On the occasion of the Milan Design Week, Cleaf has introduced the new exhibition concept of Ccube, the corporate showroom Cleaf of Lissone, signed by Studiopepe. “The Four Elements“, this is the name of the new concept, is an itinerary that explores the versatility of the areas Cleaf according to the thesis of the four natural elements: water, air, earth and fire.
A multi-sensory environment in which the visitor can freely discover the multiplicity of finishes and decorations that cohabit among them through a law of “harmony of the elements.“
The ample and bright locations of the CCube, developed on a floor area of 700 mq on four levels, propose a site specific installation in the central area, a series of abstract compositions on the walls of the four principal areas and four exhibition bases positioned in the two floor basements.
A forest composed by panels, dignified in different shapes and measures, welcomes the visitor and approaches him to the discovery of the four elements thanks to a sonorous installation that recalls the sounds in proximity of the access stairway to the four main locations. All nobilitated panels presents the same decoration of white color combined to different finishes to underline the tactile aspect.
A sort of pigeonhole on the grates on wall with dignified panels approached according to chromatic dominants of the four elements generates abstracted compositions which follow the scheme suggested by the sketch of the same grate. Warm colors for the fire, neutral for the air, cold for the water and intense for the earth.
Finally  the reconstruction of four locations, through the use of the same surfaces employed in the abstract compositions on the walls, it suggests some formalities and area of use.
“Our collection of surfaces is an open system in continuous development. A multiplicity of finishes and decorations that create a sort of noble leather for the furnishing world and of the interior design - Alessandro Carrara comments, General Manager of Cleaf. The space of  CCube offers us the possibility to create some narrations that are translated in a coordinated system for interiors world, where a planner with our surfaces can face the design of the furniture with the covering of the spaces.“