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The most significant elements that characterize FURNISHING IDEA can be identified especially in the dissemination and content to the decor. As for the spread was created a weekly newsletter particularly targeted able to involve all manufacturers of furniture and designers, considered reference readers, and manufacturers of accessories and components for the furniture industry, readers regarded as acquired the editorial part is often focused on the presentation of materials for the furniture industry. As for content, the choice has been to give priority to materials, accessories, components, machinery and equipment. The portal of the formula, the format of which contrasts with the vast panorama of the most popular portals, is a way of communicating more agile and immediate, while it is usually left to sectoral magazines the task of deepening the topics down into technical details not easy to read.
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The portal furnishing idea is intended for all manufacturers, craftsmen and furniture industries, to architects, the industry trade agents, trade fairs and exhibitions, chambers of commerce, offices I.C.E. in Italy and abroad. Around the world to importers of materials, accessories and components for the furniture industry, the most important manufacturers of furniture and specialized fairs and exhibitions.