Hardware for furniture, upholstery, kitchen, coatings and furnishing systems.

Furnishing Idea is the portal dedicated to the furniture and furnishing industry, designed to bring together different professionals such as architects, designers, carpenters, furniture makers and manufacturers active in the furniture market who represent the reference point in terms of innovation and quality of the product offered. On the other hand, the portal aims to provide a valid information service focused on products, projects, events and fairs and everything that revolves around the world of components, semi-finished products and accessories for the furniture industry.


The portal is divided into different sections where you can explore the different products according to different categories, get in touch with manufacturers, download catalogues to keep up with industry trends and watch videos of interviews with the best professionals and manufacturers.


In the articles section you can find all the information about the most innovative product technologies, such as furniture materials, furniture accessories and systems, furniture machinery, furniture hardware, manufactured by manufacturers with a solid experience in the field. In the companies section there is an overview of the manufacturers registered on our portal, divided by product category, where you can contact us for any request. Our portal also has a special catalogues section to allow professionals and operators in the sector to view in a practical way all the catalogues relating to the various products (furniture hardware, upholstery materials, furniture paints, etc.). In addition, to allow easy consultation of the products, our portal has reserved a product section, organized by categories, where you can find out about the technical characteristics, materials and functionality of each product. The video section, on the other hand, presents numerous video interviews given by professionals and manufacturers that report news, insights and informative content on the best technologies in the sector.


In addition, to keep you constantly informed you can also consult our Journal section which contains all the Furnishing Idea magazines dedicated to the furniture and furnishing industry, such as the edition dedicated to Sicam or Interzum, two of the most important trade fairs in the sector. The magazines can be consulted from the portal or easily downloadable in pdf format.


Thanks to the trust placed in us by many manufacturers, our portal is now recognized both nationally and internationally. In fact, there are already many internationally recognized and established companies in the sector, including the AIPEF group (Italian Flexible Expanded Polyurethanes Companies) which promotes scientific information on the use of flexible polyurethane foam in the sectors in which it is used.

Franke: new brand identity and new website
Franke presents its new brand identity which, starting from 13th September, will include all the communication at 360 degrees, from the updated website to all the marketing materials.

"Franke transforms change into an opportunity to live better": this is the starting point for the company which, always looking with a keen eye on the past and one confident in the future, seeks new solutions and new ideas to cope with continuous change, together with customers and partners.This is thanks to extensive engineering experience and the brand's strengths: cutting-edge technology and functional aesthetics.

Tradition meets the future

The design of the future is dynamic, flexible and contemporary, characterized by fresh colors, clean lines and essential symbols. The logo, which recalls the previous one in shape, has been updated in color, choosing the “Vibrant Red” tone which makes it more lively, fresh and more in line with Franke's new image.

Furthermore, the new and dynamic "Antarctica" font is particularly striking, which, overcoming the boundaries of the page, is very effective in conveying the message of constant change and modernity of the brand. A font that also allows a variety of combinations of design elements that can be subtle or bold, static or dynamic, minimal or more emotional, depending on the communication channel.


The new website to improve the user experience

After more than six months of work, the company website franke.com makes its debut in a new responsive design, with a clear and readable display, optimized for use on a wide variety of devices. The information structure is also particularly clear and the contents attractive, features that are now fundamental for improving the user experience, which on the new site can find detailed information on the Franke Group and the three divisions, as well as all documents and information relating to products and services.


Always be one step ahead

Satisfied with the result, Patrik Wohlhauser, CEO of the Franke Group, a global leader in solutions for home cooking, professional catering and professional coffee preparation, said: "The rebrand is not just a change of look for the Franke Group: we appreciate the change and consider it an opportunity to innovate and improve, which is why we have made our brand positioning even more premium and we are open to changes of direction. We bravely push our limits by promoting innovations, to always be one step ahead: day after day, we strive to find the best solution to meet the evolving needs of our customers. Our new design is the visual expression of our ambition".

Ostermann 360° virtual tours: an additional service for craftsmen

On the company website, craftsmen can find inspiration for their new projects through various private and commercial spaces
Category: Economy, News and Fairs
Publication date: 14/06/2023
Company: Ostermann Italia Srl

Outdoor kitchen: Barazza presents the new collection for the outdoor space

AISI 316 stainless steel hobs and sinks: design, functionality and resistance to atmospheric agents and salt
Category: Kitchen sinks, Hobs, Kitchen
Publication date: 20/07/2022
Company: Barazza s.r.l.

The Ikona Maxxi Pure extractor hood by Elica wins two prestigious awards

Recognition of the company's constant commitment to innovation and the demonstration of the highest design
Category: kitchen hoods
Publication date: 23/02/2022
Company: Elica S.p.A

Franke Home Solutions: the new division of the Franke Group is born

The new name aims to expand the presence of the company in the kitchen system
Category: Industry news
Publication date: 22/01/2021