- Industry news
The home staging in the spotlight. Thursday, March 27, from 14.30 to 17.30 at Blend Tower in Milan, Piazza IV November 7 (MM Central), Halldis, the Italian leader in the market for short term rentals, host Staged Homes, the Italian association of home stager, for a series of interventions on home-staging technique.
The home staging is to make the most of a property to make it more “palatable“ to the market, through a range of interventions, from moderately priced, ranging from a different arrangement of the furniture, the addition of lights and furnishing up to the creation of a photographic quality.
“In the market for short-term rental of the apartment transmitted image online is crucial, because in 99% of cases, the virtual tour will be the only one that will do away tourists and managers before deciding to rent. - Says Vincent Cella, Portfolio Manager Halldis Apartments - Being able to present the best, the apartment becomes even more important than for traditional rental or sales. We ourselves have started using the home staging for some apartments, with excellent results: for example some apartments of Verona, with a setting a bit 'more appealing and a professional photo shoot quickly received a very high number of bookings. “
During the seminar on 27 March will discuss this and other successful interventions presented by Staged Homes. “If we think of the home staging as the make up for the development of an apartment, - says Cella - in some cases, especially when it comes to entire buildings, we need a real facelift during the seminar will bring some Halldis examples in which it was involved, alongside the owners and builders, with more radical renovation projects to make the property suitable for short term rentals. “
Other contributions to the theme of the conference will be the architect Marco Vigo, in collaboration with Casamania has designed a line of furniture designed precisely for the needs of short term rentals Halldis, and LovetheSign, e-commerce grew astronomically furniture in the last two years in Italy.
In the two photos before the execution and after the intervention of Home Staging.
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