact, there are already many internationally recognized and established companies in the sector, including the AIPEF group (Italian Flexible Expanded Polyurethanes Companies) which promotes scientific information on the use of flexible polyurethane foam in the sectors in which it is used.

Online shopping on the rise in Italy according to data from the Findomestic Observatory

Compared to a year ago, when 59% of Italians still preferred to shop at the point of sale and 41% opted for e-commerce, there is now a reversal in the trend, accelerated by the health emergency, with over half (52%) of those surveyed choosing to shop online rather than in shop (48%). This is what emerges from the November Findomestic Monthly Observatory survey, carried out by the BNP Paribas group's consumer credit company in collaboration with Eumetra.
From last March to the present day, 6 Italians out of 10, “forced“ by the lockdown and the continuation of the Covid-19 emergency, have purchased online at least one product or service that they had never bought online before.  25% took their mouse and keyboard to do their first supermarket shopping online, 10% bought small electrical appliances and computer products. 9% bought DIY products for the first time on the digital channel and 8% bought phones and accessories.


Preferred purchasing channels

In general, Italian consumers choose to buy online because the prices are cheaper, according to 62% of those interviewed, because of the wide range of products on offer (47%), because of the convenience and ease of the service (...), but also because it avoids the risk of infection (26%). Those who, on the other hand, prefer to go to the point of sale want to see the product “in person“ (68%), like to interact with the sales staff (23%) and fear that the product purchased online does not meet expectations (21%).
While 70% have become accustomed to the new procedures and return to a normal experience of visiting the shop, 63% do not deny the loss of pleasantness and 53% believe that the risk of infection continues to be felt at the point of sale. This is another reason why 29% say they now shop online more than they did before March, 69% as much as before March and only 8% less than before.


Italians' sentiment and the consequences on purchases

The Findomestic Observatory survey also examines the impact of the Covid-19 emergency in the lives of Italians and its consequences from an economic point of view.
The “second wave“ of contagions has increased Italians' concern for the country's economy and their income, and as a result their purchasing intentions have dropped (-4.5%) compared to September.
The worsening of sentiment in fact has an impact on consumer attitude: among those who think that contagions will continue to rise (57% of the sample), almost half (40%) say that, if the contagion trend does not reverse, they will postpone purchases that are not strictly necessary. Confirming the influence that the deterioration in the climate of confidence caused by this “second wave“ could have on consumption, the Findomestic Observatory notes an average drop in purchase intentions of 4.5% compared to September. However, this is a contained drop that keeps most of the monitored markets at pre-Covid levels.
A net drop for new cars that marks a -26.3%, while the energy efficiency sector bucks the trend with +11.7% for photovoltaic systems, +2.3% for solar thermal systems, +9.2% for stoves and boilers. In October, in the home sector, the negative sign dominates: the intention to buy a house has decreased by -16,3%, the intention to buy furniture by -2%. The situation of uncertainty also affects the household appliances sector, which, although less than other sectors, shows a decline in purchases: -3.6% for small appliances, -2.2% for large appliances. Limited drops in purchase intentions also in the IT (-4.7% for PCs, -2% for tablets) and telephony (-1.4%) sectors.

The Smart Home market: research by the Internet of Things Observatory

According to survey results 69% of consumers know about the smart home, 43% own a smart object
Category: Economy and marketing
Publication date: 11/03/2021

The digital challenge: a great opportunity for all companies

The pandemic has led to a strong acceleration towards digital, prompting companies to make increasing use of these new tools.
Category: Industry news
Publication date: 24/08/2020

Web potential: advantages and opportunities of the network for companies

Covid-19: Internet traffic +30%, online sales +56.8%, data indicate a strong increase in web communication
Category: Industry news
Publication date: 17/04/2020

Mobile bonuses: six out of ten Italians intend to use it in 2019

According to the Findomestic Observatory, interest in smart devices is growing
Category: Economy and marketing
Publication date: 21/03/2019