Franke presents its new brand identity which, starting from 13th September, will include all the communication at 360 degrees, from the updated website to all the marketing materials.

"Franke transforms change into an opportunity to live better": this is the starting point for the company which, always looking with a keen eye on the past and one confident in the future, seeks new solutions and new ideas to cope with continuous change, together with customers and partners.This is thanks to extensive engineering experience and the brand's strengths: cutting-edge technology and functional aesthetics.
 

Tradition meets the future

The design of the future is dynamic, flexible and contemporary, characterized by fresh colors, clean lines and essential symbols. The logo, which recalls the previous one in shape, has been updated in color, choosing the “Vibrant Red” tone which makes it more lively, fresh and more in line with Franke's new image.

Furthermore, the new and dynamic "Antarctica" font is particularly striking, which, overcoming the boundaries of the page, is very effective in conveying the message of constant change and modernity of the brand. A font that also allows a variety of combinations of design elements that can be subtle or bold, static or dynamic, minimal or more emotional, depending on the communication channel.

 

The new website to improve the user experience

After more than six months of work, the company website franke.com makes its debut in a new responsive design, with a clear and readable display, optimized for use on a wide variety of devices. The information structure is also particularly clear and the contents attractive, features that are now fundamental for improving the user experience, which on the new site can find detailed information on the Franke Group and the three divisions, as well as all documents and information relating to products and services.

 

Always be one step ahead

Satisfied with the result, Patrik Wohlhauser, CEO of the Franke Group, a global leader in solutions for home cooking, professional catering and professional coffee preparation, said: "The rebrand is not just a change of look for the Franke Group: we appreciate the change and consider it an opportunity to innovate and improve, which is why we have made our brand positioning even more premium and we are open to changes of direction. We bravely push our limits by promoting innovations, to always be one step ahead: day after day, we strive to find the best solution to meet the evolving needs of our customers. Our new design is the visual expression of our ambition".