Hardware for furniture, upholstery, kitchen, coatings and furnishing systems.

Furnishing Idea is the portal dedicated to the furniture and furnishing industry, designed to bring together different professionals such as architects, designers, carpenters, furniture makers and manufacturers active in the furniture market who represent the reference point in terms of innovation and quality of the product offered. On the other hand, the portal aims to provide a valid information service focused on products, projects, events and fairs and everything that revolves around the world of components, semi-finished products and accessories for the furniture industry.


The portal is divided into different sections where you can explore the different products according to different categories, get in touch with manufacturers, download catalogues to keep up with industry trends and watch videos of interviews with the best professionals and manufacturers.


In the articles section you can find all the information about the most innovative product technologies, such as furniture materials, furniture accessories and systems, furniture machinery, furniture hardware, manufactured by manufacturers with a solid experience in the field. In the companies section there is an overview of the manufacturers registered on our portal, divided by product category, where you can contact us for any request. Our portal also has a special catalogues section to allow professionals and operators in the sector to view in a practical way all the catalogues relating to the various products (furniture hardware, upholstery materials, furniture paints, etc.). In addition, to allow easy consultation of the products, our portal has reserved a product section, organized by categories, where you can find out about the technical characteristics, materials and functionality of each product. The video section, on the other hand, presents numerous video interviews given by professionals and manufacturers that report news, insights and informative content on the best technologies in the sector.


In addition, to keep you constantly informed you can also consult our Journal section which contains all the Furnishing Idea magazines dedicated to the furniture and furnishing industry, such as the edition dedicated to Sicam or Interzum, two of the most important trade fairs in the sector. The magazines can be consulted from the portal or easily downloadable in pdf format.


Thanks to the trust placed in us by many manufacturers, our portal is now recognized both nationally and internationally. In fact, there are already many internationally recognized and established companies in the sector, including the AIPEF group (Italian Flexible Expanded Polyurethanes Companies) which promotes scientific information on the use of flexible polyurethane foam in the sectors in which it is used.

The new Pelma DryFlex® polyurethane chosen for the Obicà restaurant cushions

DryFlex®, produced by Pelma SpA, is the first hydrophobic polyurethane that keeps intact the comfort and elasticity typical of polyurethane.

This innovative material has been used by the Obicà restaurant chain which has recently equipped the open spaces of its Mozzarella Bar in Italy with cushions filled by DryFlex®. The Obicà di Brera and Duomo stores in Milan, Florence, Rome Campo dei Fiori and Parliament, Castel Romano and Palermo are all now equipped with the new DryFlex® seats.

The innovative Dryflex® polyurethane, born in the Research and Development laboratory of Pelma, a leading company in the production of flexible polyurethane, avoids the unpleasant wet feeling that remains for a long time when traditional outdoor cushions are dampened. Dryflex® is also subjected to the special Ultrafresh treatment which makes it bacteriostatic, thus preventing the proliferation of bacteria and moulds and keeping the cushions even with the passage of time.

Among the elements that influence the liking of a restaurant in addition to the quality of the offer and the pleasantness of the environment, there is also the comfort of the seats. Hence the choice of Obicà to introduce high performance materials, such as those proposed by Pelma, to realize the upholstery of the seats ensuring excellent comfort to its customers.


Dryflex® an excellent performance polyurethane

“Our company - emphasizes Marco Pelucchi, CEO of Pelma - has long been engaged in the study and development of new and increasingly sophisticated products, able to meet the most evolved needs of customers and DryFlex®, which we managed to developing also thanks to the technical support of Shell, Evonik and Ultrafresh and the University of Bologna, it is a good example“.

Massimiliano Lanzi, researcher at the Department of Industrial Chemistry and Materials at the University of Bologna, explains that the Dryflex® polyurethane has been tested and the excellent performance of the polymer has been certified: a very high hydrophobicity, excellent resistance to ultraviolet rays and, thanks to its bacteriostatic characteristics, the total impediment to the formation of bacteria and mould, without obviously taking anything away from the characteristics of intrinsic specific comfort of polyurethanes.

Pelma has also always been attentive to the environment, beyond what is required by law, has installed in its plant the VPF (Variable Pressure Foaming), a fully automated system that moves even further the limits of expanded polyurethanes eliminating totally any auxiliary expanding agent (CFC / HCFC, methylene chloride, CO 2, etc.), obtaining an expanded material with only water, which is totally environmentally friendly and recyclable.

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Pelma S.p.A.

Via Mazzini, 500, Bassano Bresciano, Brescia, Italia

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