Hardware for furniture, upholstery, kitchen, coatings and furnishing systems.

Furnishing Idea is the portal dedicated to the furniture and furnishing industry, designed to bring together different professionals such as architects, designers, carpenters, furniture makers and manufacturers active in the furniture market who represent the reference point in terms of innovation and quality of the product offered. On the other hand, the portal aims to provide a valid information service focused on products, projects, events and fairs and everything that revolves around the world of components, semi-finished products and accessories for the furniture industry.


The portal is divided into different sections where you can explore the different products according to different categories, get in touch with manufacturers, download catalogues to keep up with industry trends and watch videos of interviews with the best professionals and manufacturers.


In the articles section you can find all the information about the most innovative product technologies, such as furniture materials, furniture accessories and systems, furniture machinery, furniture hardware, manufactured by manufacturers with a solid experience in the field. In the companies section there is an overview of the manufacturers registered on our portal, divided by product category, where you can contact us for any request. Our portal also has a special catalogues section to allow professionals and operators in the sector to view in a practical way all the catalogues relating to the various products (furniture hardware, upholstery materials, furniture paints, etc.). In addition, to allow easy consultation of the products, our portal has reserved a product section, organized by categories, where you can find out about the technical characteristics, materials and functionality of each product. The video section, on the other hand, presents numerous video interviews given by professionals and manufacturers that report news, insights and informative content on the best technologies in the sector.


In addition, to keep you constantly informed you can also consult our Journal section which contains all the Furnishing Idea magazines dedicated to the furniture and furnishing industry, such as the edition dedicated to Sicam or Interzum, two of the most important trade fairs in the sector. The magazines can be consulted from the portal or easily downloadable in pdf format.


Thanks to the trust placed in us by many manufacturers, our portal is now recognized both nationally and internationally. In fact, there are already many internationally recognized and established companies in the sector, including the AIPEF group (Italian Flexible Expanded Polyurethanes Companies) which promotes scientific information on the use of flexible polyurethane foam in the sectors in which it is used.

SlowEmotion® by Pelma: the flexible polyurethane foam with slow memory

Thanks to partnership with leading raw materials suppliers and to collaboration with the Department of Industrial Chemistry and Materials of the University of Bologna, Pelma,  leader company in Italy in the production of polyurethane flexible foam, developed a new polyurethane flexible foam, viscoelastic: SlowEmotion ®.
Slowemotion ®, thanks to its innovative physical-mechanical features, is able to model itself, to adapt to the body, to absorb and distribute the weight gradually, to minimise pressure points and increase breathability in order to get a high level of comfort.
For these features Slow Emotion ® is a viscoelastic polyurethane flexible foam perfect for the realisation of high quality products for the market of Comfort & Bedding (mattresses, pillows, seats and backs).


Slow Emotion ®, a flexible polyurethane foam suitable for many uses

Slow Emotion ® is also suitable for other applications: for upholstered products for children, mattresses, pillows and cushions, thanks to its breathable properties; for sanitary applications thanks to tested anti bed sores properties; in the upholstered furniture sector, it is suitable both for seating that for backs; it is valid in the production of mattresses for massages and gymnasiums, thanks to antibacterial properties and durability.
The high compression properties combined with the abilities to “shock absorbing“ also make SlowEmotion ® suitable for Packaging and Insulation market.
Slowemotion ® is certified, it respects human-ecological requirements established by the OEKO-TEX ® STANDARD 100 Class I and it may be supplied in different densities (from 35 kg/m3 to 95 kg/m3) and capacity, in Modified Combustion versions or with high Thermal-Hygienic characteristics (ThermoFresh).
Entirely developed on a Pelma system to be unique and hardly reproducible, SlowEmotion ® has being produced continuously and not in the mould, thus achieving an excellent distribution of density of physical-mechanical characteristics.


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Pelma S.p.A.

Via Mazzini, 500, Bassano Bresciano, Brescia, Italia

Pelma S.p.A.

Via Mazzini, 500, Bassano Bresciano (Brescia), Italia