Hardware for furniture, upholstery, kitchen, coatings and furnishing systems.

Furnishing Idea is the portal dedicated to the furniture and furnishing industry, designed to bring together different professionals such as architects, designers, carpenters, furniture makers and manufacturers active in the furniture market who represent the reference point in terms of innovation and quality of the product offered. On the other hand, the portal aims to provide a valid information service focused on products, projects, events and fairs and everything that revolves around the world of components, semi-finished products and accessories for the furniture industry.


The portal is divided into different sections where you can explore the different products according to different categories, get in touch with manufacturers, download catalogues to keep up with industry trends and watch videos of interviews with the best professionals and manufacturers.


In the articles section you can find all the information about the most innovative product technologies, such as furniture materials, furniture accessories and systems, furniture machinery, furniture hardware, manufactured by manufacturers with a solid experience in the field. In the companies section there is an overview of the manufacturers registered on our portal, divided by product category, where you can contact us for any request. Our portal also has a special catalogues section to allow professionals and operators in the sector to view in a practical way all the catalogues relating to the various products (furniture hardware, upholstery materials, furniture paints, etc.). In addition, to allow easy consultation of the products, our portal has reserved a product section, organized by categories, where you can find out about the technical characteristics, materials and functionality of each product. The video section, on the other hand, presents numerous video interviews given by professionals and manufacturers that report news, insights and informative content on the best technologies in the sector.


In addition, to keep you constantly informed you can also consult our Journal section which contains all the Furnishing Idea magazines dedicated to the furniture and furnishing industry, such as the edition dedicated to Sicam or Interzum, two of the most important trade fairs in the sector. The magazines can be consulted from the portal or easily downloadable in pdf format.


Thanks to the trust placed in us by many manufacturers, our portal is now recognized both nationally and internationally. In fact, there are already many internationally recognized and established companies in the sector, including the AIPEF group (Italian Flexible Expanded Polyurethanes Companies) which promotes scientific information on the use of flexible polyurethane foam in the sectors in which it is used.

Haier Home Appliances: the presentation of all the news at the IFA Global Press Conference 2020

IFA, the most important European trade fair dedicated to the world of technology, also had to adapt to the needs caused by the Covid-19 emergency: the 2020 edition saw the major technology brands present their innovations in a series of power briefings from 3 to 5 September.
On 3 September, Haier, the world leader in the household appliances market, was presented to the press with the introduction of new services and platforms and the launch of important new products for the Haier, Candy and Hoover brands.


Product innovations for the Group's various brands

Yannick Fierling, CEO of Haier Europe, presented the innovations in the IOT ecosystem, which include important innovations in the management of technology platforms and the introduction of new partnerships; he also launched new appliances and solutions offered by the Group's brands.
“We are excited to participate in this unique and important event for our industry,“ said Yannick Fierling. “Despite the emergency we are facing, IFA remains an essential opportunity to present our product innovations and solutions that allow us to get as close as possible to consumers' expectations and needs.


Haier's built-in 4 Series range and connected wine cellars

Haier has officially unveiled the new Series 4 built-in range, the first and only range of appliances fully driven by Artificial Intelligence. “Artificial Intelligence Inside“ is in fact the claim that accompanies the launch on the European market of a complete range of ovens, microwaves, hobs, hoods, refrigerators and dishwashers that take advantage of connectivity and AI to offer tailor-made solutions and surprising results, integrating perfectly into modern kitchens with their elegant and minimalist design.
IFA 2020 was also the ideal scenario to launch the first connected Mono Zone and Double Zone wine cellars on the market, created to enrich and complete the premium range that led Haier appliances to market leadership.


Nova, the new connected washing machine by Candy

Candy continues its search for appliances and solutions that can simplify the everyday life of consumers and presented a preview of Nova, the new connected washing machine able to offer high level performance, numerous washing programs and useful tips for the user, all within reach of smartphones.


Hoover: cleaning and care of the home and the environment

Wellness and family health are at the centre of Hoover's attention, which proposes a series of small appliances for cleaning and care of the home and the environment with the launch of a new wellbeing ecosystem line that confirms and relaunches the brand's mission and vocation.


The new hOn app wins the Red Dot Award 2020

hOn, the new integrated digital solution offering a single centralised access point to control and manage home appliances from all Haier Europe brands to their full potential, has been awarded the Red Dot Award: Brands&Communication Design 2020.
The important international recognition in the world of design assigned to the Haier Europe App rewards the desire to offer not only a useful and satisfying user experience, but above all to create a true ecosystem that puts people and their needs at the centre. Launched in May 2020, hOn will be progressively introduced on all the Group's household appliances.

Web potential: advantages and opportunities of the network for companies

Covid-19: Internet traffic +30%, online sales +56.8%, data indicate a strong increase in web communication
Category: Industry news
Publication date: 17/04/2020