Hardware for furniture, upholstery, kitchen, coatings and furnishing systems.

Furnishing Idea is the portal dedicated to the furniture and furnishing industry, designed to bring together different professionals such as architects, designers, carpenters, furniture makers and manufacturers active in the furniture market who represent the reference point in terms of innovation and quality of the product offered. On the other hand, the portal aims to provide a valid information service focused on products, projects, events and fairs and everything that revolves around the world of components, semi-finished products and accessories for the furniture industry.


The portal is divided into different sections where you can explore the different products according to different categories, get in touch with manufacturers, download catalogues to keep up with industry trends and watch videos of interviews with the best professionals and manufacturers.


In the articles section you can find all the information about the most innovative product technologies, such as furniture materials, furniture accessories and systems, furniture machinery, furniture hardware, manufactured by manufacturers with a solid experience in the field. In the companies section there is an overview of the manufacturers registered on our portal, divided by product category, where you can contact us for any request. Our portal also has a special catalogues section to allow professionals and operators in the sector to view in a practical way all the catalogues relating to the various products (furniture hardware, upholstery materials, furniture paints, etc.). In addition, to allow easy consultation of the products, our portal has reserved a product section, organized by categories, where you can find out about the technical characteristics, materials and functionality of each product. The video section, on the other hand, presents numerous video interviews given by professionals and manufacturers that report news, insights and informative content on the best technologies in the sector.


In addition, to keep you constantly informed you can also consult our Journal section which contains all the Furnishing Idea magazines dedicated to the furniture and furnishing industry, such as the edition dedicated to Sicam or Interzum, two of the most important trade fairs in the sector. The magazines can be consulted from the portal or easily downloadable in pdf format.


Thanks to the trust placed in us by many manufacturers, our portal is now recognized both nationally and internationally. In fact, there are already many internationally recognized and established companies in the sector, including the AIPEF group (Italian Flexible Expanded Polyurethanes Companies) which promotes scientific information on the use of flexible polyurethane foam in the sectors in which it is used.

Design Economy 2020: the report produced by Fondazione Symbola, Deloitte and POLI.design

On 26 November, Fondazione Symbola, Deloitte Private and POLI.design, with the support of ADI, CUID and Comieco and the patronage of the Ministry of Foreign Affairs and International Cooperation, presented the results of the Design Economy 2020 Report, with the aim of increasing awareness of the value of design for the competitiveness of the national production system.


Design Economy 2020: the design sector in Europe and Italy

The Report paints a very precise picture of the design sector in Europe and Italy. In Europe, the sector has about 217,000 companies and Italy, with almost 34,000 thousand companies, accounts for about 15.5% of the entire Community design system, placing it firmly in first place in terms of the number of companies, ahead of Germany and France. The supremacy of our country, which employs 64,551 workers with an added value of over 3 billion euros, is attributable to the strong link between Design and Made in Italy, but is also due to the fragmentation of the national entrepreneurial structure. This characteristic, peculiar to our country, explains how, in spite of its supremacy in terms of number of companies, Germany and the United Kingdom record a higher level of employment and turnover than Italy.
The EU countries as a whole record a sales volume of 27.5 billion euros; Italy accounts for 14.8% of this, putting it in third position behind the United Kingdom (24.5%) and Germany (16.4%), but well ahead of France (9.2%) and Spain (4.6%).
The Italian industrial sectors most linked to design are: wood-furniture, clothing and automotive. In Italy, the gap between micro enterprises and large companies is deep: freelancers and micro enterprises with a turnover of less than EUR 100,000 still account for more than half of employment (53.4%), while enterprises with a turnover of more than EUR 5 million have an employment incidence of 8.4%. In our country, therefore, most companies are in the small and micro enterprise segments.


Made in Italy and Design: a close territorial relationship

The results of the Report by Fondazione Symbola, Deloitte Private and POLI.design confirm a close territorial relationship between Design and the Made in Italy supply chains, with strong repercussions in terms of competitiveness, innovation and business culture. Leading the ranking of Italian regions is Marche, with the highest levels of design specialisation in the furnishing and footwear supply chains, followed by Friuli-Venezia Giulia, Emilia-Romagna and Veneto, where there are many design companies linked to fashion, mechanics, ceramics and furniture.
In general, however, the distribution of companies appears to be concentrated in favour of the metropolitan systems: Milan alone absorbs a share of 14.5% of the national total, while Rome is the second province in the ranking (6.5%), followed by Turin, in third place, with a share of 5.2%. The first four metropolitan provinces in the ranking aggregate about 36% of the wealth produced by design in Italy, attracting most of the design companies and professionals.
Milan is confirmed as the capital of design, able to concentrate 18.3% of the total output of the sector on the national territory, while Turin and Rome, second and third respectively, account for 8.0% and 5.3%. On the employment front, Milan also accounts for about 14% of the total workforce. Milan's supremacy is due to several factors: it is home to two of the world's most important design collections, the Triennale di Milano and the Compasso d'Oro Museum promoted by ADI. Since 1961, Milan has also been home to the Salone del Mobile and Fuorisalone, one of the world's largest design events.


