Hardware for furniture, upholstery, kitchen, coatings and furnishing systems.

Furnishing Idea is the portal dedicated to the furniture and furnishing industry, designed to bring together different professionals such as architects, designers, carpenters, furniture makers and manufacturers active in the furniture market who represent the reference point in terms of innovation and quality of the product offered. On the other hand, the portal aims to provide a valid information service focused on products, projects, events and fairs and everything that revolves around the world of components, semi-finished products and accessories for the furniture industry.


The portal is divided into different sections where you can explore the different products according to different categories, get in touch with manufacturers, download catalogues to keep up with industry trends and watch videos of interviews with the best professionals and manufacturers.


In the articles section you can find all the information about the most innovative product technologies, such as furniture materials, furniture accessories and systems, furniture machinery, furniture hardware, manufactured by manufacturers with a solid experience in the field. In the companies section there is an overview of the manufacturers registered on our portal, divided by product category, where you can contact us for any request. Our portal also has a special catalogues section to allow professionals and operators in the sector to view in a practical way all the catalogues relating to the various products (furniture hardware, upholstery materials, furniture paints, etc.). In addition, to allow easy consultation of the products, our portal has reserved a product section, organized by categories, where you can find out about the technical characteristics, materials and functionality of each product. The video section, on the other hand, presents numerous video interviews given by professionals and manufacturers that report news, insights and informative content on the best technologies in the sector.


In addition, to keep you constantly informed you can also consult our Journal section which contains all the Furnishing Idea magazines dedicated to the furniture and furnishing industry, such as the edition dedicated to Sicam or Interzum, two of the most important trade fairs in the sector. The magazines can be consulted from the portal or easily downloadable in pdf format.


Thanks to the trust placed in us by many manufacturers, our portal is now recognized both nationally and internationally. In fact, there are already many internationally recognized and established companies in the sector, including the AIPEF group (Italian Flexible Expanded Polyurethanes Companies) which promotes scientific information on the use of flexible polyurethane foam in the sectors in which it is used.

China, a bet to win!

By what means small and medium-sized enterprises can address the Chinese market, taking advantage of the enormous potential present in it? Trade fairs well-organized, efficient, consolidated are opportunities not to be missed. This is one of the many themes that emerged from “China, to win a bet!“ Workshop organized by Koelnmesse GmbH, Milan, June 25, focuses on the world of technology and supplies for the timber industry and the furniture that is right Interzum in Guangzhou, whose next edition will take place from March 28 to April 1, 2015, one of the events in question.

The opening work Luca Rossetti, editorial director of the magazine Xylon, who reminded the audience that in 2013 Italy has increased its exports of machines for the wood to China of 40.6 percent compared to 2012, for a amounting to 54.5 million euro. And in the first two months of 2013, the growth compared to the same period last year, it was even 82.9 percent. Striking results for the macro-Italian legnoarredo that, according to the data of the Centre for the Study Cosmit / FederlegnoArredo, in 2013 China exported more than 208 million of assets, 22.7 percent more than in the previous twelve months.

Marinella Loddo, director of Ice-Agency of Milan, presented the many activities of the agency in favor of Italian companies, insisting on China's transformation from “world's factory“ to “world market“ and the strong growth rates who register yet into the Chinese market in the coming years.

Matthias Pollmann, product manager interzum, told what is now the great hall of supplies and components for the furniture industry, which takes place in Cologne in odd years, a review which saw all the main indicators grow from edition to edition .

Rubella Thomas, CEO of Koelnmesse GmbH, spoke of Interzum Guangzhou, an event that will be held from 28 March to 1 April 2015, to coincide with China International Furniture Fair in the heart of southern China, where it is concentrated to 40 percent the production of furniture. A survey last year that has occupied 130 thousand square meters, has hosted 1,147 exhibitors (280 foreigners, with a strong Italian presence), and welcomed more than 70 thousand visitors from 32 countries. Rubella has reminded the entrepreneurs present the opportunity to participate in the exhibition in the Italian Pavillion, the collective of “Made in Italy“ that allows those who belong not only to focus on their business, leaving it to the organizers to provide an “all inclusive “, but to enjoy a particular visibility.

Dario Corbetta, director of Acimall, has also officially announced the new partnership between the Association and Koelnmesse Italy to develop a Interzum Guangzhou 2015 a group dedicated to machinery and tools for woodworking.

The meeting continued with the presentation of three particularly significant experiences, three companies that operate in China with the principles, methods and experiences, but with a definite objective, common to all three: take every opportunity.

“We're small but we go everywhere,“ said Luigi Rossetto, President of the Italian Hardware, stressing how important it is to push on the lever of the research, development, innovation to always offer something more and better access to markets, even as China .

Ettore Bandieri, general manager of the Alps Modigliana, has revealed that the Alps can boast a “multi-faceted presence“ in China, has been exporting timber from their concessions in multi-layered wood veneers African of great value, intended for the “high end“ of the market .

The work concluded with the testimony of Raphael Prati, marketing and communications director of Biesse Group of Pesaro. The group is engaged in the production of technologies for wood, plastic, glass and metal strongly focusing on innovation in products and processes. For several years, the group also manufactures in China.