With LG Electronics (LG), Artificial Intelligence (AI) becomes Affectionate i.e. caring and empathetic toward people, acting together with home technology devices to provide maximum comfort and personalized user experience.

At IFA 2024, one of the world's leading trade fairs for consumer electronics and home appliances, LG, inspired by the concept “Experience, Affectionate Intelligence Home,” presents its vision of the future of the connected home.

LG ThinQ ON: the innovative hub for smart home

This vision is embodied in a series of innovative and energy-efficient technology offerings that can be easily managed through the innovative smart home hub, LG ThinQ ON, a device, certified Matter, that is compatible with a wide range of home appliances and Internet of Things (IoT) devices from LG and other brands as well.

Using Generative AI, LG ThinQ ON can understand natural language allowing users to have an empathetic and less cold interaction with all devices in the home, offering an expanded user experience that also integrates services. Leveraging sensors in the home and connected appliances, ThinQ learns the user's lifestyle and habits so that it can proactively contribute to the management of household activities.

LG's technological innovations

The LG booth tells through images and videos how LG's Affectionate Intelligence is the ideal ally for everyday life.

The Affectionate Home area shows some specific applications of Affectionate Intelligence for caring for those we love: in the Kid Care area, for example, by activating Sleep mode, the Self-Driving AI Home Hub creates the ideal environment for putting children to sleep by dimming lights, adjusting temperature and humidity, and playing a lullaby. In the Pet Care area, motion sensors detect when the pet has entered the room so the AI can adjust temperature and humidity accordingly.

In the Delightful Home area, demos show how to manage home appliances through ThinQ ON and how it can offer suggestions, personalized recommendations, recipes, processes and nutritional values. Technology innovations on display in this area include the innovative LG InstaView™ with MoodUP™ refrigerator, with LED doors that can change color, and the InstaView™ built-in oven with integrated camera.