Schattdecor presented at Sicam 2018 a new generation of universally applicable designs that respond in a timely manner to current international market trends: they are Neapolis, Mercury, Astana Pine and Waterford Oak. Neapolis sees the combination of graphic elements inserted in a classic oak wood structure; This very particular floor design is also suitable for use on furniture surfaces to give the room a rustic look.Schattdecor has implemented the trend of stone imitations with Mercury, a design that offers a wide range of possible uses that are no longer limited to the kitchen environment, but which see the application of stone in all areas of living.Astana Pine proposes a pine design for furniture with a vintage effect thanks to the surface that is not treated and its bleached layout. The narrow staves show discrete blade jumps and a pronounced 3D effect.The Waterford Oak furniture design also responds to the ever-increasing demand from the market for designs that characterize the texture and appearance of wood: with a well-marked surface finish, an extremely authentic wood reproduction is achieved.

The bestsellers of Schattdecor at Sicam 2018

At Sicam could not miss even the decorative bestsellers of Schattdecor as Jackson Hickory, Ventura Chestnut and Rovere Catania, always appreciated by designers, customers and visitors.In particular, Rovere Catania, which had already attracted much interest in 2017, was appreciated for its new shades. Claudia Küchen, director of marketing, design and intergroup communication, explained how the trend of oak in the sector continues unabated. And he added: “Based on our research on trends, thanks also to the Milan Furniture Fair, we have developed a new color for 'Oak of Catania' where we see great potential“. With Jackson Hickory instead Schattdecor has succeeded in proposing on the market a “new oak“, a furniture design valid for all the sectors of employment that offers a modern alternative to oak. The natural surface and modern coloring also guarantee durability and multiple possibilities for combinations.According to Klaus Müller, sales director for finishing surfaces, with new designs for gravure and digital printing, designers have given the right answer to developments in the sector, providing, for example, with the Tropical Tiles design, a valid proposal to the request for a design in line with current trends towards tropical and natural graphics.