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- 05/11/2021
- Industry news
For the past four years, Indesit, a Whirlpool Group brand, has been engaged in the #DoItTogether campaign to advocate the need for greater collaboration in the home, regardless of gender, and to provide a positive example to the next generation. The company is now presenting the results of an international survey, conducted in France, Italy and Russia in support of the #DoItTogether campaign, which reveal some very interesting data.
According to #DoItTogether research, today's families share household chores more than their parents' generation, even though 79% of Italian women say they usually plan most household chores and 76% also say they do most of the work. The survey, which looked at the changing gender dynamics in the home and the benefits of more collaborative lifestyles, revealed the importance of the examples children witness at home and how those raised in more equal households are now at the forefront of gender equality. In this regard, 79% of Italian parents, both women and men, agreed that partner collaboration fosters a more positive home environment, and 85% of them want their children to learn that housework is a shared responsibility. In fact, 8 out of 10 parents believe that children learn important lessons about teamwork and gender equality by seeing them share responsibilities.
The #DoItTogether survey found that women still shoulder the majority of responsibilities within the home. Thirty-two percent of moms report being significantly more stressed and considered the sole point of contact for household chores some or all of the time than their male counterparts. However, it also emerged that people who grew up in a family of origin where household tasks were shared equally are now more likely to help with household chores in their families. Among the least loved household chores is first cleaning the bathroom, then sorting clothes and starting the washing machine and dusting, followed by cleaning the kitchen and stove and loading the dishwasher.
In order to meet the needs of families, Indesit has tried to make household activities simpler and more immediate thanks to its products with Push&Go and Turn&Go, two distinctive technologies of the brand, which enclose in a single gesture and a single command easy and fast access to the most common daily functions or cycles. Indesit household appliances equipped with these technologies include Push&Go Washing Machines, which combine program and temperature selection in a single button, guaranteeing excellent results without pre-treatment and in just 45 minutes; Total No Frost Refrigerators with Push&Go, which offer more cooling power at a single push of the button to better conserve weekly groceries; and finally Dishwashers with Push&Go, which clean and dry dishes in just 85 minutes without the need for any manual pre-washing.
The evolution of gender dynamics in the home
According to #DoItTogether research, today's families share household chores more than their parents' generation, even though 79% of Italian women say they usually plan most household chores and 76% also say they do most of the work. The survey, which looked at the changing gender dynamics in the home and the benefits of more collaborative lifestyles, revealed the importance of the examples children witness at home and how those raised in more equal households are now at the forefront of gender equality. In this regard, 79% of Italian parents, both women and men, agreed that partner collaboration fosters a more positive home environment, and 85% of them want their children to learn that housework is a shared responsibility. In fact, 8 out of 10 parents believe that children learn important lessons about teamwork and gender equality by seeing them share responsibilities.
Gender disparity in the home
The #DoItTogether survey found that women still shoulder the majority of responsibilities within the home. Thirty-two percent of moms report being significantly more stressed and considered the sole point of contact for household chores some or all of the time than their male counterparts. However, it also emerged that people who grew up in a family of origin where household tasks were shared equally are now more likely to help with household chores in their families. Among the least loved household chores is first cleaning the bathroom, then sorting clothes and starting the washing machine and dusting, followed by cleaning the kitchen and stove and loading the dishwasher.
Indesit's Push&Go and Turn&Go technologies
In order to meet the needs of families, Indesit has tried to make household activities simpler and more immediate thanks to its products with Push&Go and Turn&Go, two distinctive technologies of the brand, which enclose in a single gesture and a single command easy and fast access to the most common daily functions or cycles. Indesit household appliances equipped with these technologies include Push&Go Washing Machines, which combine program and temperature selection in a single button, guaranteeing excellent results without pre-treatment and in just 45 minutes; Total No Frost Refrigerators with Push&Go, which offer more cooling power at a single push of the button to better conserve weekly groceries; and finally Dishwashers with Push&Go, which clean and dry dishes in just 85 minutes without the need for any manual pre-washing.