The impact of Covid-19 on designers' operations

The part of the Design Economy 2020 Report dedicated to the impact of the pandemic on the work of designers is also very interesting. When asked about the consequences of the Covid-19 health emergency on their operations, 45% of freelancers declared that they had never stopped their activity, making extensive use of digital technologies. However, almost all of the surveyed designers experienced economic difficulties due to a decrease in demand (68.2%) and cash flow problems (48.3%). The Covid-19 emergency had an impact on turnover volumes for 39.7% of designers, while 23.8% reported a drop of more than half compared to the same period last year. However, this situation could offer new opportunities for designers, prompting them to redesign public and private spaces in a number of areas such as catering (16.6%), public administration (11.9%), home working (7.3%) and healthcare (6.0%).


Design and sustainability: an engine of competitiveness for companies

The role of design, considered fundamental by the companies interviewed as a driver of competitiveness, appears even more marked in the presence of corporate attention to environmental sustainability: green and design oriented companies show significant performance differentials compared to other companies. The advantage in favour of companies that simultaneously invest in green technologies and design, compared to the rest of the sample, reaches 22.6 percentage points in terms of employees (38.6% against 16.0%), 25.1 points in terms of turnover (48.0% against 22.9%) and 13.5 points in relation to exports (38.6% against 25.1%).
Ernesto Lanzillo, Deloitte Private Leader for Italy, commenting on the results of the Design Economy 2020 Report, underlined how design represents an engine of innovation and competitiveness for Italian companies, especially in areas where it is necessary to draw new horizons, such as sustainability, and in contexts of profound transformation such as the pandemic, because it makes companies more resilient, able to dynamically adapt to change and re-imagine their place in the market“.


Towards a strategic concept of design

“We need to move from design as an ornamental concept to a strategic one,“ said the undersecretary of the Ministry for Economic Development, Gian Paolo Manzella, guest at the interesting round table following the presentation of the Design Economy 2020 Report. “Already last year we started to make design and creativity expenses part of Industry 4.0, the largest support programme for the transformation of businesses,“ continued the undersecretary. This year we have created a fund for creative businesses. The next steps will be to build a place for reflection on what the design world does for the economy, to focus on the next generation and to open up the public sector to design.“
Francesco Zurlo, President of POLI.design and Deputy Dean at the School of Design, Department of Design, Politecnico di Milano, for his part, said: “The process of companies learning about the role of design in making the country system competitive and sustainable is increasingly evident. Beyond the traditional idea of design - i.e. the beautiful and well-made product - we realise that it is increasingly considered a real strategic asset. In fact, there is a progressive integration of design skills and capabilities in organisations, institutions and society, with the start of a direct dialogue with the decision makers of this system. Today, design scales the organigramme, because it places the person at the centre to push and push - in a responsible manner - towards a more “nature“ centred dimension, attentive not only to the user, but also to society, culture, the economy and the environment“.
Speaking of a people-friendly economy, Ermete Realacci, president of the Symbola Foundation, concluded the meeting by saying that Europe and the world are moving towards a sustainability-oriented economy that leaves no-one behind and makes companies more competitive. This economy needs a design that crosses beauty, technology, empathy and takes on the frontier of the green economy and circular economy. “Italy is already a protagonist of this design and can therefore stand as a candidate to be a reference point for the new Bauhaus for the Green New Deal proposed by the President of the European Commission, Ursula von der Leyen“.


ADI Design Museum: a cultural centre to discover the meaning and value of design

A new museum in Milan offers the general public a new design experience
Category: Industry news
Publication date: 03/06/2021

Fuorisalone Digital Edition: design is back in the spotlight in Milan

From 12 to 18 April, the event in digital format will address the theme of Forms of Living
Category: Industry news
Publication date: 12/04/2021

HOMI, the Lifestyle Trade Fair, will be held in conjunction with the Salone del Mobile

Home and sustainability are the new design trends according to a survey by Sole 24ORE Radiocor for Homi
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Publication date: 04/01/2021

Success for interzum 2019 with 74,000 visitors from all over the world

Excellent presence of Italian exhibitors with 330 companies on 22,176 square meters
Category: Fairs
Publication date: 11/06/2019
Company: Interzum - Koelnmesse GmbH

Salone del Mobile.Milano 2019: visitors and business are growing

Creativity and sustainability among the elements that characterize this edition
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The “IDEA - The Design Supermarket” exhibition at Superstudio Più
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Category: Trade associations
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‏FIMA Carlo Frattini presents the new galvanic zero-impact system

‏Environmental sustainability, quality and design characterise the company's products
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