- Industry news
Lectra, the world leader in integrated technology solutions dedicated to industries using soft materials (textiles, leather, industrial fabrics and composite materials), announces the appointment of Edouard Macquin to the Executive Committee. It reaches so Daniel Harari, CEO and Chairman of the Executive Committee, Jérôme Viala, Chief Financial Officer, and Véronique Zoccoletto, Head of Information and Human Capital. Since 2011, Edouard Macquin has played the role of Director of International Trade at Lectra.
“Lectra has set five strategic objectives for the period 2013-2015: increasing technological leadership, strengthen the competitive position and long-term relationships with customers, accelerate growth, enhance profitability by increasing regularly operating margin, and finally , generate free cash flow to fund future growth, “said Daniel Harari. “In Edouard combine a series of extraordinary quality and experience. Authentic team-builder and dynamic entrepreneur, perfectly embodies the ambition of the Action Plan for Lectra sales team. Zoccoletto Véronique, Jérôme Viala and I are pleased to give welcome to the Executive Committee. “
Towards the end of 2011, Lectra has launched a transformation plan for a total investment of 50 million Euros in the period 2012-2015. The plan foresees a doubling of sales forces operated by Edouard Macquin, as well as a strengthening of the marketing team, consulting, and research and development. Among the objectives is also to restore a double-digit annual growth. “Lectra, based in France, has managed to become a major player at the international level and give priority to relations with major manufacturers and brands in the world,“ said Edouard Macquin. “I am proud to have contributed to the development of Lectra over the last 27 years. Nowadays, my priority is to complete the construction of the sales team and marketing, so that they are able to drive the growth of Lectra and to help our customers to address their challenges. “
Edouard Macquin, 48, earned an MBA from the Business School of Sao Paulo and speaks French, English, Portuguese, Spanish and Italian. He started working at Lectra in 1987, research and development, carrying out different tasks in the areas of services and marketing, in France, Italy, United States and Brazil.