Euroluce: an innovative display system
The 61st edition of the Salone del Mobile.Milano promises to be full of novelties. First of all, let's start from Euroluce (Pav. 9-11 and 13-15), the biennial dedicated to the world of lighting which will see a completely revolutionized exhibition system that has required a large investment in terms of resources and energy.
To optimize the use of the large exhibition, the studio Lombardini22 has in fact studied a circular route, with a polygonal, fluid and free shape, which revises the concept of proximity typical of the historic centers of our country.
Thanks to the contribution of Formafantasma, Euroluce will transform itself into an ideal city, designing public spaces and special cameos, designing the possible future evolution of the exhibition format tout court.
Not only that: this new exhibition format will be enriched with interdisciplinary and experiential cultural contents, ranging from architecture to art with exhibitions, talks, workshops and installations curated by Beppe Finessi, who will be joined by numerous young curators, but also special guests such as contemporary artists.
As Maria Porro, President of the Salone del Mobile.Milano underlined, “It is teamwork that will transform Euroluce into a great visitor experience and will allow both to get to know and touch top quality products first-hand and to explore issues related to the world of lighting thanks to a top-level cultural offer aimed at buyers, professionals and the entire design community. We like to imagine it as a dialogue between technology and poetry, between architecture and design, a source of inspiration and enrichment for the visitor. In this perspective it is interesting that some companies specialized in technical products have accepted the challenge of participating in the Fair".
A formula rethought and shared with companies
Another important novelty concerns the rest of the Exhibition which will develop on a single level of the fairgrounds, a choice that will make it possible to optimize the visiting experience.
The organizers are rethinking the format of the Salone in an innovative and contemporary way, proposing innovative solutions. For this reason, on the one hand they listened to all the exhibiting companies and on the other they conducted over 2,300 field interviews with visitors from all over the world, to understand how to improve the experience and enjoyment of the Exhibition.
"At the next Salone del Mobile.Milano, the wood-furniture sector - commented Claudio Feltrin, president of FederlegnoArredo - will also have the opportunity to present itself to emerging markets with a formula rethought and shared with companies that will take shape with Euroluce. An experiment that bears witness to the vitality of Made in Italy design of which our companies are an expression and which will be fundamental in facing a 2023 that promises to be very uncertain".
SaloneSatellite: a focus on Design Schools
The SaloneSatellite will also find its new, natural location within the Euroluce pavilions, since it represents the future of design par excellence.
For the 2023 edition there will be a particular focus dedicated to Design Schools/Universities on the following theme: “Design School: Building the (im)possible. Process, Progress, Practice”.
With this focus, SaloneSatellite wants to underline the fundamental contribution that Design Schools and Universities have made and continue to make to the training of new designers and the development of design.